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What we do

The Sport Industry Research Centre (SIRC) is one of three sport-related research centres in the College of Health, Wellbeing and Life Sciences along with the Centre for Sport and Exercise Science (CSES) and the Centre for Sports Engineering Research (CSER).

The main focus of the centre's work is the use of applied economic techniques to solve the specific research requirements of our clients and to generate new knowledge about the sport and leisure industries.

The research and consultancy programme in which our staff are active is divided into these core themes

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