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Gill Pomfret

Dr Gill Pomfret PhD, PgDip, PGCFHE, BSc (Hons)

Senior Lecturer in Tourism


I am currently a Senior Lecturer in Tourism.

  • About

    Gill has extensive experience in teaching, course design, developing new modules, and leading tourism-related courses at UK universities since the 1990s. She currently teaches on a range of tourism and management modules at undergraduate and postgraduate levels. She also supervises and examines PhD and DBA (professional doctorate) students in areas relating to her research expertise. Gill's research interests and publications focus on consumer behaviour in tourism, particularly applied to adventure tourism contexts.

    Specific adventure themes include participation motives and benefits, constraint negotiation, experiential journeys, self-efficacy, and gender. She has written a number of peer-reviewed, published journal articles and book chapters, on mountaineering tourism and its tourists. She also co-authored one of the first text books on adventure tourism (Adventure Tourism: The New Frontier, 2003). Her most recent publications explore family adventure tourism participation. She has published journal articles which conceptualise families’ shared adventure experiences as well as reporting on empirical findings relative to family well-being.

    Gill continues to investigate these tourists and her current focus is on the subjective well-being benefits of adventure holidays for family members. In addition, she carries out research on senior tourists, particularly applied to heritage tourism settings. Gill is a committee member of the Adventure Tourism Research Association (ATRA) and the Outdoor Recreation Research Group (ORRG). She also does consultancy work with Sheffield City Council on developing The Outdoor City brand.

    Senior Lecturer

  • Teaching


    Sheffield Business School


    MSc International Tourism Management
    MSc International Hospitality and Tourism Management
    BSc (Hons) International Tourism Management
    BSc (Hons) Tourism and Hospitality Business Management

    Current modules:
    Level 4: Consumer Behaviour in Aviation, Consumer Behaviour in Tourism
    Level 5: Managing Visitor Attractions; Introduction to Adventure Tourism
    Level 6: Tourism Consultancy Experience
    Project Level 7: Visitor Attractions Management
    Work Related Learning; Dissertation.

  • Publications

    A list of publications is available from the institutional repository, SHURA

    Book: PALMER (FOSTER), N. POMFRET, G. SMITH, A. WHALLEY, P. (2004), Barcelona and Catalonia: A fieldwork guide, Sheffield Hallam University

    Conference Paper: POMFRET, G. (2017), 'Conceptualising family adventure tourist motivations, experiences and benefits'. Paper presented at Invtur Conference

    Conference Paper: Pomfret, G. (2014), 'Family adventure tourists: An evaluation of motives, experiences and Benefits'. Paper presented at Adventure Conference - 'Adventures in 'Empty Lands' - The Difference and Value of Wild Places', Sogndal, Norway

    Conference Paper: Pomfret, G. (2013), 'Outdoor adventure tourists: Characteristics, motives and motivational influences'. Paper presented at Adventure Tourism Conference, University of the Highlands and Islands, Scotland

    Conference Paper: Pomfret, G. (2012), 'Personal emotional journeys associated with adventure activities on packaged mountaineering holidays'. Paper presented at Adventure Conference - 'Meanings, Markets and Magic', University of the Highlands and Islands, Scotland

    Conference Paper: POMFRET, G. (2009), 'Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation'. Paper presented at 18th Nordic Symposium in Tourism and Hospitality Research, Esbjerg, Denmark

    Conference Speaker: POMFRET, G. (2018), 'An exploration of family adventure tourist motives, experiences and benefits', in 6th International Adventure Conference - Climates of Change: Rethinking the Outdoor Experience, International Adventure Conference

  • Other activities

    Externam examiner for undergraduate tourism courses at Aberystwyth University

  • Postgraduate supervision

    PhD supervision: An investigation of how socio-economic and psychological inequalities collectively influence health-related inequalities.

    DBA supervision: An investigation of how the tourism cluster concept in Oman influences the relationships between tourism stakeholders to achieve competitiveness.

    PhD: Women's mountaineering tourism experiences: The constraint negotiation process and benefits of participation

    PhD: Product diversification, product relationships and the economic resilience of Libyan tourist destinations

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