Mark Norman

Mark Norman

Senior Lecturer In Event Management


Mark joined Sheffield Hallam University in 2012 after a career in industry covering marketing and events. He teaches on the event and tourism degree programs and brings a wealth of experience from events and organisations such as the 2012 Olympic Torch Relay, 2014 Tour de France and more recently working on BBC events.

He is currently undertaking a PhD in Event Tourism looking at how events can be used to drive visitor numbers into small and medium-sized destinations in the United Kingdom



  • 2017 to 2022: Doctor of Philosophy, Events Management, Tilburg University, Netherlands (The)
  • 2016: Post Graduate Certificate Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
  • 2013: MSc Leisure Event and Facilities Management, Sheffield Hallam University, United Kingdom



  • 2015: Event Safety Consultant, Hopper Experience Makers, United Kingdom
  • 2014: Event Safety Consultant, Sheffield City Council, United Kingdom


  • 2016: Facilitating workshops for the creation of a strategic plan, Sheffield Business Improvement District (BID), United Kingdom
  • 2013: Strategic Plan for Events, East Staffordshire Borough Council, United Kingdom

Member of professional body


  • 2013: Associate Member of Institute of Occupational Safety and Health, Institution of Occupational Safety and Health (IOSH)


  • 2015: , Higher Education Academy (HEA)

Senior Lecturer in Event Management

Teaching expertise

  • Events Management
  • Tourism


  • Event Tourism Strategies

Industry Links

  • Partnership development


Department of Service Sector Management

Sheffield Business School

Events Management


Journal articles

Abson, E., Norman, M., & Schofield, P. (2023). Event leadership matters: why a shared approach might be the answer to improved working practices in events. Event Management.

Norman, M., & Nyarko, N. (2020). Networked economic value creation in event tourism, an exploratory study of towns and smaller cities in the uk. Event Management.

Book chapters

Norman, M. (2023). Chapter 13 Temporal Event Tourism Strategies. In Tourism A temporal analysis. Goodfellow Publishers Ltd


Norman, M. (2017). Leveraging bottom—up event tourism strategies in small post-industrial UK towns.

Norman, M. (2015). Event Tourism strategies for competitiveness in towns and cities in the UK.

Norman, M. (2014). To what extent do Event Management educators have a responsibility to provide students with a more practical experience within an academic qualification, in order to produce competent graduates?

Other activities

HEA fellow or senior fellow

  • 2015: Fellow of the HEA, Higher Education Academy (HEA), United Kingdom

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