I am currently a Senior Lecturer in Tourism.
Gill has extensive experience in teaching, course design, developing new modules, and leading tourism-related courses at UK universities since the 1990s. She currently teaches on a range of tourism and management modules at undergraduate and postgraduate levels. She also supervises and examines PhD and DBA (professional doctorate) students in areas relating to her research expertise. Gill's research interests and publications focus on consumer behaviour in tourism, particularly applied to adventure tourism contexts.
Specific adventure themes include participation motives and benefits, constraint negotiation, experiential journeys, self-efficacy, and gender. She has written a number of peer-reviewed, published journal articles and book chapters, on mountaineering tourism and its tourists. She also co-authored one of the first text books on adventure tourism (Adventure Tourism: The New Frontier, 2003). Her most recent publications explore family adventure tourism participation. She has published journal articles which conceptualise families’ shared adventure experiences as well as reporting on empirical findings relative to family well-being.
Gill continues to investigate these tourists and her current focus is on the subjective well-being benefits of adventure holidays for family members. In addition, she carries out research on senior tourists, particularly applied to heritage tourism settings. Gill is a committee member of the Adventure Tourism Research Association (ATRA) and the Outdoor Recreation Research Group (ORRG). She also does consultancy work with Sheffield City Council on developing The Outdoor City brand.
Department of Service Sector Management
Sheffield Business School
MSc International Tourism Management
MSc International Hospitality and Tourism Management
BSc (Hons) International Tourism Management
BSc (Hons) Tourism and Hospitality Business Management
Level 4: Consumer Behaviour in Aviation, Consumer Behaviour in Tourism
Level 5: Managing Visitor Attractions; Introduction to Adventure Tourism
Level 6: Tourism Consultancy Experience
Project Level 7: Visitor Attractions Management
Work Related Learning; Dissertation.
Pomfret, G., & Bramwell, B. (2016). The characteristics and motivationaldecisions of outdoor adventure tourists: a review and analysis. Current Issues in Tourism, 19 (14), 1447-1478. http://doi.org/10.1080/13683500.2014.925430
Pomfret, G., & Doran, A. (2015). Gender and mountaineering tourism. In Musa, G., Thompson-Carr, A., & Higham, J. (Eds.) Mountaineering Tourism. (pp. 138-155). Routledge: http://doi.org/10.4324/9781315769202
Pomfret, G. (2012). Personal emotional journeys associated with adventure activities on personal emotional journeys associated with adventure activities on packaged mountaineering holidays. http://doi.org/10.1016/j.tmp.2012.08.003
Pomfret, G. (2009). Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation.
Swarbrooke, J., Beard, C., Leckie, S., & Pomfret, G. (2003). Adventure tourism : the new frontier. Oxford: Butterworth-Heinemann. http://www.elsevierdirect.com/product.jsp?isbn=9780750651868&ref=CWS1
Pomfret, G., & Varley, P. (2019). Families at leisure outdoors: well-being through adventure. Leisure studies. http://doi.org/10.1080/02614367.2019.1600574
Doran, A., & Pomfret, G. (2019). Exploring efficacy in personal constraint negotiation: an ethnography of mountaineering tourists. Tourist studies. http://doi.org/10.1177/1468797619837965
Pomfret, G. (2018). Conceptualising family adventure tourist motives, experiences and benefits. Journal of Outdoor Recreation and Tourism.
Pomfret, G. (2012). Personal Emotional Journeys Associated with Adventure Activities on Packaged Mountaineering Holidays. Tourism Management, 4, 145-154.
Pomfret, G. (2011). Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation. Tourism Management, 32 (3), 501-510. http://doi.org/10.1016/j.tourman.2010.04.001
Harlow, S., & Pomfret, G. (2007). Evolving environmental tourism experiences in Zambia. Journal of ecotourism, 6 (3), 184. http://doi.org/10.2167/joe182.0
Bramwell, B., & Pomfret, G.C. (2007). Planning for lake and lake shore tourism: complexity, coordination and adaptation. Anatolia, 18 (1), 43-66.
Pomfret, G. (2006). Mountaineering adventure tourists: a conceptual framework for research. Tourism management, 27 (1), 113-123. http://doi.org/10.1016/j.tourman.2004.08.003
Palmer, N., & Pomfret, G. (2004). Barcelona and Catalonia: A fieldwork guide. Sheffield Hallam University.
Pomfret, G. (2003). Adventure tourism: the new frontier. (1). Oxford
Theses / Dissertations
Doran, A. (2019). Women's mountaineering tourism experiences: The constraint negotiation process and benefits of participation. (Doctoral thesis). Supervised by Pomfret, G. http://doi.org/10.7190/shu-thesis-00203
Pomfret, G. (2016). An exploration of adventure tourism participation and consumption. (Doctoral thesis). Supervised by Palmer, N.
Benur, A.M. (2013). Product diversification, product relationships, and the ecomic resilience of Libyan tourist destinations. (Doctoral thesis). Supervised by Bramwell, B., Pomfret, G., & Wang, Y.
Pomfret, G. (2019). Conceptualising family adventure tourist motives, experiences and benefits. http://doi.org/10.1016/j.jort.2018.10.004
Pomfret, G. (2014). Family adventure tourists: An evaluation of motives, experiences and Benefits.
Pomfret, G. (2013). Outdoor adventure tourists: Characteristics, motives and motivational influences.
Externam examiner for undergraduate tourism courses at Aberystwyth University
PhD supervision: An investigation of how socio-economic and psychological inequalities collectively influence health-related inequalities.
DBA supervision: An investigation of how the tourism cluster concept in Oman influences the relationships between tourism stakeholders to achieve competitiveness.
PhD: Women's mountaineering tourism experiences: The constraint negotiation process and benefits of participation
PhD: Product diversification, product relationships and the economic resilience of Libyan tourist destinations