About

Becky Ashworth is a dedicated professional with a wealth of experience in the field of sport business management. As the Course Leader for the BSc Sport Business Management programme at Sheffield Hallam University, she brings a unique blend of academic knowledge and practical expertise to her role.

Becky’s journey in the world of sport began with her studies at Sheffield Hallam University, where she developed a deep understanding of the industry. Building upon her academic foundation, she ventured into the sports industry working within a National Governing Body in various capacities. Her hands-on experience includes roles at major events, such as the Women’s Euro 2022 and Birmingham 2022 Commonwealth Games, where she gained invaluable insights into event management and operations.

In addition to her industry experience, Becky’s passion for coaching led her to work with the Great Britain squad for the Paralympic sport of Goalball, further enriching her understanding of the challenges and international landscape of the sport industry. With her comprehensive background and dedication to sports business management, she is committed to nurturing the next generation of sport business professionals and equipping them with the skills and knowledge needed to succeed in this dynamic field.

Teaching

Academy of Sport and Physical Activity

College of Health, Wellbeing and Life Sciences

 

Courses taught:
- BSc Sport Business Management
- MSc Sport Business Management 

Modules taught:
- Event Management
- Strategic Management of Sport Events
- International Sport Event Management 

Research

• Sport and Physical Activity Research Centre
• Health Research Institute

Publications