Felicity Mendoza
Lecturer
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Teaching
Department of Management
Sheffield Business School
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Publications
Conference papers
Mendoza, F., & Gorst, J. (2012). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. In Howlett, R.J., Gabrys, B., Musial-Gabrys, K., & Roach, J. (Eds.) Fourth International Conference on Innovation through Knowledge Transfer, InnovationKT-2012. Springer
Book chapters
Doole, I., & Mendoza, F. (2010). Cross Cultural marketing Strategies: For SMEs. In Nwankwo, S., & Gbadamosi, T. (Eds.) Entrepreneurship Marketing: Principles and Practice of SME Marketing. (pp. 285-308). Abingdon: Routledge
Presentations
Mendoza, F., & Gorst, J. (2013). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. http://doi.org/10.1007/978-3-642-34219-6_9