Dr Dan Woodason DBA, MSc, BA, FHEA
Senior Lecturer
Summary
Having had a broad, rewarding, and challenging 20 years in and around the world of events, I returned to education to study for my Masters in International Conferences & Event Management at Sheffield Hallam University (SHU) in 2009. I have spent the last 13+ years embedding myself in the academic realm of the Sheffield Business School (SBS) here at SHU, becoming Events Management course leader in 2015.
About
My path to Sheffield Hallam has been the fruition of a diverse and successful career in campaign/marketing/brand and 'pure' Event Management, which has included strategic, creative, stakeholder, communications, and PR roles & responsibilities.
I have a wealth of experience gained in different sectors, from a self-employed entrepreneur, via an internationally renowned events organisation, brand-licensing company, a national communications agency, and via a complex public sector organisation.
I am still actively involved in the North Yorkshire Deer Shed festival alongside my SBS day roles and recently completed my Doctorate relating to young consumers, values, marketing, and CSR.
Senior Lecturer
Teaching expertise
- Core and specialist modules
- Core module programme leader for level 4
Research
- Consumer values and CSR marketing communications
Industry Links
- AEME - Association of Event Management Education
Teaching
Department of Service Sector Management
Sheffield Business School
Events Management
Courses taught:
- Events Management
- Festivals & Entertainment Management
Modules taught:
- Events Management
- Festivals & Entertainment Management
Research
Development of the esports provision (autumn 2022)
Publications
Presentations
Woodason, D. (2020). An exploration of millennial perceptions andvalue priority of CSR and CnSR. http://doi.org/10.7190/shu-thesis-00337
Other activities
External examiner; Cardiff Metropolitan University / New Buckinghamshire University
Postgraduate supervision
PG dissertations relating to event safety, event marketing, consumer behaviour, post-pandemic implications to the industry.