Develop the skills needed to pursue a marketing career in an international context. You choose either a one year full-time MSc, or an MSc with a work placement, offering additional experience and the opportunity to make connections in industry. The course includes a three-month consultancy project for a UK-based international company, with academic supervision to guide and develop your skills in a real-world context.
Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.
You develop your knowledge and skills in the current key areas of international marketing, including
• the practical problem solving skills needed by companies operating in international markets
• understanding customers and international consumer behaviour
• cross-cultural understanding – to become an effective manager through international marketing planning
• dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch
• building confidence in your sales and presentation skills
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.
The course reflects the professional requirements of the Chartered Institute of Marketing.
This course is subject to re-approval
2017 entry requirements
Normally you need one of the following
• an honours degree
• equivalent professional qualifications
In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows
• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.
If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months
The optional work experience route starts in September 2016.
Typical modules may include
• understanding markets • international consumer behaviour • marketing decision making • consultancy project • relationship marketing • entrepreneurial marketing and innovation • digital marketing • international branding • research methods • dissertation
You complete four modules for the postgraduate certificate, eight modules for the postgraduate diploma, and all ten modules for the masters.
International consumer behaviour
Marketing decision making
Entrepreneurial marketing and innovation
This course improves your marketing career prospects, particularly with international organisations. Previous graduates have successfully gained employment in companies and organisations such as • Robert Bosch SA • Servisair • Swisscom AG • Inlecom Systems Ltd.
They are employed in positions including international marketing manager, business development manager and shipping executive in countries such as • China • India • Greece • Netherlands • United Kingdom.
Some of our graduates return home to manage family businesses.
Home / EU student
Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)
2016/17 academic year
Typically £6,300 without work experience placement or £7,700 with work experience placement
Postgraduate loans of up to £10,000 are available across the majority of subject areas.
2017/18 academic year
Typically £6,400 for the course without work experience placement or £7,800 with work experience placement
Postgraduate loans of up to £10,280 are available across the majority of subject areas.
2016/17 academic year
Typically £12,800 without work experience placement or £14,300 with work experience placement
2017/18 academic year
Typically £13,250 without work experience placement or £14,750 with work experience placement.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.