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MSc International Events and Conference Management

with optional work experience route

Prepare for a career in a global industry that has grown significantly in recent years. You develop the skills and qualifications needed to work global leisure or business events. You choose either a one year full-time MSc, or an MSc with a work placement, offering additional experience and the opportunity to make connections in industry.

Course length 12-24 Month(s)
Location City Campus

Course description

This course prepares you to enter an exciting and vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events. You study how these are planned, managed and evaluated.

The focus of the course is on the strategic role events play in a modern society, and how they contribute to organisational and community objectives. The most recent evolutions in event strategy are at the core of the course, based on the research of our 25-strong academic research team.

Sheffield Hallam University is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This innovative course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

You take three core modules designed to replicate the real world, where problems are solved in an integrated way. Instead of studying topics such as events marketing, finance or operations separately, you learn how strategic decisions involve multiple business areas at once. You gain experience problem-solving real or simulated case studies, working with live projects and real clients.

You also choose an option module and complete a work-based-learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.

Every year 300 large events take place in Yorkshire, including sporting, cultural, arts, and festival events. We have strong relationships with event organisers, so you have the chance to gain experience behind the scenes at many of these events. Our students were recently involved in • the Grand Depart for the Tour De France • the Children's Media Conference • Sheffield Doc/Fest • Sheffield's Chinese New Year celebrations.

We have strong links with the events community and are founders of the Events Hub, an informal and friendly community where practitioners come together to share experiences and ideas.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • the Ritz-Carlton Hotel • Martins Food Ltd • Gleneagles Hotel and Resort • Wanlin Dance School • the World Duty Free Group.

Download our work placement guide (PDF, 52KB) for more information.

The course is based on the following principles
• excellent student experience
• business engagement and employability – through the work-related learning module and the industry mentor scheme
• flexibility – through option modules and the bespoke work-related learning module

Entry requirements

2017 entry requirements

Normally an honours degree or recognised equivalent qualification

We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.

If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

Work Experience Route

If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.

Non Work Experience Route

If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months

Part-time – typically three years
Starts September and January

Typical modules may include

Core modules

Business and management strategy (30 credits)
This module aims to develop your key management skills in marketing, HRM and business analysis in a problem-based learning environment. You are asked to analyse and then present solutions to real life management problems that organisations are facing.

Strategic events creation (30 credits)
This module takes a strategic approach to the creation of events. The module is reflective of the maturing of events as a profession and is taught within the context of the key drivers impacting the industry, such as heightened attendee expectation, return on investment sought by stakeholders, intensified competition, and wider corporate responsibilities.

Delivering successful business events (30 credits)
The aim of this module is to allow you to develop the knowledge and skills required for a career as a professional in business events and enable you to identify and facilitate innovation in this dynamic market sector. Through a critical interpretation of the environmental factors that are shaping the development of the industry, of the changing client needs and expectations and of economic pressures, you apply specific management functions to the design of business events and evaluate the implications for the different stakeholders.

Work-related learning (15 credits)
This module gives you the opportunity as part of the course to take part in a variety of events, either as a volunteer or as a paid employee to gain experience and skills from the workplace.

Research methods (15 credits)
Crucial in providing underpinning knowledge and understanding for success within your dissertation, within this module you develop analytical and technical research capabilities that are related to doing research. By engaging with methodological and philosophical issues you develop your own research projects based on a critical examination and evaluation of published research.

Dissertation (45 credits)
The dissertation provides an invaluable opportunity for you to take a major research based project on a topic relevant to your work or your interests. You review different research methods and techniques which gives you the opportunity to demonstrate the skills and knowledge you have gained, and develop your research skills.


You also choose one module from

September start modules*
• international cultural events • major events policy and planning • outdoor experiential events.

January start modules*
• international cultural events • major events policy and planning • outdoor experiential events.

* To be confirmed

International cultural events
The events and conference industry operates within the setting of international cultural industries which include sport, arts and entertainment, the media and communications and heritage. Case studies of international events such as the Olympic Games, the Indian International Film Academy Awards, Glastonbury Festival and the World Snooker Championships are considered in the context of events studies. You consider finance and resources in the themes covered and examine current practice and ideologies with investigation of policy and management developments in this complex sector.

Major events policy and planning
This module looks at the strategies adopted and legacy outcomes achieved in the staging of major events. It examines the phases of bidding, planning, delivery and legacy in relation to major events and analyses the impacts that major events have on stakeholders and society as a whole.

Outdoor experiential events
This module looks at the rise of events organised to utilise the outdoors to provide learning through new, intense multi-layered experiences. As an example, the third sector is using events to raise awareness and funds for their work and in recent years this has seen a huge rise in the number of outdoor/sporting events for this purpose, this has been due in part to the cutting of central government funding globally due to the financial crises and the rise of embedding of CSR practices within global corporations.

  • essays
  • management projects
  • problem solving exercises
  • group work
  • dissertation


The events industry is an increasingly competitive marketplace. This makes a postgraduate qualification a valuable asset for employees as it demonstrates their ability and specialised skills and knowledge.

Opportunities for industry-qualified professionals are extensive in private, voluntary or government organisations. These range from large multinationals to small family businesses and public authorities.

There are excellent career opportunities in organisations including • conference and exhibition centres • hotels • events agencies • government agencies • associations and other third sector organisations • corporate businesses.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.


Home / EU student

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

2016/17 academic year

Typically £6,300 without work experience placement, or £7,700 with work experience placement.

Postgraduate loans of up to £10,000 are available across the majority of subject areas.

2017/18 academic year

Typically £6,400 for the course without work experience placement, or £7,820 with work experience placement

International student

2016/17 academic year

Typically £12,800 without work experience placement or £14,300 with work experience placement

2017/18 academic year

Typically £13,250 without work experience placement or £14,750 with work experience placement

Additional course costsThis link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs information

How to apply

Complete the application form available at www.shu.ac.uk/study/form

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

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