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MArt Digital Media Production

Design and produce new media products in film, animation, interactive media, web, apps, VR, cross media and games.

Course length 4-5 Year(s)
Location City Campus
UCAS W215 Course code

Course description

This course runs parallel to the BA (Honours) Digital Media Production. The main difference begins in year three. The pace of work increases as you complete your undergraduate studies and begin your postgraduate studies.

What you study
Develop the creative and technical skills you need to work with new technologies and emerging platforms, such as • film • animation • interactive media • gaming • mobile apps • streaming media • social media • virtual reality • cross media.

Key areas include • digital media technologies • graphic design for digital media • motion graphics • applied photography • project management • post-production • 3D graphics and animation • app design and development • digital media futures • social impact of digital media.

This course offers a strong emphasis on practice-based modules with a personalised path of study as you choose and build the modules that suit your interests and passion. An understanding of theoretical context underpins your practical projects.

In years one and two you study research methods and complete work-based learning projects, based on live client briefs. You also complete projects on • post-production • applied photography • project management • film making • app design and development • graphic design.

Year three involves a large creative media practice project, while also studying digital media futures, motion graphics and the social impact of digital media.

To allow you to demonstrate your skills and achievements, you build a portfolio of work as a showcase for potential clients and employers. You graduate from this course with the software skills, project management and production skills, and the new media technology knowledge you need to take advantage of the tremendous growth in the digital media and creative arts industries.

In year four, self-directed study forms the main part of your learning including a dissertation. This is supported by taught modules, which are common to the masters programme. You also increase the professional activity in your specialist area. This improves your skills and develops career opportunities by building on links with external partners.

Placements and work experience
On this course you have the opportunity to take a one-year paid work placement in year three. Placements allow you to apply your learning, develop new and existing skills, increase your industry knowledge and experience, and be more attractive to potential employers. You will also gain valuable experience working in real-world external client based projects, helping to build a professional portfolio of digital media products.

Throughout the course you design and produce new media products and work on multidisciplinary live creative projects in film, animation, games and interactive media. You learn how to manage creative teams successfully and develop skills in project management. These key skills prepare you for a career in the creative digital industries through building your confidence, interpersonal and communication skills.

You learn to use the latest digital media software, such as the full Adobe Creative Cloud Suite, Autodesk 3D software as well as video and audio editing in state-of-the-art PC and Mac suites. We give you creative freedom in your projects to help you build your confidence in self-expression.

You can also access • professional film and still cameras • a film studio • mobile application development devices • 360 film and virtual reality resources • dedicated sound studios • a green-screen facility.

New business start-up
We can provide you with the skills you need to set up your own business through our Enterprise Centre. Our specialist business start-up unit, The Hatchery, also provides additional free support and office space, as well as business mentors with experience in your business area.

Venture Matrix
The course integrates the award winning and unique work-based learning scheme, Venture Matrix. It develops students' employability and enterprise skills through real life work-related projects that are accredited as part of your degree.

Professional recognition

This course is recognised as meeting the British Kinematograph, Sound and Television Society's accreditation criteria of industrial relevance and professional practice.

Entry requirements

2017 entry requirements

Normally GCSE English language and mathematics at grade C or grade 4 or above, plus one of the following

• 112 UCAS points including at least 64 points from two A levels or equivalent BTEC National qualifications. We accept AS levels. We accept General Studies.


• 96 UCAS points from three A levels or equivalent BTEC National qualifications. We accept General Studies.

New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative method of calculation. You can find information about these changes on the UCAS website and use the UCAS tariff calculator to work out your points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in a media-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

If your application is successful, you may be invited to submit a portfolio of work to demonstrate your ability. Find out about the selection process and how to produce a strong portfolio.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

Five years full-time (including one year work placement) or four years full-time

Typical modules may include

Year one modules

• digital media technologies • graphic design for digital media • interative design • digital media analysis • practice skills • integrated project

Year two modules

• applied photography • post production • web-based media and applications • managing creative processes • integrated project • option

Year three modules

• digital media futures • social impact of digital media • creative media practice project • motion graphics • option

Final year modules

• 3D animation • cinematography • Communicating research • advanced creative media project • option

  • coursework
  • portfolios
  • projects


As a graduate of this course you can work in a range of creative industries. Your skills and knowledge give you the ability to identify new or different uses for digital media technologies in television, film or interactive media industries.

Graduates from this course have built careers in • interactive website and mobile platform development • e-communication • streaming media services • mobile application development • social media analysis • interactive photography • digital marketing • motion graphics.

They work for agencies and companies such as • Rocket • Hydra Creative • Google • Capture Marketing • Rocca Creative • Fall off the Wall.

Others have established their own companies or work in freelance roles.


Home / EU student

We do not charge course fees during a placement year.

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

International student

We do not charge course fees during a placement year.

2016/17 academic year

Typically £12,250 a year

2017/18 academic year

Typically £12,750 a year

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

You apply for this course through UCAS.

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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