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  4. Elizabeth Dempsey

Elizabeth Dempsey

Senior Lecturer


Summary

I am currently a Senior Lecturer in Marketing based in Sheffield Business School. Before coming to SHU I worked in a range of marketing roles in industry for around 10 years before becoming a full time lecturer in 2009. I am Course Leader for BA (Hons) Business and Marketing and teach across a range of modules in the area of Marketing. My research interests are consumer psychology and brands with a particular focus on teenagers and children. I am currently studying for a PhD in Business and Management.

 

About

Qualifications

  • 2011: MA Marketing Management, University of Derby
  • 2003: Chartered Institute of Marketing Postgraduate Diploma, Other
  • 1999: BA Marketing, University of Lincoln
  • 2013: Doctor of Philosophy, Marketing, Sheffield Hallam University, United Kingdom

Senior Lecturer

Teaching expertise

  • Global Brand Management

Research

  • Strategy and Marketing

Industry Links

  • Committe Member

Teaching

Department of Management

Sheffield Business School

Marketing

2016 to present: Brand and reputation management, Sheffield Hallam University, United Kingdom

2016 to present: Individual customer psychology, Sheffield Hallam University, United Kingdom

2015 to present: Strategic approaches to marketing, Sheffield Hallam University, United Kingdom

2015 to present: Global brand management, Sheffield Hallam University, United Kingdom

2012 to present: Career management and professional development, Sheffield Hallam University, United Kingdom

Publications

Book chapters

Dempsey, E., Dekel, O., & Moorlock, E. (2017). Youth Subcultural Theory: Making Space for a New Perspective. In Gbadamosi, A. (Ed.) Young consumer behaviour. (1). London: Routledge

Presentations

Dempsey, E. (2014). Me and My Money: understanding the role of money in teenage girls' development of their self-concept and identity.

Other activities

Award

  • 2016: University Inspirational Teacher Award, Sheffield Hallam University, United Kingdom

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