If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. You develop the traditional and new media skills needed to work in the area, and you benefit from links with major broadcasting and newspaper organisations, and major sports clubs.
Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
• the sports department of media organisations operate
• to produce news stories, match reports, preview features, opinion pieces and personality profiles
• to research and plan sports coverage for radio and television broadcasts.
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
• writing sports news and features
• reporting the action
• commentating and interviewing
• web development
• newsroom and broadcast suite skills
• writing press releases
• social media skills
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
2017 entry requirements
We are willing to consider previous degrees in any discipline from a recognised UK institution or its international equivalent, or relevant professional experience.
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
We encourage applications from UK and international candidates who
• have a diversity of backgrounds
• are considering a career in sports journalism
• show the required aptitude and potential
We base our selection criteria on your relevant experience and potential for development.
Previous experience of journalism is preferable, but not necessary. Broad experience or knowledge of sport is helpful.
If you do not have such academic qualifications we may consider your application individually, based on your personal, professional and work experience, and other formal qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
Full time - September start - typically 12 months
Part time - September start - typically 24 months
Typical modules may include
• being a journalist • law and society • production and editing skills in radio and TV • sports journalism • specialist editorial skills: working in the newsroom • specialised production skills: television/radio • sport and the media •
Gain the relevant skills and knowledge for a career in
• newspaper sports journalism
• broadcast sports journalism
• magazine sports journalism
• online sports journalism
• sports public relations
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Home / EU student
Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)
2016/17 academic year
Typically £6,300 for the course
Part-time study should be calculated pro rata.
Postgraduate loans of up to £10,000 are available across the majority of subject areas. Please note that for 13 month courses your loan will be paid to you over the duration of two years.
2017/18 academic year
Typically £6,400 for the course
Part-time study should be calculated pro rata
2016/17 academic year
Typically £12,500 for the course
2017/18 academic year
Typically £13,250 for the course
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.