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What the papers say

Lead investigators Angela M Tod
Funded by NHS Rotherham
Amount £5,000
Dates May 2010 - October 2010

Aim 

To analyse newspaper coverage of cold weather, fuel poverty and affordable warmth over 2009/10 winter months to identify how the issues are presented to older people and how coverage may influence their decision making behaviour. Issues of inequality will be considered.

Impact

The project will provide contextual understanding regarding keeping warm in later life, identify key issues of concern and good practice regarding newspaper coverage related to inequality, information provision and decision making, and generate recommendations for social marketing interventions.

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