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David Morrish

David A Morrish FHEA

Senior Lecturer in Fashion Design


David Morrish is a fashion design researcher, lecturer and consultant, whose work is centred around pedagogy, tailoring and CADCAM technologies. His work explores traditional craftsmanship skills and modern methods of manufacture with an aim to create a more contemporary and innovative approach to fashion tailoring, disseminated within a HE curriculum structure. David is currently a fellow of the Higher Education Academy.


David’s work is underpinned with a sustainable philosophy, addressing ethical and environmental issues in an attempt to shape more socially aware and responsible creatives.

He is an advisor for Dugdale Bros & Co, Huddersfield and the non-government organisation IoU (Intellectuals Unite), set up and led by Dame Vivienne Westwood.

Specialist areas of interest

Sustainability and fashion design
Tailoring and the fashion industry
Sustainable design strategies
Approaches to CADCAM fashion
The fashion design process
New directions for fashion design
New models of fashion design practice
Fashion as an interdisciplinary practice
User-centred fashion


Subject areas

Fashion, Fashion Management and Communication, Jewellery and Metalwork


Ba (Hons) Fashion Design


Fashion Visual Communication
Exploration, Application and Realisation


New Technologies – Sustainable Digital Printing for Worsted Cloth – a New model for 21st Century

PLATE – Extending Product Life Cycle – Sustainable Tailoring and Emotional Connectivity


Journal articles

Morrish, D. (2017). Wedding suit tips: Here comes the groom.

Conference papers

Morrish, D. (2017). Sustainable Fashion Tailoring: An approach for creating aheightened emotional attachment to garment apparel atundergraduate level, through pedagogy, story telling, digitaltechnologies and traditional craftsmanship. In Bakker, C., & Mugge, R. (Eds.) PLATE: Product Lifetimes And The Environment : conference proceedings, (pp. 280-286). Amsterdam: IOS Press:


Morrish, D. (2016). A New Business Model: Sustainable Printed Tailoring for the C21st. Textile Centre of Excellence, Red Doles Lane, Huddersfield.

Other activities

External Examiner – Nottingham College (Formally New College Nottingham) Fda Fashion (Accredited by Nottingham Trent University) – 2014 – 2018

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