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BSc (Honours) International Events Management with Tourism

Gain industry recognised qualifications and help run events that bring people together in destinations all over the world.

Course length 3-4 Year(s)
Location City Campus
UCAS NN2V Course code

Course description

Gain the skills and expertise needed to become a professional event manager with a specialism in events for the tourism sector. By studying events theory, policy and practice, along with business management, you develop an in-depth understanding of what it takes to plan and manage memorable and successful events and other leisure activities.

You study a range of topics relating to event planning and delivery, as well as specialist tourism topics, including • world of tourism • tourism innovation • managing the visitor • adventure tourism • cultural heritage management • tourism destination marketing.

How you learn

You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples.

From year one, you have access to work experience opportunities across various event sectors. In year two, your employability skills are embedded through our applied event operations module where you undertake work experience guided by personal tutors.

In the final year, you conceptualise, create and run your own live tourism event.

Work placements in the UK and overseas

After year two, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.

Industry recognised qualifications

We support students to constantly build their employability skills. Through the course you have the opportunity to gain your BIIAB Level 2 Award for Personal License Holders and to work towards your Institution of Occupational Safety and Health (IOSH) accredited Event Safety Management Certificate to further enhance your CV.

An expert teaching team

Our lecturers have significant practical experience within events management and will help guide you towards valuable industry work experience. Members of the team have worked in areas including • destination management • licensing and safety at major outdoor festivals • weddings • business events and conferencing • brand promotion and marketing • research • film premieres • recreation and leisure.

The team also leads the Event Management Hub, a professional national community of events practitioners through which we conduct research and consultancy for industry. This unique venture allows us to feed our research into the teaching we deliver to you.

Guest speakers
Our links with industry mean that you can also hear from a wide range of guest speakers. Previous guest speakers have included Martin Green – London 2012 organising committee LOCOG • Simon Graveling – Athens 2004, London 2012 and Sochi 2014 • David Jamilly – Theme Traders • Jon Hughes – KPMG.

Event associations
As a founder member of the Association of Event Management Educators (AEME), we have been involved in establishing academic benchmarks in events education. We also have strong links with key events associations such as Eventia.

This type of activity keeps our academics up to date with industry needs and trends, which in turn feeds into and benefits student teaching, and sets standards for events education throughout the UK.

Professional recognition

The event safety management vocational qualification, which forms part of the leisure and risk module is accredited by the Institution of Occupational Safety and Health.

Entry requirements

2017 entry requirements

We expect you to demonstrate, through your personal statement, an interest in and awareness of events management or closely related disciplines or some level of practical experience.

Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies


• 96 UCAS Points from three A Levels or equivalent BTEC National Qualifications . We accept general studies.

New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Course structure

Four years full-time (including one year work placement) or three years full-time

Typical modules may include

Year one core modules

• world of tourism • marketing communications • principles of event management • business analytics • academic and professional skills

Year one options

• the Eventscape • foreign language

Year two core modules

• applied event operations • event law and risk management • the international business environment • people and organisations in context

Year two options

• adventure tourism • tourism innovation • managing the visitor • cultural heritage management

Year three

• optional work placement

Final year core modules

• the live tourism event • strategic management for events • the international events manager • strategic event creation • research project

Final year options

• tourism destination marketing • contemporary challenges for tourism • mega, major and international eventst

  • coursework
  • examinations
  • group projects
  • simulations


After graduating from this course, you can take advantage of the growing demand for graduates to manage • festivals • business conferences • sporting events • venues.

Recent Graduates are working for • TUI • Science Museum London • Alton Towers • Aintree Racecourse • The Royal Horticultural Society • World Wildlife Fund • Retfar Entertainment (Singapore).

Many organisations use event managers, including • destination marketing organisations • tourism resorts • local authority leisure centres • music venues • hotels and conference centres • charities • leisure and sports venues • law firms • financial organisations • pharmaceutical companies • automotive companies.

In 2014, events accounted for 35% of the UK visitor economy and a total contribution of over £39billion to the UK Economy.


Home / EU student

We do not charge course fees during a placement year.

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

International student

We do not charge course fees during a placement year.

2016/17 academic year

Typically £12,500 a year

2017/18 academic year

Typically £12,750 a year

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

How to apply

You apply for this course through UCAS.

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