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Felicity Mendoza

Lecturer


Teaching

Department of Management

Sheffield Business School

 

Publications

Conference papers

Mendoza, F., & Gorst, J. (2012). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. In Howlett, R.J., Gabrys, B., Musial-Gabrys, K., & Roach, J. (Eds.) Fourth International Conference on Innovation through Knowledge Transfer, InnovationKT-2012. Springer

Book chapters

Mendoza, F., Coule, T.M., & Johnston, A. (2021). Entrepreneurship education and entrepreneurial identity: Beyond stereotypes. In Contemporary Issues in Entrepreneurship Research. (pp. 237-252). http://doi.org/10.1108/S2040-724620210000011015

Doole, I., & Mendoza, F. (2010). Cross Cultural marketing Strategies: For SMEs. In Nwankwo, S., & Gbadamosi, T. (Eds.) Entrepreneurship Marketing: Principles and Practice of SME Marketing. (pp. 285-308). Abingdon: Routledge

Presentations

Mendoza, F., & Gorst, J. (2013). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. http://doi.org/10.1007/978-3-642-34219-6_9

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