Skip to content


Recent pages

There are no recent pages yet

Your favourites

Favourite pages

Select up to 3 courses to compare

Please select at least 2 courses

MSc/PgDip/PgCert Sport Business Management

This course is designed to build on your previous sport or business management studies and experience, and equip you with the skills needed for a career in sports management. Your studies have a global perspective on the sports industry and are enhanced through links with internationally and nationally significant sport organisations and Sheffield's major sports venues and events.

Course length 1-2 Year(s)
Location Collegiate Campus

Course description

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain
• employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
• a well-developed international/global perspective on the sports industry
• the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if
• you have a sport or business and management related degree
• you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Entry requirements

2017 entry requirements

Normally a first degree 2:2 or above in a sport-related or business and management-related subject

OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.

We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project
Part-time – typically two years – tailored to your needs where possible and normally one day a week
Starts September or January

Typical modules may include

Course structure

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules

Researching sport management (15 credits)
This module develops your research and analytical skills so that you are equipped to carry out effective research in order to better understand and identify issues and solutions in sport management.

International sports marketing and the media (15 credits)
As a sports manager, you will need the marketing knowledge and skills to respond to rapidly-changing consumer needs and want. This module develops your understanding of planning, marketing, branding, consumer behaviour and media communications theories and frameworks to enable you to consider marketing from a strategic standpoint.

Global economics of sport (15 credits)
You analyse the national and international economic structure of the sports industry. You examine the global demand for televised coverage of sports events and endorsements and the impact of these factors on the economic significance and development of the industry.

International sports strategy (15 credits)
This module develops your understanding of critical trends in the global sports industry, and the factors which underlie these trends to equip you to manage and lead at the strategic level in sport organisations. The module will provide the opportunity to analyse the strategy and performance of international sport businesses, federations and organisations in some detail, allowing you to apply theory to real life in order to develop strategic solutions to complex management issues.

Managing people in sport organisations (15 credits)
Today’s sport organisations use work groups or teams to manage work. You develop the skills needed to be an effective manager and team member such as • negotiation • conflict resolution • motivation • assertiveness.

Sport business consultancy (15 credits)
This module offers you the opportunity to build upon the skills you developed in the researching sport management module by completing a live group consultancy research project for a sport organisation, and in the process learning about the nature of consultancy within the global sports industry. The module will help you understand issues within consultancy, and the issues and context involved in acting as consultants and also in using consultants within organisations. The module will expose you to relevant consultancy skills and tools.

International sport event management (15 credits)
You will develop a comprehensive understanding of international sport event management by examining current professional practice in sport event management. You will explore relevant contemporary issues in the sport event industry referring to appropriate international case studies and examples.

Financial skills for business decisions (15 credits)
This module provides you with the opportunity to systematically and creatively apply financial techniques to make decisions about complex management problems. Throughout the module you will develop a critical understanding of financial decision making tools and techniques to solve practical situations and manage change.

Optional modules

Choose one from:

Research project (60 credits)
You complete a research project or an applied support project which gives you the flexibility to tailor the study to your own interests or needs. We assign tutors to supervise your project based on their research and consultancy expertise.

Work based learning project (60 credits)
You are placed within a sport organisation for 12 weeks to complete a work based project for the host organisation. You enhance your experience in the sport industry, your personal and professional skills and benefit the organisation that you work within. The module will enable you demonstrate your ability to learn independently, apply relevant methods of enquiry to sport management; and enable you to critically reflect and make judgements on theory, policy and practice. The module takes place in the workplace and you will be supported by a member of academic staff and a workplace mentor from the host organisation.

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests


Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.


Home / EU student

Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)

2016/17 academic year

Full-time – typically £5,100

Part-time – typically £1,700 a stage for PgCert, PgDip and MSc stages

Postgraduate loans of up to £10,000 are available across the majority of subject areas.

2017/18 academic year

Full-time – typically £6,400

Part-time – typically £2,135 a stage for PgCert, PgDip and MSc stages

International student

2016/17 academic year

Typically £12,500 for the course

2017/18 academic year

Typically £13,250 for the course

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs information

How to apply

Complete the application form available at www.shu.ac.uk/study/form

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.

Connect with us:

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?