Dr Gill Pomfret PhD, PgDip, PGCFHE, BSc (Hons)

Gill has extensive experience in teaching, course design, developing new modules, and leading tourism-related courses at UK universities since the 1990s. She currently teaches on a range of tourism and management modules at undergraduate and postgraduate levels. She also supervises and examines PhD and DBA (professional doctorate) students in areas relating to her research expertise. Gill's research interests and publications focus on consumer behaviour in tourism, particularly applied to adventure tourism contexts.

Specific adventure themes include participation motives and benefits, constraint negotiation, experiential journeys, self-efficacy, and gender. She has written a number of peer-reviewed, published journal articles and book chapters, on mountaineering tourism and its tourists. She also co-authored one of the first text books on adventure tourism (Adventure Tourism: The New Frontier, 2003). Her most recent publications explore family adventure tourism participation. She has published journal articles which conceptualise families’ shared adventure experiences as well as reporting on empirical findings relative to family well-being.

Gill continues to investigate these tourists and her current focus is on the subjective well-being benefits of adventure holidays for family members. In addition, she carries out research on senior tourists, particularly applied to heritage tourism settings. Gill is a committee member of the Adventure Tourism Research Association (ATRA) and the Outdoor Recreation Research Group (ORRG). She also does consultancy work with Sheffield City Council on developing The Outdoor City brand.

Senior Lecturer

Department of Service Sector Management

Sheffield Business School

Tourism

MSc International Tourism Management
MSc International Hospitality and Tourism Management
BSc (Hons) International Tourism Management
BSc (Hons) Tourism and Hospitality Business Management

Current modules:
Level 4: Consumer Behaviour in Aviation, Consumer Behaviour in Tourism
Level 5: Managing Visitor Attractions; Introduction to Adventure Tourism
Level 6: Tourism Consultancy Experience
Project Level 7: Visitor Attractions Management
Work Related Learning; Dissertation.

Key Publications

Pomfret, G., & Doran, A. (2015). Gender and mountaineering tourism. In Musa, G., Thompson-Carr, A., & Higham, J. (Eds.) Mountaineering Tourism. (pp. 138-155). Routledge: http://doi.org/10.4324/9781315769202

Pomfret, G., & Bramwell, B. (2014). The characteristics and motivationaldecisions of outdoor adventure tourists: a review and analysis. Current Issues in Tourism, 19 (14), 1447-1478. http://doi.org/10.1080/13683500.2014.925430

Pomfret, G. (2012). Personal emotional journeys associated with adventure activities on personal emotional journeys associated with adventure activities on packaged mountaineering holidays. Tourism Management Perspectives, 4, 145-154. http://doi.org/10.1016/j.tmp.2012.08.003

Pomfret, G. (2009). Package mountaineer tourists holidaying in the French Alps: an evaluation of key influences encouraging their participation.

Swarbrooke, J., Beard, C., Leckie, S., & Pomfret, G. (2003). Adventure tourism : the new frontier. Oxford: Butterworth-Heinemann. http://www.elsevierdirect.com/product.jsp?isbn=9780750651868&ref=CWS1

Journal articles

Pomfret, G., & Varley, P. (2019). Families at leisure outdoors: well-being through adventure. Leisure studies. http://doi.org/10.1080/02614367.2019.1600574

Doran, A., & Pomfret, G. (2019). Exploring efficacy in personal constraint negotiation: an ethnography of mountaineering tourists. Tourist studies. http://doi.org/10.1177/1468797619837965

Pomfret, G. (2018). Conceptualising family adventure tourist motives, experiences and benefits. Journal of Outdoor Recreation and Tourism.

Pomfret, G. (2011). Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation. Tourism Management, 32 (3), 501-510. http://doi.org/10.1016/j.tourman.2010.04.001

Harlow, S., & Pomfret, G. (2007). Evolving environmental tourism experiences in Zambia. Journal of ecotourism, 6 (3), 184. http://doi.org/10.2167/joe182.0

Bramwell, B., & Pomfret, G.C. (2007). Planning for lake and lake shore tourism: complexity, coordination and adaptation. Anatolia, 18 (1), 43-66.

Pomfret, G. (2006). Mountaineering adventure tourists: a conceptual framework for research. Tourism management, 27 (1), 113-123. http://doi.org/10.1016/j.tourman.2004.08.003

Books

Palmer, N., & Pomfret, G. (2004). Barcelona and Catalonia: A fieldwork guide. Sheffield Hallam University.

Reports

Gregory, M., Pomfret, G., & Doran, A. (2020). The Outdoor City Adventure Breaks - Evaluation Report.

Theses / Dissertations

Doran, A. (2019). Women's mountaineering tourism experiences: The constraint negotiation process and benefits of participation. (Doctoral thesis). Supervised by Pomfret, G. http://doi.org/10.7190/shu-thesis-00203

Pomfret, G. (2016). An exploration of adventure tourism participation and consumption. (Doctoral thesis). Supervised by Palmer, N.

Benur, A.M. (2013). Product diversification, product relationships, and the ecomic resilience of Libyan tourist destinations. (Doctoral thesis). Supervised by Bramwell, B., Pomfret, G., & Wang, Y.

Presentations

Pomfret, G. (2020). Families, outdoor adventure activities and wellbeing. Presented at: Family fun: Making active travel inclusive for families, Webinar

Pomfret, G. (2020). Family adventure tourism and wellbeing. Presented at: Explorers Connect: Adventure Mind Conference, YHA London Lee Valley

Pomfret, G. (2020). The shifting focus of adventure tourism: academic & industry perspectives. Presented at: Celebrating 30 years of outdoor programmes event, Solent University, Southampton

Pomfret, G. (2019). Families at leisure outdoors: well-being through adventure. Presented at: International Adventure Conference, Dumfries, Scotland

Pomfret, G. (2019). Family adventure holidays: towards hedonic and eudaimonic wellbeing. Presented at: Tourism Naturally Conference, Buxton, England

Pomfret, G. (2019). Sheffield: The Outdoor City. Presented at: Nature Tourism and Sustainability Conference (Jornadas sobre Turismo de Naturaleza y Sostenibilidad), Tolosa, Spain

Pomfret, G. (2018). An exploration of family adventure tourist motives, experiences and benefits. Presented at: 6th International Adventure Conference, Segovia, Spain

Pomfret, G. (2017). A conceptual framework for family adventure tourists. Presented at: INVTUR, Aveiro, Portugal

Pomfret, G. (2014). Active families and adventure tourism. Presented at: International Adventure Conference, Sogndal, Norway

Pomfret, G., & Doran, A. (2014). The role of gender in mountaineering tourism. Presented at: Adventure Tourism Research Association Seminar, Sheffield Hallam University

Pomfret, G. (2013). Outdoor adventure tourists: characteristics, motives and motivational influences.

Pomfret, G. (2012). Personal emotional journeys and packaged mountaineering holidays. Presented at: International Adventure Conference, Fort William, Scotland

Externam examiner for undergraduate tourism courses at Aberystwyth University

PhD supervision: An investigation of how socio-economic and psychological inequalities collectively influence health-related inequalities.

DBA supervision: An investigation of how the tourism cluster concept in Oman influences the relationships between tourism stakeholders to achieve competitiveness.

PhD: Women's mountaineering tourism experiences: The constraint negotiation process and benefits of participation

PhD: Product diversification, product relationships and the economic resilience of Libyan tourist destinations