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Charlotte Rowley

Charlotte Rowley MSc, BSc, PGCert, FHEA

Senior Lecturer


As Senior Lecturer and Course Leader, I teach on a range of modules on the BSc Events Management courses and I have experience in a variety of event sectors, including weddings and music festivals.



As Senior Lecturer I teach on a range of modules on the BSc Events Management courses, and core modules across the Service Sector Management department including Weddings and Personal Events, and Live Event. I have worked in the events industry for over ten years on a variety of events from weddings and conferences to music festivals and charity events, including working on Sheffield music festival Tramlines for nine years.

My current research interests are student experiences and resilience. As Course Leader and Undergraduate Recruitment lead for Events Management I am available to chat throughout the year. Please contact me via email and I will respond as soon as possible.



Department of Service Sector Management

Sheffield Business School

I have been teaching in the Department for Service Sector Management (DSSM) in Sheffield Business School since 2012. I am both module leader and lecturer on specialist event modules but also on a core module which is across the DSSM department.

Events Management


BSc Events Management


Managing Weddings and Personal Events
Academic and Professional Skills
The Live Event Experience
Organisation Management and Delivery 2



I work with colleagues and students on our Festival Republic Partnership, which sees approximately 50 of our students working onsite at Latitude and Leeds Festival.



Conference papers

Idris, J., May, D., Rowley, C., Abson, E., & Lynn, A. Group work selection methods and the impact on student outcomes and satisfaction. In International Conference on Events, Making New Waves in Africa: Exploring New Frontiers in Festivals and Events.

Book chapters

Idris, J., Rowley, C., & Yaqub, M. (2022). Religious events: celebrating Eid-al-Fitr as a family. In Fletcher, T. (Ed.) Family Events Practices, Displays and Intimacies. Routledge:


Rowley, C., & Deakin, E. (2021). A critical evaluation of how COVID-19 and the consequent blended and remote learning environment has impacted student's university experience with Events, Food, Hospitality, and Tourism Courses. Presented at: International Conference On Education and New Learning Technologies, Virtual

Rowley, C. (2018). Understanding our student experiences of attaining and completing their work placements. Presented at: ASET Conference, University of Nottingham

Rowley, C. (2018). Student retention & barriers in events management work experience/placements: an exploratory study of students experience during work experience. Presented at: Recognising our Research, Sheffield Hallam University

Rowley, C. (2017). Events Management Students Experience on Placement.

Rowley, C. (2017). Events Management Students Experience on Placement. Presented at: AEME Conferecen, Cardiff University

Rowley, C. (2014). Accessibility of events volunteering opportunities to disabled students.

Other activities

External Responsibilities

  • 2014: Working with industry partners to deliver events for students and private bodies. This allows me to maintain my practice in industry and ensure my teaching is relevant and where possible enhance students employability. , Sheffield Hallam University, United Kingdom

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