Elizabeth Dempsey

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Elizabeth Dempsey

Senior Lecturer


I am currently a Senior Lecturer in Marketing based in Sheffield Business School. Before coming to SHU I worked in a range of marketing roles in industry for around 10 years before becoming a full time lecturer in 2009. I am Course Leader for BA (Hons) Business and Marketing and teach across a range of modules in the area of Marketing. My research interests are consumer psychology and brands with a particular focus on teenagers and children. I am currently studying for a PhD in Business and Management.




  • 2011: MA Marketing Management, University of Derby
  • 2003: Chartered Institute of Marketing Postgraduate Diploma, Other
  • 1999: BA Marketing, University of Lincoln
  • 2013: Doctor of Philosophy, Marketing, Sheffield Hallam University, United Kingdom

Senior Lecturer

Teaching expertise

  • Global Brand Management


  • Strategy and Marketing

Industry Links

  • Committe Member


Department of Management

Sheffield Business School


2016 to present: Brand and reputation management, Sheffield Hallam University, United Kingdom

2016 to present: Individual customer psychology, Sheffield Hallam University, United Kingdom

2015 to present: Strategic approaches to marketing, Sheffield Hallam University, United Kingdom

2015 to present: Global brand management, Sheffield Hallam University, United Kingdom

2012 to present: Career management and professional development, Sheffield Hallam University, United Kingdom


Conference papers

Moorlock, E., & Dempsey, E. (2024). Connecting through content: Teenagers' temporal tribes. In 12th EIASM workshop on interpretive consumer research, Malaga, Spain, 18 April 2024 - 19 April 2024. Malaga, Spain: EIASM: https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1701

Moorlock, E., & Dempsey, E. (2023). Exploring Teenagers’ Use of TikTok: An Emerging Multi-Faceted Method. In Kerrigan, F. (Ed.) Academy of Marketing, University of Birmingham, 3 July 2023 - 6 July 2023 (pp. 258-259). Academy of Marketing: https://academyofmarketing.org/am2023-conference/

Book chapters

Dempsey, E., Dekel, O., & Moorlock, E. (2017). Youth Subcultural Theory: Making Space for a New Perspective. In Gbadamosi, A. (Ed.) Young consumer behaviour. (1). London: Routledge


Dempsey, E., & Jones, S. (2022). We could be heroes, Brand Self-Talk and Wearing Branded Costumes. Presented at: Interpretive Consumer Research Conference, University of Liverpool

Dempsey, E. (2014). Me and My Money: understanding the role of money in teenage girls' development of their self-concept and identity.

Other activities


  • 2016: University Inspirational Teacher Award, Sheffield Hallam University, United Kingdom

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