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Mark Norman

Senior Lecturer In Event Management


Summary

Mark joined Sheffield Hallam University in 2012 after a career in industry covering marketing and events. He teaches on the event and tourism degree programs and brings a wealth of experience from events and organisations such as the 2012 Olympic Torch Relay, 2014 Tour de France and more recently working on BBC events.

He is currently undertaking a PhD in Event Tourism looking at how events can be used to drive visitor numbers into small and medium-sized destinations in the United Kingdom

About

Qualifications

  • 2017 to 2022: Doctor of Philosophy, Events Management, Tilburg University, Netherlands (The)
  • 2016: Post Graduate Certificate Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
  • 2013: MSc Leisure Event and Facilities Management, Sheffield Hallam University, United Kingdom

Consultancy

Other

  • 2015: Event Safety Consultant, Hopper Experience Makers, United Kingdom
  • 2014: Event Safety Consultant, Sheffield City Council, United Kingdom

Strategy

  • 2016: Facilitating workshops for the creation of a strategic plan, Sheffield Business Improvement District (BID), United Kingdom
  • 2013: Strategic Plan for Events, East Staffordshire Borough Council, United Kingdom

Member of professional body

Membership

  • 2013: Associate Member of Institute of Occupational Safety and Health, Institution of Occupational Safety and Health (IOSH)

Other

  • 2015: , Higher Education Academy (HEA)

Senior Lecturer in Event Management

Teaching expertise

  • Events Management
  • Tourism

Research

  • Event Tourism Strategies

Industry Links

  • Partnership development

Teaching

Department of Service Sector Management

Sheffield Business School

Events Management

Publications

Journal articles

Norman, M., & Nyarko, N. (2020). Networked economic value creation in event tourism, an exploratory study of towns and smaller cities in the uk. Event Management. http://doi.org/10.3727/152599520x15894679115493

Presentations

Norman, M. (2017). Leveraging bottom—up event tourism strategies in small post-industrial UK towns.

Norman, M. (2015). Event Tourism strategies for competitiveness in towns and cities in the UK.

Norman, M. (2014). To what extent do Event Management educators have a responsibility to provide students with a more practical experience within an academic qualification, in order to produce competent graduates?

Other activities

HEA fellow or senior fellow

  • 2015: Fellow of the HEA, Higher Education Academy (HEA), United Kingdom

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