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John Woods

John Woods

Senior Lecturer

Summary

A marketer with 15 years of frontline marketing experience working for a range of notable global brands, including; Bosch, Vodafone, Orange/EE Dun & Bradstreet and the Chartered Institute of Marketing  I was an energetic and enthusiastic professional who was result driven decisive and collaborative. My planning was robust and coupled with sound marketing strategy, that delivered practical yet innovative marketing programmes across the full marketing mix that were on time and to budget.

In 2011 I took up place at the University of Warwick on the PGCE for secondary education and successfully completed the course. My first full time role in education was as at SHU where I gained the position of senior lecturer. In the intervening 3 years I have taught 13 modules and have led 4 modules. I currently lead on two modules of which one (Customers & Markets L4) is the largest module in the marketing subject group with over 400 students.  I am a fellow of the HEA and in each my 3 years I have been nominated for inspirational teacher. In 2016 I became a senior lecturer.

I am a hands teacher who brings my real world marketing experiences into the classroom and mixes them with latest and best marketing theories. I work passionately for my students to give them the chance of realising their full potential and preparing them for life after their degree.

  • About

    Qualifications

    • 2014: Post Graduate Certificate in Education, Learning and Teaching, SHU, United Kingdom
    • 2012: Post Graduate Certificate, Non business related, University of Warwick
    • 1995: MSc International Marketing, Sheffield Hallam University, United Kingdom
    • 1992: BA Business Studies, University of Derby

    Programme or Unit leadership

    Module Leader

    • 2014 to 2017: , Sheffield Hallam University, United Kingdom

    Other

    • 2016 to 2017: , Sheffield Hallam University, United Kingdom
    • 2014 to 2015: , Sheffield Hallam University, United Kingdom

    Senior Lecturer

    Teaching expertise

    • Marketing

    Research

    • Strategy and Marketing

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2016 to present: BA Business Studies - BA Business & Marketing - BA Marketing - BA MC& A , Sheffield Hallam University, United Kingdom

    2014 to present: Managing Markets, Sheffield Hallam University, United Kingdom

    2014 to present: Managing Marketing Marketing, Sheffield Hallam University, United Kingdom

    2014 to present: Global Marketing, Sheffield Hallam University, United Kingdom

    2014 to present: Strategic Marketing Management, Sheffield Hallam University, United Kingdom

    2013 to present: Understanding & Managing Customers, Sheffield Hallam University, United Kingdom

  • Other activities

    HEA fellow or senior fellow

    • 2014: Fellow , HEA, United Kingdom

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