This course is designed to build on your previous sport or business management studies and experience, and equip you with the skills needed for a career in sports management. Your studies have a global perspective on the sports industry and are enhanced through links with internationally and nationally significant sport organisations and Sheffield's major sports venues and events.
The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.
Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.
Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.
These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.
On this course you gain
• employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
• a well-developed international/global perspective on the sports industry
• the conceptual abilities to make sense of complexity and identify innovative and creative solutions.
It is suitable for you if
• you have a sport or business and management related degree
• you have management experience and an interest in sport or leisure
The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.
Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.
You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.
Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.
Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.
2017 entry requirements
Normally a first degree 2:2 or above in a sport-related or business and management-related subject
OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.
We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.
If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
Full-time – one year – two days a week with four taught modules each semester followed by a project
Part-time – typically two years – tailored to your needs where possible and normally one day a week
Starts September or January
Typical modules may include
The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.
Researching sport management (15 credits)
International sports marketing and the media (15 credits)
Global economics of sport (15 credits)
International sports strategy (15 credits)
Managing people in sport organisations (15 credits)
Sport business consultancy (15 credits)
International sport event management (15 credits)
Financial skills for business decisions (15 credits)
Choose one from:
Research project (60 credits)
Work based learning project (60 credits)
Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.
During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.
Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.
If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.
Home / EU student
Please note tuition fees may increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation. More information can be found in the ‘Tuition Fee Increases’ section of our Fees Regulations (PDF, 2.10 MB)
2016/17 academic year
Full-time – typically £5,100
Part-time – typically £1,700 a stage for PgCert, PgDip and MSc stages
Postgraduate loans of up to £10,000 are available across the majority of subject areas.
2017/18 academic year
Full-time – typically £6,400
Part-time – typically £2,135 a stage for PgCert, PgDip and MSc stages
2016/17 academic year
Typically £12,500 for the course
2017/18 academic year
Typically £13,250 for the course
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and student Regulations.