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Head of Worked Based Learning


Sam is Head of Worked Based Learning within Business Engagement Skills and Employability (BESE).


This involves supporting the University’s business readiness agenda and specific apprenticeship targets for our portfolio and for our recruitment. Continuing professional development is also part of that work-based learning remit.

Sam’s area of expertise is work-based learning, blending significant academic experience with commercial awareness, and a proactive and responsive approach to employer engagement.

Sam’s areas of interest are

  • higher and degree apprenticeships
  • work-based learning
  • planning and development
  • inspiring pedagogy

Sam has a background as a chartered surveyor, qualified in the planning and development specialist area, and working as a development surveyor. He has also worked for a planning consultancy and for the Regional Planning Body in Yorkshire and Humber. Between 2006 and 2015, Sam taught in these subject areas, and designed and led business-facing courses, as well as delivering CPD to industry.


  • What does an inspirational Leadership Training Programme look like for Sheffield City Region?
  • What is the best way to replace the vocational scaffolding that is provided by NVQ training in Engineering disciplines?
  • Apprenticeship Identity


Journal articles

Crawford-Lee, M., & Moorwood, S. (2019). Degree apprenticeships: delivering quality and social mobility? Higher Education, Skills and Work-based Learning, 9 (2), 134-140.

Moorwood, S. (2012). Course planning from first principles and early intervention: The case for studio-based learning - No drawing board required. CEBE Transactions, 9 (1), 20-40.


  • BBC Radio Sheffield, 2016: The impact of degree apprenticeships
  • BBC Radio Sheffield, 2014: Sheffield City Council's plans to develop the city centre
  • BBC Look North, 2013: Housing
  • Radio Sheffield, 2013: Impact of the planned high speed rail link to Sheffield's local infrastructure on the breakfast show with Toby Foster
  • Financial Times, 2013: Planning decision impact on policy for retail and Sheffield city centre
  • Business Desk, 2011: Article and interview regarding Sheffield property market and impact of new planning policy

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