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Dr Craig Hirst Doctorate

Senior Lecturer


About

Qualifications

  • 2014: Doctorate, Sheffield Hallam University, United Kingdom
  • Post Graduate Certificate,
  • Master of Science,
  • Bachelor of Science,

Senior Lecturer

Teaching

Department of Service Sector Management

Sheffield Business School

Food

Publications

Journal articles

Beresford, P., & Hirst, C. (2020). How consumers reconcile discordant food retailer brand images. Journal of Marketing Management, 1-21. http://doi.org/10.1080/0267257x.2020.1783347

Morris, C., Schofield, P., & Hirst, C. (2019). Exploration of the factors influencing attitudes to breastfeeding in public. Journal of Human Lactation. http://doi.org/10.1177/0890334419878119

Morris, C., Beresford, P., & Hirst, C. (2018). Impact of food retailer branding on expectation generation and liking. Journal of Sensory Studies, 33 (2). http://doi.org/10.1111/joss.12322

Hirst, C., & Beresford, P. (2016). The Market Conditions of the UK Grocery Retail Sector: Findings from a longitudinal analysis of media stories. Journal of Management and World Business Research, 13 (1), 52-58.

Morris, C., Zaraté de la Fuente, G.A., Williams, C., & Hirst, C. (2016). UK views towards breastfeeding in public: an analysis of the public's response to the Claridge’s incident. Journal of Human Lactation, 32 (3), 472-480. http://doi.org/10.1177/0890334416648934

Conference papers

Benson, M., Beresford, P., & Hirst, C. (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In British Academy of Management (2019) Conference Building and Sustaining High Performance Organisations during Uncertain Times: Challenges and Opportunities, Aston University, Birmingham, 3 September 2019 - 5 September 2019. BAM: https://www.bam.ac.uk/marketing-and-retail-0

Benson, M., Beresford, P., & Hirst, C. (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In The Second Global Conference on Creating Value (New York), New York, NY, USA, 14 May 2019 - 16 May 2019. http://www.creatingvalue.co/conference/

Beresford, P., Hirst, C., & Giove, S. (2019). A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation. In The Second Global Conference on Creating Value (New York), New York, NY, USA, 14 May 2019 - 16 May 2019. http://www.creatingvalue.co/conference/

Hirst, C., & Beresford, P. (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In 14th Global Branding Conference (Berlin), Berlin, Germany, 8 May 2019 - 10 May 2019. http://gbc2019.berlin/

Benson, M., Hirst, C., & Beresford, P. (2018). The changing role of the Category Captain in UK grocery retail market. Recent Advances in Retailing and Services Science.

Hirst, C., & Beresford, P. (2017). Stigmatised Brand Valuation: An Institutional Reconfiguration Perspective. In 12th Global Branding Conference, Kalmar, Sweden, Kalmar, Sweden. Brand, Identity and Corporate Reputation Conference SIG

Hirst, C., & Beresford, P. (2017). Methods for Mapping Meaning Transfer Overtime: A Retailer Brand Perspective.

Hirst, C., & Beresford, P. (2016). Discount Grocer Success: A Cultural Branding Analysis.

Hirst, C., & Beresford, P. (2015). The March of ALDI: A Cultural Branding Analysis of Discount Grocer Success.

Hirst, C., & Tresidder, R. (2010). Food Marketing: the death of the (sovereign) consumer.

Hirst, C., & Tresidder, R. (2010). Re-Imagining Food Marketing; Moving Beyond the Duality of Representation.

Book chapters

Hirst, C., & Barnes, B. (2019). Pricing the Product. In Marketing: Real People, Real Decisions. (3rd). Pearson Education Limited

Hirst, C. (2015). Marketing Events: Three perspectives to support strategic event creation. In Sharples, L., Crowther, P., May, D., & Orefice, C. (Eds.) Strategic Events Creation. (pp. 187-204). Oxford: Goodfellow Publishers Ltd

Books

Tresidder, R., & Hirst, C. (2016). Marketing Tourism, Events and Food 2nd Edition A Customer Based Approach.

Tresidder, R., & Hirst, C. (2012). Marketing in food, hospitality, tourism and events : a critical approach. Oxford: Goodfellows Publishers. http://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=244

Hirst, C., & Chen, W. (2008). Strategic Analysis and Management: Industry Text and Cases. London: Pearson Education.

Hirst, C., & Chen, W. (2006). Strategic Management: Undergraduate Programme in Leisure and Food Management Second Edition. London: Pearson Education.

Hirst, C., & Chen, W. (2005). Strategic Management: Undergraduate Programme in Leisure and Food management. London: Pearson Education.

Presentations

Benson, M., Hirst, C., & Schofield, P. (2018). Value for whom? A critical Analysis of Category Management Relationships in the UK Grocery Sector.

Jones, S., & Hirst, C. (2017). Positioning Image and Identity in Relation to Institutional Norms and Expectations.

Hirst, C., & Beresford, P. (2016). Keynote Address: Discount Grocer Success in the UK: A Cultural Branding Analysis.

Hirst, C. (2011). Food Messages and Consumer Choice.

Hirst, C., & Schofield, P. (n.d.). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions.

Hirst, C. (n.d.). How do marketplace interactions shape identity between differentiated class groups in Nigeria?

Hirst, C. (n.d.). How consumers utilise cultural capital resources to legitimise supermarket patronage in the UK grocery retail sector.

Hirst, C. (n.d.). The changing role of the Category Captain in UK grocery retail market.

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