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  4. Elizabeth Dempsey

Elizabeth Dempsey

Senior Lecturer

Summary

I am currently a Senior Lecturer in Marketing based in Sheffield Business School. Before coming to SHU I worked in a range of marketing roles in industry for around 10 years before becoming a full time lecturer in 2009. I am Course Leader for BA (Hons) Business and Marketing and teach across a range of modules in the area of Marketing. My research interests are consumer psychology and brands with a particular focus on teenagers and children. I am currently studying for a PhD in Business and Management.

 

  • About

    Qualifications

    • 2011: MA Marketing Management, University of Derby
    • 2003: Chartered Institute of Marketing Postgraduate Diploma, Other
    • 1999: BA Marketing, University of Lincoln
    • 2013: Doctor of Philosophy, Marketing, Sheffield Hallam University, United Kingdom

    Senior Lecturer

    Teaching expertise

    • Global Brand Management

    Research

    • Strategy and Marketing

    Industry Links

    • Committe Member

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2016 to present: Brand and reputation management, Sheffield Hallam University, United Kingdom

    2016 to present: Individual customer psychology, Sheffield Hallam University, United Kingdom

    2015 to present: Strategic approaches to marketing, Sheffield Hallam University, United Kingdom

    2015 to present: Global brand management, Sheffield Hallam University, United Kingdom

    2012 to present: Career management and professional development, Sheffield Hallam University, United Kingdom

  • Publications

    Conference Paper: Dempsey, E. Robson, J. (2014), 'Me and My Money: understanding the role of money in teenage girls' development of their self-concept and identity'. Paper presented at Academy of Marketing

  • Other activities

    Award

    • 2016: University Inspirational Teacher Award, Sheffield Hallam University, United Kingdom

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