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Paul Beresford

Dr Paul Beresford

Summary

Paul Beresford  is a senior lecturer who completed his doctorate in 2016 exploring cultural branding approaches to the UK grocery market.  Prior to joining academia, Paul occupied a range of marketing roles and was commissioned as Interdisciplinary Champion for a £1.27 million, HEFCE funded Food Innovation Project in 2007, which sought to deliver innovation in the food and drink industry.  Paul was recruited onto the faculty of  Sheffield Business School in 2010 and currently lectures in food marketing and branding .  In 2015, Paul was awarded the Vice-Chancellor's Inspirational Teaching Award. 

  • About

    Qualifications

    • 2016: Doctorate of Business Administration, Marketing, Sheffield Hallam University, United Kingdom
    • 2011: Post Graduate Certificate in Higher Education, Sheffield Hallam University, United Kingdom
    • 2003: Master of Science, Marketing, Sheffield Hallam University, United Kingdom
    • 1994: Bachelor of Arts Public Sector Management, Sheffield Hallam University, United Kingdom

    CPD/ Attendance at annual conferences

    HEA fellow

    • 2011: , Higher Education Academy (HEA)

    Membership of external committee

    Chair of sub-committee

    • 2014 to 2015: Course Leader (SWB Food) / Meeting Chair, Sheffield Hallam University, United Kingdom

    Teaching expertise

    • Advertising and Communications
    • Branding
    • Food Marketing and Strategy
    • Marketing

    Research

    • Doctoral Studies - Cultural Branding / Consumer Cultural Theory

    Industry Links

    • HEFCE, Food Innovation Project

  • Teaching

    Dept Of Service Sector Management

    Sheffield Business School

    Food

    2017 to present: Food Advertising and Branding, Sheffield Hallam University, United Kingdom

    2010 to 2017: Project, Sheffield Hallam University, United Kingdom

    2010 to 2016: Marketing Communications and Branding, Sheffield Hallam University, United Kingdom

  • Publications

    Journal article: BERESFORD, P. HIRST, C. (2016), 'The Market Conditions of the UK Grocery Retail Sector: Findings from a longitudinal analysis of media stories', Journal of Management and World Business Research, vol 13, no 1, pp. 52-58

    Conference Paper: HIRST, C. BERESFORD, P. (2017), 'Stigmatised Brand Valuation: An Institutional Reconfiguration Perspective'. Paper presented at Conference Proceedings Brand, Identity and Corporate Reputation

    Conference Paper: HIRST, C. BERESFORD, P. (2017), 'Methods for Mapping Meaning Transfer Overtime: A Retailer Brand Perspective'. Paper presented at Institute of Research, Learning and Development (AICILS) Conference, Boston

    Conference Paper: BERESFORD, P. HIRST, C. (2016), 'Discount Grocer Success: A Cultural Branding Analysis'. Paper presented at Conference Proceedings

    Conference Paper: BERESFORD, P. HIRST, C. (2015), 'The March of ALDI: A Cultural Branding Analysis of Discount Grocer Success'. Paper presented at Conference Proceedings

    Conference Speaker: BERESFORD, P. (2017), 'Life and work beyond the doctorate', in British Academy of Management One Day Conference, British Academy of Management (BAM) Conference

    Conference Speaker: BERESFORD, P. HIRST, C. (2016), 'Keynote Address: Discount Grocer Success in the UK: A Cultural Branding Analysis', in Academy of World Business, Marketing and Management Development, Academy of World Business, Marketing and Management Development

  • Other activities

    External Responsibilities

    • 2016: Placement EmployabilityTutor (PET) -FMM Food, Sheffield Hallam University, United Kingdom
    • 2016: Work Experience Mentor (WEM) - FMM Food, Sheffield Hallam University, United Kingdom
    • 2016: Course Leader (Food Marketing Management UG), Sheffield Hallam University, United Kingdom
    • 2016 to 2017: MART Recruitment Leader (Food), Sheffield Hallam University, United Kingdom
    • 2010: Personal Academic Advisor (PAA), Sheffield Hallam University
    • 2010 to 2014: Course Leader (UG Food Courses), Sheffield Hallam University, United Kingdom

    Award

    • 2017: Inspirational Student Support Nomination, Sheffield Hallam University, United Kingdom
    • 2017: Inspirational Teaching Nomination, Sheffield Hallam University, United Kingdom
    • 2015: Vice-Chancellor's Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2015: Inspirational Support Award Winner (Faculty), Sheffield Hallam University, United Kingdom
    • 2015: Inspirational Teaching Award (University), Sheffield Hallam University, United Kingdom
    • 2014: Inspirational Teaching Award Winner (University), Sheffield Hallam University, United Kingdom
    • 2013: Inspirational Teaching Award Winner (University), Sheffield Hallam University, United Kingdom
    • 2012: Inspirational Teaching Award Winner (Faculty), Sheffield Hallam University, United Kingdom

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