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Gill Pomfret

Dr Gill Pomfret

Senior Lecturer


Gill is currently Course Leader and Collaborative Course Leader for the Doctorate of Business Administration (DBA) for Sheffield Business School. She also worked in course leadership at postgraduate and undergraduate levels for several years. Her academic background lies in Tourism Studies and she has researched and taught at UK universities since the 1990s. Gill has extensive experience in teaching at both undergraduate and postgraduate levels on tourism-specific and management related modules. She supervises and examines PhD students in areas relating to her research interests and particularly in adventure tourism. She also runs group supervision sessions with the DBA students and delivers sessions about her research. Gill's research focuses primarily on psychological aspects of adventure tourists, specifically motivations encouraging participation, experiences encountered during adventure and benefits gained. Her PhD focused on adventure tourism participation and consumption. Her initial interest in adventure tourism stemmed from co-authoring one of the first text books on adventure tourism in 2003 (Adventure Tourism: The New Frontier). Since then, Gill has written a number of published research papers on adventure tourists, particularly mountaineer tourists, based on fieldwork research carried out in the French Alps. She  has also co-authored a text book chapter on gender and mountaineering tourism. Currently, she is investigating family groups of adventure tourists and their adventure holiday participation and consumption patterns. Gill is a member of the Adventure Tourism Research Association (ATRA) and the Outdoor Recreation Research Group (ORRG).  She co-organised the ATRA 2015 International Adventure Conference at Sheffield Hallam University.

  • About


    • 2017: Doctor of Philosophy, Sheffield Hallam University, United Kingdom
    • 1997: Post Graduate Certificate in Education, University of Bolton, United Kingdom
    • 1993: PGDip Tourism Management, Manchester Metropolitan University
    • 1988: Bachelor of Science, Psychology, University of Plymouth, United Kingdom

    UG External Examiner


    • 2016 to 2019: External examiner for the BSc (Hons) Tourism Management and BSc (Hons) Adventure Tourism Management courses, Aberystwyth University

    Senior Lecturer

  • Teaching

    Sheffield Business School


    2017 to present: Consumer Behaviour in Tourism, Sheffield Hallam University, United Kingdom

    2017 to present: International Adventure Tourism, Sheffield Hallam University, United Kingdom

  • Publications

    Book: PALMER (FOSTER), N. POMFRET, G. SMITH, A. WHALLEY, P. (2004), Barcelona and Catalonia: A fieldwork guide, Sheffield Hallam University

    Conference Paper: POMFRET, G. (2017), 'Conceptualising family adventure tourist motivations, experiences and benefits'. Paper presented at Invtur Conference

    Conference Paper: Pomfret, G. (2014), 'Family adventure tourists: An evaluation of motives, experiences and Benefits'. Paper presented at Adventure Conference - 'Adventures in 'Empty Lands' - The Difference and Value of Wild Places', Sogndal, Norway

    Conference Paper: Pomfret, G. (2013), 'Outdoor adventure tourists: Characteristics, motives and motivational influences'. Paper presented at Adventure Tourism Conference, University of the Highlands and Islands, Scotland

    Conference Paper: Pomfret, G. (2012), 'Personal emotional journeys associated with adventure activities on packaged mountaineering holidays'. Paper presented at Adventure Conference - 'Meanings, Markets and Magic', University of the Highlands and Islands, Scotland

    Conference Paper: POMFRET, G. (2009), 'Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation'. Paper presented at 18th Nordic Symposium in Tourism and Hospitality Research, Esbjerg, Denmark

    Conference Speaker: POMFRET, G. (2018), 'An exploration of family adventure tourist motives, experiences and benefits', in 6th International Adventure Conference - Climates of Change: Rethinking the Outdoor Experience, International Adventure Conference

  • Postgraduate supervision

    Current supervisions

    • PhD (2 students)

    Completed supervisions

    • PhD (1 student)

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