Learn how the food industry works and prepare to shape tomorrow's food marketing trends.
What you study
Become an expert in food marketing, business management and food product development on this course. You are challenged to think quickly and creatively, to prepare for your career in this dynamic industry.
This course enables you to develop key analytical, technical, commercial and professional skills, all of which form the foundation for becoming a specialist food marketeer.
This course is a balance between strategic business and marketing planning and the operational elements of food product development and production, preparing you for a range of careers in the food industry.
Additional business modules develop your ability to manage people, monitor and control operational performance and plan long-term strategic objectives in the food industry.
Key topics include • marketing • marketing planning • consumer perceptions of food • international food markets and retail • food product development • marketing communications • business analytics • project management in food and nutrition • food composition and safety • nutrition.
Teaching and learning
You are taught by a range of specialist staff with industry experience in areas such as new product development, food technology, food quality and safety, marketing and business. Your learning involves • lectures • seminars • workshops • projects • practical sessions in our state of the art facilities at City Campus.
Sheffield Hallam University pays your Chartered Institute of Marketing (CiM) student membership fees. As a student member of the CiM you complete additional study to gain CiM internationally-recognised qualifications.
In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. You are allocated a personal academic tutor who guides you through the application process, supports you with interview preparation and liaises with you on your placement year. A placement enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.
Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible.
Previous students have gained placements with organisations such a • Hotel Chocolat • Tesco • Northern Foods • Sainsbury’s • Asda • Greencore • Premier Foods • Morrisons • Marks and Spencer.
Final year students have the opportunity to apply for an additional leadership award. This is delivered by external industry consultants and is a great way to enhance your CV.
You can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work or study placement abroad to gain this award.
This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
2017 entry requirements
Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following
• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies
• 96 UCAS Points from three A Levels or equivalent BTEC National Qualifications . We accept general studies.
New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
1189 MSc Food Consumer Marketing and Product Development
Four years full-time (including one year work placement) or three years full-time
Typical modules may include
|Year one modules||
• business analytics • marketing communication • food composition and safety • food and ingredient selection • nutrition in context • academic and professional skills
|Year two core modules||
• people and organisations in context • the international business environment • international food marketing and retail practice • food product development • marketing communications and branding of food • academic research skills
• optional work placement
|Final year core modules||
• exploring food strategy • international food marketing planning • consumer perceptions of food • contemporary food innovation and technology • career management and professional development • project
As a well qualified graduate, you can take advantage of excellent career opportunities in food manufacturing and retail. You can find careers in • food marketing • food buying • food product development • food retail management • brand management • advertising and sales • account management • category management.
Home / EU student
We do not charge course fees during a placement year.
Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)
For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.
We do not charge course fees during a placement year.
2016/17 academic year
Typically £12,500 a year
2017/18 academic year
Typically £12,750 a year
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.