Dr Felicity Mendoza DBA, MA PGCLTHE, FHEA, BA (Hons)
Senior Lecturer
Summary
I am currently the course leader for BA (Hons) Business. In this role, I am responsible for overseeing the smooth running of the course which includes liaising with module leaders, seminar tutors, students and alumni.
About
I joined Sheffield Business School as a Research Associate in 2009, where I was responsible for managing a commercial student consultancy unit within a research centre. Whilst undertaking a Doctorate in Business Administration, I took up a teaching role in Sheffield Business School, becoming a lecturer in 2015. I have held a variety of roles within the Business School including post graduate and undergraduate course leader, Academic Adviser and Work Experience Mentor.
Teaching
Sheffield Business School
Courses taught:
Global MBA
BA (Honours) Business
BA (Honours) Business Management
BA (Honours) Business Management and Enterprise
BA (Honours) Professional Practice in Management (degree apprenticeship)
Modules taught:
The Business Management Professional
Designing the Enterprise
Enterprise & Entrepreneurship
Leadership, Strategy, Innovation & Change
Research Approaches & Designs
Research
Current research projects:
Research interests include underrepresented student entrepreneurs, women's entrepreneurship, nascent entrepreneurship, micro-enterprises, enterprise education and sustainability.
Publications
Conference papers
Mendoza, F., & Gorst, J. (2012). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. In Howlett, R.J., Gabrys, B., Musial-Gabrys, K., & Roach, J. (Eds.) Fourth International Conference on Innovation through Knowledge Transfer, InnovationKT-2012. Springer
Mendoza, F., & Johnston, A. (2023). Entrepreneurship as an identity project: the role of personal identities. In ISBE 2023, Aston University, UK, 8 November 2023 - 10 November 2023.
Mendoza, F. (2020). Challenging the narrow conceptualisation of the entrepreneurial actor through Interpretative Phenomenological Analysis. In Gender Work & Organisations 2020, 24 June 2020 - 26 June 2020.
Book chapters
Mendoza, F., Coule, T., & Johnston, A. (2021). Entrepreneurship education and entrepreneurial identity: Beyond stereotypes. In Jones, P., Apostolophous, N., Kakouris, A., Moon, C., Ratten, V., & Walmsley, A. (Eds.) Universities and Entrepreneurship: Meeting the Educational and Social Challenges. (pp. 237-252). Bingley: Emerald Publishing Limited: http://doi.org/10.1108/S2040-724620210000011015
Doole, I., & Mendoza, F. (2010). Cross Cultural marketing Strategies: For SMEs. In Nwankwo, S., & Gbadamosi, T. (Eds.) Entrepreneurship Marketing: Principles and Practice of SME Marketing. (pp. 285-308). Abingdon: Routledge
Theses / Dissertations
Ketheswaran, B. (2025). Entrepreneurial Ecosystem in Northern Sri Lanka's War-Torn Region: A Gendered Perspective. (Doctoral thesis). Supervised by Kolade, S., & Mendoza, F. http://doi.org/10.7190/shu-thesis-00690
Presentations
Mendoza, F. (2021). Becoming an entrepreneur: entrepreneurial identity formation in nascent entrepreneurs through the enactment of the entrepreneurial role. Presented at: ISBE ECR Symposium
Mendoza, F., & Gorst, J. (2013). The Alchemy Exchange - Turning Student Consultancy Opportunities into a Good Student Experience. http://doi.org/10.1007/978-3-642-34219-6_9
Postgraduate supervision
Postgraduate supervision:
Current PhD supervisions include research projects on women's entrepreneurship in Sri Lanka, refugee resettlement in UK & resilience of healthcare workers in Gaza.