David Morrish

David A Morrish BA, MA, PGcert, FHEA

Senior Fashion Academic and Student Experience Lead for Art & Design


I'm David Morrish, passionate about the world of fashion design, craft and textiles. In my roles as a researcher, lecturer, and practitioner, my focus has always been on pedagogy, digital embroidery, storytelling and integrating CADCAM technologies to innovate. I'm deeply intrigued by the marriage of traditional craftsmanship and modern manufacturing methods. My goal? To help promote and advance embroidery,  showcasing its full potential and raising its appeal. I am twice winner of the title, Wilcom Digital Embroiderer of the year, a crafts council member and QEST scholar. My work has been featured on national tv, publications and exhibitions home and abroad, with a clientele that includes celebrity names and house hold brand names.


My work is centralised around quality. Quality is design and manufacture. For me, slow fashion, quality, limited editions and exclusivity helps shape my business model and creative mindset.

SHU Inspirational Teacher of the Year - 2019
SHU Outstanding Academic Adviser of the Year - 2021


Specialist areas of interest

Sustainability and fashion design
Tailoring and the fashion industry
Sustainable design strategies
Approaches to CADCAM fashion
The fashion design process
New directions for fashion design
New models of fashion design practice
Fashion as an interdisciplinary practice
User-centred fashion


Department of Art and Design

College of Social Sciences and Arts

Subject area: Fashion and Photography

Courses taught:
- Fashion Design
- Fashion Management and Communication
- Foundation and MA Design


Modules taught:
- Fashion Induction
- Fashion Fundamentals One: Formation
- Fashion Fundamentals Two: Concept & Realisation
- Exploration, Application & Realisation


New Technologies – Sustainable Digital Printing for Worsted Cloth – a New model for 21st Century

PLATE – Extending Product Life Cycle – Sustainable Tailoring and Emotional Connectivity

Sponsored by:
- Janome UK
- GS-UK Ltd
- Wilcom  


Journal articles

Morrish, D. (2017). Wedding suit tips: Here comes the groom. MenstyleFashion.com. http://www.menstylefashion.com/wedding-suit-tips-comes-groom/

Conference papers

Morrish, D. (2017). Sustainable Fashion Tailoring: An approach for creating aheightened emotional attachment to garment apparel atundergraduate level, through pedagogy, story telling, digitaltechnologies and traditional craftsmanship. In Bakker, C., & Mugge, R. (Eds.) PLATE: Product Lifetimes And The Environment : conference proceedings, (pp. 280-286). Amsterdam: IOS Press: http://doi.org/10.3233/978-1-61499-820-4-280


Morrish, D. (2016). A New Business Model: Sustainable Printed Tailoring for the C21st. Textile Centre of Excellence, Red Doles Lane, Huddersfield. http://tcbl.eu/tcbl2016new

Other activities

- External Examiner 
- Embroiderers' Guild Scholar
- QEST Scholar

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