Publications
Conference papers
Mendoza, F., & Gorst, J. (2012). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. In Howlett, R.J., Gabrys, B., Musial-Gabrys, K., & Roach, J. (Eds.) Fourth International Conference on Innovation through Knowledge Transfer, InnovationKT-2012. Springer
Mendoza, F., & Johnston, A. (2023). Entrepreneurship as an identity project: the role of personal identities. In ISBE 2023, Aston University, UK, 8 November 2023 - 10 November 2023.
Book chapters
Mendoza, F., Coule, T., & Johnston, A. (2021). Entrepreneurship education and entrepreneurial identity: Beyond stereotypes. In Jones, P., Apostolophous, N., Kakouris, A., Moon, C., Ratten, V., & Walmsley, A. (Eds.) Universities and Entrepreneurship: Meeting the Educational and Social Challenges. (pp. 237-252). Bingley: Emerald Publishing Limited: http://doi.org/10.1108/S2040-724620210000011015
Doole, I., & Mendoza, F. (2010). Cross Cultural marketing Strategies: For SMEs. In Nwankwo, S., & Gbadamosi, T. (Eds.) Entrepreneurship Marketing: Principles and Practice of SME Marketing. (pp. 285-308). Abingdon: Routledge
Presentations
Mendoza, F., & Gorst, J. (2013). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. http://doi.org/10.1007/978-3-642-34219-6_9