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Jo Clarke

Jo Clarke BA (Hons), MA, PGCHE, FHEA

Lecturer in Sport Business Management


Jo joined Sheffield Hallam in 2017 as a Lecturer in Sport Business Management. Before joining the Academy of Sport and Physical Activity Jo taught on a range of sport courses at Leeds Trinity University for four years. She brings an applied focus to her teaching having worked in the public and voluntary sport sectors in the UK, New Zealand and Africa for the past 14 years. Jo has a research passion for international sport and is currently completing a PhD that critically explores the work of two international organisations who deliver sport and health/social messages in Cameroon, Central West Africa.

  • About

    Jo is a Lecturer in Sport Business Management in the Academy of Sport and Physical Activity and teaching on modules related to managing the development of sport, managing the sport business and environment and the role of sport in contemporary society.

    Her industry background began in 2003 and has enabled her to work in the UK and overseas in a variety of operational and strategic roles in the public, voluntary and higher education sports sector. The organisations that Jo has worked with include East Staffordshire Borough Council, Wigan Leisure and Culture Trust, Harbour Sport, North Harbour Tennis, BADMINTON England, Cricket Without Boundaries, Cameroon Cricket Federation and Leeds Trinity University.

    Jo holds a BA (Hons) in Sport Management from Birmingham University and an MA in Sport Culture and Community from Sheffield Hallam University and is currently writing up her PhD titled 'Localised issues and opportunities: a comparative analysis of two Sport for Development International NGOs operating in Cameroon'.

    She also holds a teaching qualification, Postgraduate Certificate in Higher Education (PGCHE) and is a Fellow of the Higher Education Academy.

    Specialist areas of interest

    Jo’s main research interests are around international sport, specifically the use of sport within international development contexts such as sub-Saharan Africa.

  • Teaching

    Subject area

    Sport Business Management


    BSc (Hons) Sport Business Management


    Managing the Development of Sport in the UK
    Managing the Sport Business
    The Sport Management Environment
    Sport in Society

  • Research

    PhD titled 'Localised issues and opportunities: a comparative analysis of two Sport for Development International NGOs operating in Cameroon'.

  • Publications

    Research Papers

    Clarke, J. & Ojo, J. (2016). Sport Policy in Cameroon. International Journal of Sport Policy and Politics (online). 1-12. DOI:10.1080/19406940.2015.1102757 

    Book Chapters

    Clarke, J. & Salisbury, P. (2017). The motives and social capital gains of Sport for Development and Peace volunteers in Cameroon: A comparative analysis of international and national volunteers. In A. Benson and N. Wise (Ed.), International Sports Volunteering (p.212-233). London, Routledge. 


    Clarke, J. (2016). Leeds Trinity University and Cricket Without Boundaries. Active Citizenship: The role of higher education. GuildHE, London. Retrieved from http://www.guildhe.ac.uk/wp-content/uploads/2016/ 11/6710-Guild-HE-Active-Citizenship-Report-44pp.pdf 

    Conference Presentations

    Clarke, J. (2017). Global Citizenship and International Volunteering: Case study from Leeds Trinity. Active Citizenship Conference. London. 13th March 2017. Guild HE and NUS 

    Clarke, J. (2017). INGO policies and local practices: promoting local-led discourses within Sport-for-Development. 2017 ISSA World Congress of Sociology of Sport. Taoyuan City, Taiwan. 30th May – 2nd June 2017. National Taiwan Sport University.

    Clarke, J. (2015). Understanding the myth of ‘empowerment’ within Sport-for-Development: the case of Cameroon. SIID 6th Annual Conference, Sheffield, 12th March 2015, University of Sheffield. 

    Clarke, J. (2015). Embedding international Volunteering opportunities within the curriculum at Leeds Trinity. Global Learning Conference. Leeds, 25th June 2015, Leeds Trinity University. 

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