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Mark Norman

Mark Norman

Senior Lecturer In Event Management


Mark joined Sheffield Hallam University in 2012 after a career in industry covering marketing and events. He teaches on the event and tourism degree programs and brings a wealth of experience from events and organisations such as the 2012 Olympic Torch Relay, 2014 Tour de France and more recently working on BBC events.

He is currently undertaking a PhD in Event Tourism looking at how events can be used to drive visitor numbers into small and medium-sized destinations in the United Kingdom

  • About


    • 2017 to 2022: Doctor of Philosophy, Events Management, Tilburg University, Netherlands (The)
    • 2016: Post Graduate Certificate Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
    • 2013: MSc Leisure Event and Facilities Management, Sheffield Hallam University, United Kingdom



    • 2015: Event Safety Consultant, Hopper Experience Makers, United Kingdom
    • 2014: Event Safety Consultant, Sheffield City Council, United Kingdom


    • 2016: Facilitating workshops for the creation of a strategic plan, Sheffield Business Improvement District (BID), United Kingdom
    • 2013: Strategic Plan for Events, East Staffordshire Borough Council, United Kingdom

    Member of professional body


    • 2013: Associate Member of Institute of Occupational Safety and Health, Institution of Occupational Safety and Health (IOSH)


    • 2015: , Higher Education Academy (HEA)

    Senior Lecturer in Event Management

    Teaching expertise

    • Events Management
    • Tourism


    • Event Tourism Strategies

    Industry Links

    • Partnership development

  • Teaching

    Department of Service Sector Management

    Sheffield Business School

    Events Management

  • Publications


    Norman, M. (2017). Leveraging bottom—up event tourism strategies in small post-industrial UK towns.

    Norman, M. (2015). Event Tourism strategies for competitiveness in towns and cities in the UK.

    Norman, M. (2014). To what extent do Event Management educators have a responsibility to provide students with a more practical experience within an academic qualification, in order to produce competent graduates?

  • Other activities

    HEA fellow or senior fellow

    • 2015: Fellow of the HEA, Higher Education Academy (HEA), United Kingdom

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