Prepare for a career in a global industry that has grown significantly in recent years. You develop the skills and qualifications needed to work global leisure or business events. You choose either a one year full-time MSc, or an MSc with a work placement, offering additional experience and the opportunity to make connections in industry.
This course prepares you to enter an exciting and vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events. You study how these are planned, managed and evaluated.
The focus of the course is on the strategic role events play in a modern society, and how they contribute to organisational and community objectives. The most recent evolutions in event strategy are at the core of the course, based on the research of our 25-strong academic research team.
Sheffield Hallam University is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This innovative course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You take three core modules designed to replicate the real world, where problems are solved in an integrated way. Instead of studying topics such as events marketing, finance or operations separately, you learn how strategic decisions involve multiple business areas at once. You gain experience problem-solving real or simulated case studies, working with live projects and real clients.
You also choose an option module and complete a work-based-learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.
Every year 300 large events take place in Yorkshire, including sporting, cultural, arts, and festival events. We have strong relationships with event organisers, so you have the chance to gain experience behind the scenes at many of these events. Our students were recently involved in • the Grand Depart for the Tour De France • the Children's Media Conference • Sheffield Doc/Fest • Sheffield's Chinese New Year celebrations.
We have strong links with the events community and are founders of the Events Hub, an informal and friendly community where practitioners come together to share experiences and ideas.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • the Ritz-Carlton Hotel • Martins Food Ltd • Gleneagles Hotel and Resort • Wanlin Dance School • the World Duty Free Group.
Download our work placement guide (PDF, 52KB) for more information.
The course is based on the following principles
• excellent student experience
• business engagement and employability – through the work-related learning module and the industry mentor scheme
• flexibility – through option modules and the bespoke work-related learning module
2017 entry requirements
Normally an honours degree or recognised equivalent qualification
We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.
If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.
Work Experience Route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.
Non Work Experience Route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.
If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months
Part-time – typically three years
Starts September and January
Typical modules may include
Business and management strategy (30 credits)
Strategic events creation (30 credits)
Delivering successful business events (30 credits)
Work-related learning (15 credits)
Research methods (15 credits)
Dissertation (45 credits)
You also choose one module from
September start modules*
January start modules*
* To be confirmed
International cultural events
Major events policy and planning
Outdoor experiential events
The events industry is an increasingly competitive marketplace. This makes a postgraduate qualification a valuable asset for employees as it demonstrates their ability and specialised skills and knowledge.
Opportunities for industry-qualified professionals are extensive in private, voluntary or government organisations. These range from large multinationals to small family businesses and public authorities.
There are excellent career opportunities in organisations including • conference and exhibition centres • hotels • events agencies • government agencies • associations and other third sector organisations • corporate businesses.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
Home / EU student
Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)
2016/17 academic year
Typically £6,300 without work experience placement, or £7,700 with work experience placement.
Postgraduate loans of up to £10,000 are available across the majority of subject areas.
2017/18 academic year
Typically £6,400 for the course without work experience placement, or £7,820 with work experience placement
2016/17 academic year
Typically £12,800 without work experience placement or £14,300 with work experience placement
2017/18 academic year
Typically £13,250 without work experience placement or £14,750 with work experience placement
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.