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Study with the Sport Industry Research Group

Study with the Sport Industry Research Group

The Sport Industry research group (SIRG) offers a cutting-edge PhD programme within SPARC, as well as a highly regarded MSc course in sport business management.

MSc Sport Business Management

The programme is a CIM recognised degree which is designed for individuals looking to work on industry-based business projects in world-class sports organisations. The course offers:

  • business knowledge about the ever-growing industry, gaining the contacts, skills and credentials for making an impact;
  • a detailed understanding of the core aspects of sports business;
  • work with world-class sports organisations on an industry-based project within optional 12 weeks of placement.

In 2020 MSc Sports Business Management was rated 2nd in the UK and 6th in Europe by SportBusiness International global rankings. The course featured amongst Top 10 ‘Most valuable in furthering career’ courses in the world.

Partners for recent student projects include Formula 1, FutbolJobs, Gfinity plc, International Olympic Committee, Kitlocker, Sheffield Wednesday FC and Virtus.

Alumni careers

Alumni from our MSc secure high-value employment in global sporting brands and international governing bodies.

Alumni roles within industry include:

  • Business Development – Arsenal FC;
  • Coaching Projects Consultant – Premier League
  • CRM & Insight Manager – Leaders in Sport;
  • Research and Insight Analyst – Formula 1;
  • World Para Snow Sports Manager – International Paralympic Committee.

For those who are interested in further informal insights and networking with the course alumni, it is possible to request a temporary access to the alumni LinkedIn group through the course leader.

Find out more and apply

Visit the course descriptions below for more details, including entry requirements, applications, course syllabus and student profiles.


Please see below for a unique insight from our MSc students, including what they achieved through studying Sport Business Management at SHU and how the course has helped them to achieve their career goals:

"During this master’s course I developed a deep understanding of the industry and was able to position myself into the backstage of the sport we see on the TV. With all the invaluable tools and expertise provided by the lecturing staff, I broadened my horizon and narrowed my focus. Also, strong connections and friendships which I formed during the course will be the foundation for building success straight after graduation."

"It [MSc Sport Business Management] really helped me expand my knowledge and understanding of the sport business industry. The modules covered a wide range of aspects, and the teaching was extremely practical and applied to the real world. While I joined the course with a fair bit of work experience, I feel a lot better equipped for a career in sport business management."

“Through this course I got the opportunity to undertake a work-based learning project with the International Olympic Committee… I worked for the Olympic Studies Centre and the Legacy team, in Corporate & Sustainable Development Department. The objective of my project was creating a knowledge base on the past Olympic venues and their legacy which could be used by the various stakeholders.”

“I learned a lot about finance, strategy, marketing and research in sport, and I can apply this knowledge into my real life work. It’s given me the confidence to research and think outside the box. It’s my masters that helped me get my dream job in a Premier League football club.”