Keyword research is the process of finding and establishing a keyword set that you wish to drive traffic to your website via search engines. It’s important to note that websites don’t rank for keywords, pages do.
It allows you to find relevant keywords that are less competitive and allow opportunities to come higher up search rankings
Allows web pages to cover a wider range of content topics and broadens the type of traffic that can be driven to the website
Allows for accurate benchmarking and performance
Keyword targeting
Keyword targeting is the practice of optimising a web page for a sub-set of keyword phrases that you wish to drive traffic to the web page
Web pages are an essential component of acquiring traffic In terms of SEO performance, web pages must have a purpose i.e. a topic, or set of topics that they cover in order to drive relevant traffic.
Establishing a keyword set enables pages to be optimised for those chosen terms, and performance can be monitored as a result.
Keyword phrases placed earlier in the page are typically deemed more important by search engines, ensure targeted keyword term is used at least once in the opening
Ensure keyword phrases are appropriately placed in the title tag, URL, meta description, headings and image tags.
Use variations of the keyword phrase where possible.
