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Social Return on Investment

Social Return on Investment (SROI) is a framework used for measuring and understanding the non-market (non-financial) economic, social and environmental value of activity or organisation. SROI is built on a theory of change model and a commitment to valuing outcomes in a transparent way. There is a strong emphasis on stakeholder engagement and measuring what matters to people affected by an intervention or policy. SROI analysis expresses the value of the social outcomes created in relation to the cost of achieving them i.e. for every £x spent, a value of £y is created.

Our research in this area is led by Dr Larissa Davies. We have a further 5 trained SROI practitioners in SIRC who are able to use appropriate methods to value outcomes for clients.

Previous work

In 2014, with support from Sport England and DCMS, we created a national SROI model for measuring sports participation in England. We have subsequently carried out SROI analysis for a wide range of clients and organisations, including

  • National Governing Bodies
  • Charitable Leisure Trusts
  • Sports facility operators
  • Country Sport Partnerships
  • Local authorities
  • Cadbury and Groundwork UK (Spots v Stripes campaign)

We are collaborating with four global and other partners to develop a Social Value Calculator for the Datahub, which is a repository for sport and leisure data, used by many leisure operators in the UK.

We are working in collaboration with 11 European partners on an ERASMUS project, using SROI to measure the Benefits of Outdoor Sport to Society (January 2017-2019).

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