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BSc (Honours) Sport Business Management

Join the next generation of business managers and help shape the direction of the global sport industry.

Course length 3 Years
Location Collegiate Campus
UCAS C6N2 Course code

Course description

What you study
Sport business management covers traditional, functional management and business as applied in organisations within the sport industry covering management principles transferrable to a range of sectors. Graduates from this course are well equipped to take advantage of opportunities resulting from the continuing expansion of the global sport economy.

The course has been designed and developed in collaboration with industry experts including • UK Sport • Youth Sport Trust • the University's Research and Innovation Office • Sheffield Wednesday FC • Sheffield United FC • the Rugby Football Union • the English Football Association • the Amateur Swimming Association • the European Rugby League.

We also collaborate with graduates and current students. This ensures the course is reflective of the industry and meets both your needs and those of future employers.

You are encouraged to challenge existing management ideas and to critically analyse sport business problems in real industry settings. This develops your creativity and ability to find solutions, skills highly regarded by employers.

The themes running throughout the course are • functional management – including marketing, finance, human resources, facilities, events and sports development • business – including strategy and enterprise • professional practice – including a work placement • research • sport. These themes are utilised as the context for applying tools and concepts throughout your course.

You can also personalise your learning to suit your needs and interests by selecting optional pathway modules. These include event management, facility management and sport development.

Placements and real-life projects
In year two you have the chance to apply what you have learnt on a six-week work placement. Typical placement roles include • marketing • community work • entrepreneur • market research • events management.

Recent placements have included • digital marketing assistant for Reebok India • Badminton England • Aston Villa, Norwich City and Sheffield United football clubs • Sheffield Steelers • Leicester Tigers • England Rugby 2015 • the English Institute of Sport • Champneys Springs Health Resort.

For their third year projects, past students have worked with • Sheffield United • Ponds Forge International Sports Centre • Sport Industries Research Centre • England and Wales Cricket Board • English Institute of Sport.

In the enterprise and innovation module students have the opportunity to present and develop their own business idea with the help of the University's Research and Innovation Office. They examine opportunities and markets, study entrepreneurship and innovation theory, as well as utilising applied research from their chosen sporting industry.

Our students volunteered at the London 2012 Olympics, the Sochi 2014 Olympics and the Glasgow 2014 Commonwealth Games, mainly working within the media hubs. They also volunteered as tour makers at the 2014 Tour de France Grand Départ through opportunities specifically created for Sheffield Hallam students.

If you are doing your work placement in another European country there may be funding available through the Erasmus programme.

Teaching expertise

Our teaching team has extensive international industry experience working in the private and public sector sport organisations such as Deloitte, Capgemini, Nottingham City Council Sport and Leisure, Basketball England and Sheffield City Council. Two of our staff are also financial advisers for Sheffield United FC and Sheffield Wednesday FC. They share their unique insights and experiences with you to enhance your learning.

Many of our staff are also active researchers within the renowned Academy of Sport and Physical Activity. The new developments and discoveries they make feed into the teaching on this course, ensuring that what you learn is at the forefront of knowledge. They have contributed to BBC News, BBC Sport Online, The Wall Street Journal, ITV Calendar, BBC Radio 5Live as well as other broadcasters and national newspapers, providing expert comment and technical information.

The University also has an internationally recognised research centre (SIRC) which offers our students exclusive opportunities to work alongside them on projects. Previous examples include The Open Championship, The Ryder Cup and Sainsbury's School Games. The centre's work also feeds into our teaching, enabling us to provide up-to-date information about research into areas such as sport forecasting trends and measuring the impact of major sporting events.

Experts from industry enhance the teaching on the course by delivering guest lectures. They have included the Living For Sport programme manager at Sky Sports • a marketing manager from SEAT • a sales manager from Nike • the head of marketing at Sheffield International Venues.

Entry requirements

2017 entry requirements

Normally five GCSEs at grade C or Grade 4 or above, including English language or Literature and mathematics

The GCSE English and mathematics equivalents accepted are:

• equivalency test from www.equivalencytesting.co.uk

plus one of the following

• 112 UCAS points with at least 72 points from two A levels or equivalent BTEC National qualifications. We accept AS levels. We accept General Studies.


• 96 UCAS points from three A levels or equivalent BTEC National qualifications. We accept General Studies.

New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.

• an Access to HE Diploma from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate. Normally we require 15 credits at level 2 and 45 at level 3 of which at least 39 level 3 credits should be graded at merit or above.

You also need to demonstrate an ability to
• study academic subjects at degree level
• debate topics and issues
• draw on conclusions from written material
• study independently as well as a member of a group
• use computers and technology associated with contemporary teaching, learning and assessment methods
• successfully complete a range of assignments including researched essays and practical examinations

This is normally achieved by completing academic study at level three or above in the last four years.

If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

We strongly recommend that you tell us about any long term health conditions or disabilities you may have. This is so we can assess whether we can deliver the course in such a way that you can meet the course requirements and take part without disadvantage. You can contact our University student support staff on 0114 225 3964 (voice and Minicom) and explore any issues you may have.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

Three years full-time

Typical modules may include

Year one modules

• principles of marketing and finance for sport managers • managing the sports business • the sport management environment • management of sport in society • developing management and leadership practice • sport research in practice

Year two core modules

• enterprise and innovation in sport • applied marketing and finance • research in sport business management • organisational behaviour and human resource management in sport • work-based learning (placement)

Year two options

• managing the development of sport in the UK • event management design and innovation • operational facility management

Year three core modules

• strategic management of sport • management applications • project

Year three options

• managing the development of international sport • strategic management of sport events • strategic facility management • re-imagining sport and physical activity • economics and finance of professional team sport • marketing communications

  • coursework
  • examinations
  • group work
  • oral presentations


Roles our graduates have secured include • business analyst in social media at the Adidas Group • marketing executive for Southwell, Wolverhampton and Worcester Racecourses • general management at Sheffield International Venues • corporate sales manager at Bournemouth FC • marketing and sales at LA Fitness • retail manager at Sheffield United FC • marketing executive for IMG • graduate training scheme at ALDI • internship events manager at Sunderland AFC • football development officer at Gloucestershire FA • project manager at Construction Gleeson • regional marketing and communications co-ordinator at The Jockey Club (including the Grand National) • financial services associate at EY (previously Ernst & Young) • store manager at Decathlon • senior digital executive at Synergy Sponsorship

Other graduates have developed their own successful businesses, including Kitlocker.com and Techne Global.

Several have also progressed onto postgraduate study in sport management, business, marketing or teacher training.


Home / EU student

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

International student

2016/17 academic year

Typically £12,500 a year

2017/18 academic year

Typically £12,750 a year

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

You apply for this course through UCAS.

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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