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MSc Food Consumer Marketing and Product Development

with optional work experience route

If you’re interested or involved in any part of food product development, from concept to counter, this course helps you gain the skills you need to succeed. In addition to the one-year full-time course, there is also the option to take a UK or overseas work placement of typically 12 months.

Course length 12 Months
Location City Campus

Course description

The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of
• student experience – through specific subject focused course modules
• business engagement and employability – through the work-related learning module and industry mentor scheme
• flexibility – through module choice and the bespoke work-related learning module

Entry requirements

2017 entry requirements

Normally one of the following in a relevant subject

• an honours degree, 2.2 or above

• an equivalent recognised qualification

• an HND with significant relevant industrial experience

Relevant subjects include • business • science • social science • a food related discipline

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Work Experience Route

If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

Non Work Experience Route

If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. This is a pre-masters course that provides the opportunity to improve your English language skills and business knowledge. After passing this diploma we automatically offer you a place on this course.

Course structure

Full-time – 12 months or 24 months with work placement

Starts September

Typical modules may include

Postgraduate certificate modules

Business and management strategy (30 credits)
This module develops your key management skills in marketing, HRM and business analysis in a problem-based learning environment. You analyse and then present solutions to real life management problems that organisations are facing.

Developing food concepts and products (30 credits)
The aim of the module is to provide you with a clear understanding of the key stages of product development and successfully create a new food product that is commercially viable.

Postgraduate diploma modules

Food chain (15 credits)
The aim of this module is to link food ingredients and food processing to food quality. This includes understanding nutrient sources and their functionality, as well as the regulatory framework in which the food industry operates.

Food marketing (15 credits)
This module provides you with a clear and critical understanding of food marketing concepts and principles. You learn how to critically analyse and evaluate the manifold influences upon food marketing and retail decisions across a range of situations and contexts. It equips you with investigative skills relevant to the study of food marketing and retail practice.

Food processing safety and quality management (15 credits)
This module prepares you to take responsibility for managing food safety. You learn to appreciate and understand the role of legislation in the management of food safety. It provides you with an understanding of the principles of food preservation. You also evaluate minimum safety and quality standards required in the food industry for satisfying legislation, due diligence defence and consumer demand.

Work-related learning (15 credits)
This module gives you the opportunity to engage with industry contacts in order to gain work-based experience and skills.

MSc modules

Research methods (15 credits)
This module introduces you to a wide range of methodologies and research techniques. You focus on developing critical research skills including critical examination and evaluation of published research.

Dissertation (45 credits)
You complete a major research-based project on a topic relevant to your work or interest.

Assessment Assessments include
  • individual and group coursework
  • essays
  • reports
  • seen and unseen exams
  • portfolio of evidence
  • dissertation.


This course gives you the specialist skills and knowledge to develop career opportunities in • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.


Home / EU student

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

2016/17 academic year

Typically £6,300 or £7,700 with a work experience placement

Postgraduate loans of up to £10,000 are available across the majority of subject areas.

2017/18 academic year

Typically £6,400 for the course without work experience placement, or £7,820 with work experience placement

International student

We do not charge course fees during a placement year.

2016/17 academic year

Typically £12,800 without work experience placement or £14,300 with work experience placement

2017/18 academic year

Typically £13,250 without work experience placement or £14,750 with work experience placement

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

Complete the application form available at www.shu.ac.uk/study/form

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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