About

My path to Sheffield Hallam has been the fruition of a diverse and successful career in campaign/marketing/brand and event management, which has included strategic, creative, stakeholder, communications, and PR roles and responsibilities.

I have a wealth of experience gained in different sectors, from a self-employed entrepreneur to an internationally renowned promotions organisation, a brand-licensing company, a national communications agency, and a complex public sector organisation before joining Sheffield Hallam.

I am still involved with external marketing agencies alongside my SBS day roles and recently completed my Doctorate relating to young consumers, values, marketing, and CSR.

 

Teaching

Department of Service Sector Management

Courses

BA Business and Marketing
MSc International Marketing

Modules
 
L7 Marketing Decision Making
L7 Global Brand Management
L7 Entrepreneurial Marketing and Innovation
L6 Corporate PR
L5 Managing the Experiential Marketing Campaign

Research

Development of the esports provision (autumn 2022)

 

Publications

Other activities

External examiner: Cardiff Metropolitan University, New Buckinghamshire University, UA92 (Lancaster University)

 

Postgraduate supervision

PG dissertations relating to event safety, event marketing, consumer behaviour, post-pandemic implications to the industry.

Postgraduate supervision 

PG dissertations relating to consumer behaviour, marketing to the 18-25-year-old demographic, consumer values, and critiques of audience segmentation.