Charlotte Rowley

Charlotte Rowley MSc, BSc, PCert, FHEA

Senior Lecturer


As Senior Lecturer and Course Leader, I teach on a range of modules on the BSc (Hons) Events Management and BA (Hons) Festival and Entertainment Management courses and I have experience in a variety of event sectors, including weddings and music festivals.



As Senior Lecturer, I teach on a range of modules on BSc (Hons) Events Management and BA (Hons) Festival and Entertainment Management courses and core modules across the wider Service Sector Management department and Business School. The modules I teach on include; Study Skills for University, Managing Festivals, Managing Weddings and Personal Events, and Live Event.

I have worked in the events industry for over ten years in a variety of sectors from weddings and conferences to music festivals and charity events, including working on Sheffield music festival Tramlines for nine years. In my most recent role for Tramlines I was volunteer manager for over 300 volunteers.

I am also the Equality Diversity and Inclusion lead for the department of service sector management, I am passionate about equal opportunities and this is my area of research interest. Specifically focussing on diversity and inclusion in the events industry.

I am always happy to answer any questions about our courses or the industry, please don't hesitate to contact me via email and I will respond as soon as possible.

Senior Lecturer


Department of Service Sector Management

Sheffield Business School

I have been teaching in the Department for Service Sector Management (DSSM) in Sheffield Business School since 2012. I am both module leader and lecturer on specialist event modules but also on a core module which is across the DSSM department.

Events Management


Courses taught:

BSc (Hons) Events Management

BA (Hons) Festival and Entertainment Management


Modules taught:

Managing Festivals and Outdoor Events

Managing Weddings and Personal Events

The Live Event

Festival and Entertainment Consultancy

Academic and Professional Skills




Book chapters

Idris, J., Rowley, C., & Yaqub, M. (2022). Religious events: celebrating Eid-al-Fitr as a family. In Fletcher, T. (Ed.) Family Events Practices, Displays and Intimacies. Routledge:


Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating women’s experiences of developing leadership careers in the event industry - an international comparison. Presented at: The 6th International Conference on Events - Making Waves in Poland. Warsaw, 3-7th September 2023, Warsaw Poland

Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating the enablers and barriers for women in event leadership roles. Presented at: Surrey 2023, University of Surrey

Abson, E., Haynes, N., Rowley, C., Kennell, J., & Frew, E. (2023). Exploring the perceptions of gender and career development for women in events. Presented at: AEME forum, University of Gloucester

Rowley, C., & Deakin, E. (2021). A critical evaluation of how COVID-19 and the consequent blended and remote learning environment has impacted student's university experience with Events, Food, Hospitality, and Tourism Courses. Presented at: International Conference On Education and New Learning Technologies, Virtual

Rowley, C. (2018). Understanding our student experiences of attaining and completing their work placements. Presented at: ASET Conference, University of Nottingham

Rowley, C. (2018). Student retention & barriers in events management work experience/placements: an exploratory study of students experience during work experience. Presented at: Recognising our Research, Sheffield Hallam University

Rowley, C. (2017). Events Management Students Experience on Placement.

Rowley, C. (2017). Events Management Students Experience on Placement. Presented at: AEME Conferecen, Cardiff University

Rowley, C. (2014). Accessibility of events volunteering opportunities to disabled students.

Idris, J., May, D., Rowley, C., Abson, E., & Lynn, A. (n.d.). Group work selection methods and the impact on student outcomes and satisfaction. Presented at: International Conference on Events, Making New Waves in Africa: Exploring New Frontiers in Festivals and Events

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