Skip to content

Dan Woodason

Dr Dan Woodason DBA, MSc, BA, FHEA

Senior Lecturer


Having had a broad, rewarding, and challenging 20 years in and around the world of events, I returned to education to study for my Masters in International Conferences & Event Management at Sheffield Hallam University (SHU) in 2009. I have spent the last 13+ years embedding myself in the academic realm of the Sheffield Business School (SBS) here at SHU, becoming Events Management course leader in 2015.



My path to Sheffield Hallam has been the fruition of a diverse and successful career in campaign/marketing/brand and 'pure' Event Management, which has included strategic, creative, stakeholder, communications, and PR roles & responsibilities.

I have a wealth of experience gained in different sectors, from a self-employed entrepreneur, via an internationally renowned events organisation, brand-licensing company, a national communications agency, and via a complex public sector organisation.

I am still actively involved in the North Yorkshire Deer Shed festival alongside my SBS day roles and recently completed my Doctorate relating to young consumers, values, marketing, and CSR.


Senior Lecturer

Teaching expertise

  • Core and specialist modules
  • Core module programme leader for level 4


  • Consumer values and CSR marketing communications

Industry Links

  • AEME - Association of Event Management Education


Department of Service Sector Management

Sheffield Business School

Events Management

Courses taught:

 - Events Management
 - Festivals & Entertainment Management

Modules taught:

 - Events Management
 - Festivals & Entertainment Management



Development of the esports provision (autumn 2022)



Other activities

External examiner; Cardiff Metropolitan University / New Buckinghamshire University


Postgraduate supervision

PG dissertations relating to event safety, event marketing, consumer behaviour, post-pandemic implications to the industry.


Cancel event

Are you sure you want to cancel your place on Saturday 12 November?