David A Morrish BA, MA, PGcert, FHEA
Senior Fashion Academic and Student Experience Lead for Art & Design
- Department of Art and Design
- Art Design and Media Research Centre
- Culture and Creativity Research Institute
Summary
I'm David Morrish, passionate about the world of fashion design, craft and textiles. In my roles as a researcher, lecturer, and practitioner, my focus has always been on pedagogy, digital embroidery, storytelling and integrating CADCAM technologies to innovate. I'm deeply intrigued by the marriage of traditional craftsmanship and modern manufacturing methods. My goal? To help promote and advance embroidery, showcasing its full potential and raising its appeal. I am twice winner of the title, Wilcom Digital Embroiderer of the year, a crafts council member and QEST scholar. My work has been featured on national tv, publications and exhibitions home and abroad, with a clientele that includes celebrity names and house hold brand names.
About
My work is centralised around quality. Quality is design and manufacture. For me, slow fashion, quality, limited editions and exclusivity helps shape my business model and creative mindset.
Awarded:
SHU Inspirational Teacher of the Year - 2019
SHU Outstanding Academic Adviser of the Year - 2021
Specialist areas of interest
Sustainability and fashion design
Tailoring and the fashion industry
Sustainable design strategies
Approaches to CADCAM fashion
The fashion design process
New directions for fashion design
New models of fashion design practice
Fashion as an interdisciplinary practice
User-centred fashion
Fashion
Teaching
College of Social Sciences and Arts
Subject area: Fashion and Photography
Courses taught:
- Fashion Design
- Fashion Management and Communication
- Foundation and MA Design
Modules taught:
- Fashion Induction
- Fashion Fundamentals One: Formation
- Fashion Fundamentals Two: Concept & Realisation
- Exploration, Application & Realisation
Research
- Art and Design Research Centre
- Culture and Creativity Research Institute
New Technologies – Sustainable Digital Printing for Worsted Cloth – a New model for 21st Century
PLATE – Extending Product Life Cycle – Sustainable Tailoring and Emotional Connectivity
Sponsored by:
- Janome UK
- GS-UK Ltd
- Wilcom
Publications
Journal articles
Morrish, D. (2017). Wedding suit tips: Here comes the groom. MenstyleFashion.com. http://www.menstylefashion.com/wedding-suit-tips-comes-groom/
Conference papers
Morrish, D. (2017). Sustainable Fashion Tailoring: An approach for creating aheightened emotional attachment to garment apparel atundergraduate level, through pedagogy, story telling, digitaltechnologies and traditional craftsmanship. In Bakker, C., & Mugge, R. (Eds.) PLATE: Product Lifetimes And The Environment : conference proceedings, (pp. 280-286). Amsterdam: IOS Press: http://doi.org/10.3233/978-1-61499-820-4-280
Books
Morrish, D. (2025). Digital Embroidery Painting with Threads. Ramsbury, Wiltshire: The Crowood Press. https://www.crowood.com/collections/new-releases/products/digital-embroidery-by-david-morrish
Exhibitions
Morrish, D. (2016). A New Business Model: Sustainable Printed Tailoring for the C21st. Textile Centre of Excellence, Red Doles Lane, Huddersfield. http://tcbl.eu/tcbl2016new
Morrish, D. (2023). Kingfly: In My Safe Space with David Morrish. [Digital embroidery outputs and bodies of creative development work]. Sunbury Embroidery Gallery.
Morrish, D. (2025). The Broderers’ Exhibition: The Art of Embroidery. [Digital Embroidery]. Bankside Gallery, London.
Morrish, D. (2025). The Broderers’ Exhibition: The Art of Embroidery. [Digital Embroidery]. Bankside Gallery, London.
Other activities
- External Examiner
- Embroiderers' Guild Scholar
- QEST Scholar