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BA (Honours) Marketing Communications and Advertising

Understand customers and markets as you prepare to become an accounts executive or communications manager.

Course length 3-4 Year(s)
Location City Campus
UCAS N590 Course code

Course description

What you study

Develop the knowledge, skills and expertise needed to work in the evolving marketing communications industry, on a course designed in conjunction with employers and in response to student feedback. You learn to use up-to-date multimedia solutions to develop integrated marketing communications strategies.

You also gain

• in-depth understanding of marketing communication concepts and techniques

• a wide range of integrated on and off-line commercial communication skills

• work experience in marketing communications

• a portfolio of work to show future employers your creative development skills

• professional links and exemptions

You can study a range of specialist areas including • advertising • brand creation • retail merchandising • corporate public relations • media planning • campaign management • sales skills • customer psychology, behaviour and communication • social media • digital and social communications strategy • project and event management.

Informed creativity, unlocking creativity and creative team leadership is a taught theme running throughout the programme

In your final year, you complete a new product creation and launch project which lets you demonstrate managerial and creative marketing ability in fulfilling a client brief. You develop your professional skills by working on real business problems.


You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. Several tutors have been appointed as examiners for the Chartered Institute of Marketing (CIM).

Work placements in the UK and overseas

In year three, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.

Links with the CIM

Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Marketing Student Society. This membership gives you access to the CIM and local branch master classes and activities.

We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Professional recognition

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Entry requirements

2017 entry requirements

We expect you to demonstrate through your personal statement an interest in or awareness of marketing or some level of practical experience.

Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies


• 96 UCAS Points from three A Levels or equivalent BTEC National Qualifications . We accept general studies.

New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Those with non-standard qualifications but relevant experience are welcome to discuss potential opportunities with the admissions tutor.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

Four years full-time (including one year work placement) or three years full-time

Typical modules may include

Year one core modules

• advertising and promotion • customer insight and research • market and digital analysis • marketing environment and media • people and organisations in context

Year one options

One from • global business environment • foreign language

Year two core modules

• campaign management • customer psychology and culture • marketing communications planning • measuring marketing communications performance • sales and business skills

Year two options

One from • service and retail marketing • foreign language

Year three

• optional work placement

Final year core modules

• building brand value • corporate public relations • integrated strategic communications • marketing innovation and creativity • project and event management

Final year options

One from • global multi-literacies and communication • relationship marketing management • foreign language

  • coursework
  • examinations


You can pursue a wide range of careers, such as account management and communications officer roles.

You can practise marketing communications and specialise in • advertising • branding • event management • public relations • selling • merchandising • direct marketing communications.

You can find work in an agency or in-house in a commercial or public organisation.

The UK's creative industries are a major international success and they are growing. They offer significant opportunity to and recognise young talent.


Home / EU student

We do not charge course fees during a placement year.

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

International student

We do not charge course fees during a placement year.

2016/17 academic year

Typically £12,500 a year

2017/18 academic year

Typically £12,750 a year

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

You apply for this course through UCAS.

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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