Anandi Ramamurthy | Sheffield Hallam University

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Professor Anandi Ramamurthy

Professor of Media and Culture


I am a Professor or Media and Culture and Senior Lecturer in Media here at Sheffield Hallam University. My primary research interests are focused on critically analysing ‘race’ and postcoloniality in media and culture to challenge hegemonies and give voice to the voiceless.

My first book, Imperial Persuaders: Images of Africa and Asia in British Advertising analysed various conflicting and changing ideologies of colonialism and racism in British advertising. My most recent book, Asian Youth Movements in Britain. Black Star: Britain’s Asian Youth Movements was based on interviews with dozens of participants as well as a digital archive of materials. The development of the archive was funded by the Heritage Lottery Fund.

My interest in people’s histories has also led me to collect Partition stories in Pakistan to consider the role of not just fear and violence, but also class relations that were communalised in pre-partition Punjab.

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