SEO stands for “search engine optimization” and is the practice of optimizing web pages in order to influence the search ranking of that given web page in organic search results, or SERPS (search engine results pages).

It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume.

This section will give you an overview on what factors we can make use of within Sitecore to give our content the best chance of being found and seen.