Dan Woodason

Dr Dan Woodason DBA, MSc, BA, FHEA

Course Leader and Senior Lecturer


Having had a broad, rewarding, and challenging 20 years in and around the world of marketing, I returned to education to study for my Masters degree at Sheffield Hallam University (SHU) in 2009. I have spent the last 14+ years embedding myself in the academic realm of the Sheffield Business School (SBS) here at SHU, becoming course leader in 2015.



My path to Sheffield Hallam has been the fruition of a diverse and successful career in campaign/marketing/brand and event management, which has included strategic, creative, stakeholder, communications, and PR roles and responsibilities.

I have a wealth of experience gained in different sectors, from a self-employed entrepreneur to an internationally renowned promotions organisation, a brand-licensing company, a national communications agency, and a complex public sector organisation before joining Sheffield Hallam.

I am still involved with external marketing agencies alongside my SBS day roles and recently completed my Doctorate relating to young consumers, values, marketing, and CSR.



Department of Service Sector Management


BA Business and Marketing
MSc International Marketing


L7 Marketing Decision Making
L7 Global Brand Management
L7 Entrepreneurial Marketing and Innovation
L6 Corporate PR
L5 Managing the Experiential Marketing Campaign


Development of the esports provision (autumn 2022)



Other activities

External examiner: Cardiff Metropolitan University, New Buckinghamshire University, UA92 (Lancaster University)


Postgraduate supervision

PG dissertations relating to event safety, event marketing, consumer behaviour, post-pandemic implications to the industry.

Postgraduate supervision 

PG dissertations relating to consumer behaviour, marketing to the 18-25-year-old demographic, consumer values, and critiques of audience segmentation. 


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