Norman Dinsdale

Norman Dinsdale

Senior Lecturer


Norman is a Senior Lecturer at Sheffield Business School. His specialities are Culinary Creativity and Innovation; Entrepreneurship; Food and Beverage Management; International Culinary Arts; Food Safety and HACCP Development; Product Planning and Quality Improvement Programmes within the food and hospitality industries.

He was previously Senior Lecturer in Hotel and Tourism Management at Southbank University, London and the University of Derby. He has lectured at Pace University, New York, The Louisville College of Professional Development, Kentucky, USA, Middlesex University, England, Lancaster and Morecambe College of Further Education and Norwich City College.

He has conducted consultancy, seminars and workshops in Spain, Malta, Cyprus, Egypt, Dominican Republic, Cuba, Bulgaria, Lithuania, Greece, Italy, USA, Tunisia, Morocco, Turkey and on the High Seas.

He is a member of the Institute of Hospitality (formerly HCIMA) and completed his Masters Degree (MBA) at Middlesex University, London and his Postgraduate Certificate in HACCP Management at Salford University.

He has spent over forty years in the international hospitality industry including senior positions with Commonwealth Holiday Inns of Canada, Grand Metropolitan, Rank Hovis McDougal, his own Michelin rated restaurant and as Director of F&B Operations for a Hotel and Timeshare Development company in Spain. Returning to the UK again, he began a second career in academia.

During his time at South Bank he developed consultancy for a number of former contacts and a major British Tour Operator and Hotel Owner. He eventually left to start his own hospitality management consultancy, together with two former colleagues. It was during this period that serious concerns were being raised by the UK Medical authorities about the number of food poisoning cases being suffered by British holiday makers returning from overseas holidays. He was asked to investigate the causes of food poisoning outbreaks in the Dominican Republic, North Africa, Mexico and on board River Nile Cruise Boats in Egypt. This led to the development of the world renowned Food Safety and HACCP Management specialist company, Cristal Worldwide, of which he was a Founder and the Training and Development Director. Cristal Worldwide was eventually sold to a large multinational company, National Britannia plc, and Norman maintained his shareholding in the original consultancy company, returning to other consultancy activities and teaching.

In 2010, Norman was elected a professional member of the Masterchefs of Great Britain.




  • 2006: Post Graduate Certificate, HACCP Management, University of Salford, United Kingdom
  • 1994: Master of Business Administration, Middlesex University
  • 2013 to date: Doctorate of Business Administration, Hospitality Management, Sheffield Hallam University, United Kingdom

Senior Lecturer

Teaching expertise

  • Food and Beverage Management
  • Hotel Management


  • Entrepreneurship
  • How do chefs apply creativity and innovation
  • Research into the catering services offered within long term care homes for people living with dementia

Industry Links

  • York District Hospital - In-House bid for catering services (Successful Bid)
  • Bench marking project for York NHS Foundation Trust
  • Institute of Hospitality


Department of Service Sector Management

Sheffield Business School



Journal articles

Dinsdale, N. (2018). Care Home Catering: The Sex and Drugs and Rock 'n' Roll Generation. Hospitality Quarterly, 47, 34-36.

Conference papers

Dinsdale, N., & Egan, D. (2017). Meeting the Challenges of Care Home Catering for People Living with Dementia. In International Tourism and Hospitality Conference The Visitor Economy: Strategies and Innovations, Bournemouth University, 4 September 2017 - 6 September 2017.

Dinsdale, N. (2016). Living with Dementia: Plotting a Revolution in Care Home Catering Provision through Resident Directed Services. In Dublin Gastronomy Symposium 2016, Dublin, Ireland, 2016 - 1 June 2016.

Book chapters

Graham, D., Ellerby, J., & Dinsdale, N. (2022). Gamification: Teaching a Practice-based Subject Virtually for Transformative Impact. In The Emerald Handbook of Higher Education in a Post-Covid World: New Approaches and Technologies for Teaching and Learning. (pp. 107-128). Emerald Publishing Limited:

Theses / Dissertations

Dinsdale, N. (2023). Food, Aging, and Dementia: Exploring caterers’ rôles in elderly care homes nourishment. (Doctoral thesis). Supervised by Egan, D., & Hegarty, J.

Internet Publications

Dinsdale, N. (n.d.). Care Home Catering for People Living with Dementia: the Sex 'n' Drugs and Rock 'n' Roll Generation.


Dinsdale, N. (2018). Meeting the Challenges of Care Home Catering.

Other publications

Dinsdale, N. (2017). My Generation. Care Home Catering:

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