Doctor Dan Woodason FTHE, MSc, BA

Senior lecturer

Sheffield Business School

Summary

Having had a broad, rewarding, and challenging 20 years in and around the world of marketing, I returned to education to study for my Masters degree at Sheffield Hallam University (SHU) in 2009. I have spent the last 15+ years educating students and embedding myself in the academic realm of the Sheffield Business School (SBS) here at SHU, becoming course leader in 2015.

About

My path to Sheffield Hallam has been the fruition of a diverse and successful career in campaign/marketing/brand and event management, which has included strategic, creative, stakeholder, communications, and PR roles and responsibilities.

I have a wealth of experience gained in different sectors, from a self-employed entrepreneur to an internationally renowned promotions organisation, a brand-licensing company, a national communications agency, and a complex public sector organisation before joining Sheffield Hallam.

My passion is education, spending time and helping to develop students to be the best version of themselves.

I am still involved with external marketing agencies alongside my SBS day roles and completed my Doctorate relating to young consumers, values, marketing, and CSR.

Teaching

Sheffield Business School

College of Business, Technology and Engineering

Marketing

BSc Business Management and Marketing

MSc International Marketing

Leadership and Decision-Making for Sustainable Marketing - L7

Dissertation / Consultancy - L6 + L7

Experiential Marketing Events - L5

Foundations of Marketing - L4

Foundations of Business - L4

Research

Development of the esports provision (autumn 2022)

Publications

Presentations

Woodason, D. (2020). An exploration of millennial perceptions andvalue priority of CSR and CnSR. http://doi.org/10.7190/shu-thesis-00337

Other activities

External examiner

AEME conference host and presenter

Postgraduate supervision

Postgraduate dissertations relating to consumer behaviour, marketing to the 18-25-year-old demographic, consumer values, and critiques of audience segmentation.