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BA (Honours) Business and Marketing

Understand marketing and its role in modern entrepreneurial business, then focus on your interests and gain valuable experience.

Course length 3-4 Year(s)
Location City Campus
UCAS NN15 Course code

Course description

What you study

Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business electives.

We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern entrepreneurial business and marketing • develop the knowledge and skills needed to succeed in the graduate job market • maximise career options with an added focus on this core business function.

You study specialist business and marketing subjects, including • global business • enterprise and creativity • human resource management • business operations • law • marketing planning • sales skills • marketing communications • new product innovation • strategic marketing. • data analysis • financial control • supply chain, brand and change management.

Work placements in the UK and overseas

In year three, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you study abroad, or do your work placement, in another European country there may be funding available through the Erasmus programme.

Guest lectures

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Links with the CIM

Another way to prepare for your career is through the Sheffield Hallam marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Professional recognition

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Entry requirements

2017 entry requirements

We expect you to demonstrate through your personal statement an interest in and awareness of business/marketing or some level of practical experience.

Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies.


• 96 UCAS Points from three A Levels or equivalent BTEC National Qualifications . We accept general studies.

New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

Four years full-time (including one year work placement) or three years full-time

Typical modules may include

Year one core modules

• data analysis for business decisions • customer insight and research • people and organisations in context • principles of marketing • understanding enterprise and creativity

Year one options

One from • global business environment • foreign language

Year two core modules

• financial fluency for management decision making • integrated marketing communications • sales and business skills • strategic approaches to marketing • strategic planning shaping the future

Year two options

One from • service and retail marketing • business electives (personnel, operations and financial management) • foreign language

Year three

• optional work placement

Final year modules

• brand and reputation management • implementing strategy and change • marketing in a global context • marketing innovation and creativity • marketing operations management

Final year options

One from • contemporary issues in marketing • individual customer psychology • business electives (personnel, operations and financial management) • foreign language

  • coursework
  • examinations


You can find a wide range of business or marketing-related careers. Many students go on to management training schemes in large companies or junior management positions in smaller organisations. More than half our work placement students are offered employment by their placement organisation.


Home / EU student

We do not charge course fees during a placement year.

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

International student

We do not charge course fees during a placement year.

2016/17 academic year

Typically £12,500 a year

2017/18 academic year

Typically £12,750 a year

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

You apply for this course through UCAS.

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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