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GMPR ADMOS - Advertising Monitoring for Outdoor Media Analytics

GMPR ADMOS - Advertising Monitoring for Outdoor Media Analytics

Research centre
Communication and Computing Research Centre 

Date
07/2012

Advertising monitoring system development for outdoor media analytics
A CCRC/GMPR project funded by the European Commission

The research project is developing a compact monitoring device that can be installed on public media interfaces. This provides information about the displayed advertisement, and give feedback about the obtained contact number and the pattern attributes. Software is also being developed to analyse the collected data results for the system owner (according to a day/week/month/year campaign).

A further objective is to gain detailed information about the composition of the sample, that means to define the age, gender of the people walking by and whether the person has noticed the advertisement.

The monitoring device stores the collected data

  1. data group: information about the display unit,
  2. data group: contact information), organises them on its own memory and automatically transfer to the central server.

The system will enable the user to check the media device 0-24 h and send automatic alerts in case of a failure.

See other projects of GMPR - Geometric Modelling and Pattern Recognition Research Group.

Researchers involved

Professor Marcos Rodrigues - Head of GMPR Geometric Modelling and Pattern Recognition Group

Mariza Kormann - Invited Research Associate, GMPR Research Group

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