Dr Philip Coombes

  1. About us
  2. Our people
  3. Staff profiles
  4. Dr Philip Coombes

Dr Philip Coombes FCIM, FHEA

Lecturer In Marketing


Summary

I am currently a Lecturer in Marketing at Sheffield Hallam University. My research and teaching interests are in consumer and industrial marketing, strategic management and, in particular, the concept of business models. My research interests originated from my experience working in industrial markets. This work experience influenced my PhD research whereby I am interested in understanding better the mechanisms through which business models are operationalised in B2B firms. Before joining Sheffield Hallam University, I spent thirty two years in the logistics and transportation industry.

 

About

Qualifications

  • 2018: Doctor of Philosophy in Management, University of Hull, United Kingdom
  • 2017: Post Graduate Certificate, Learning and Teaching, Sheffield Hallam University, United Kingdom
  • 2013: Post Graduate Diploma in Research Training, University of Hull
  • 2008: Master of Arts in Marketing, University of Northampton
  • 1994: Diploma in Marketing (Chartered Institute of Marketing), Other, United Kingdom
  • 1992: Bachelor of Arts, Business Studies, Humberside College of Higher Education

Lecturer in Marketing

Teaching expertise

  • Marketing
  • Strategic Management

Research

  • Strategy and Marketing

Industry Links

  • Developing student projects

Teaching

Department of Management

Sheffield Business School

Marketing

2016 to present: Digital Marketing, Sheffield Hallam University, United Kingdom

2016 to present: Principles of Marketing, Sheffield Hallam University, United Kingdom

2016 to present: Customer Insight and Research , Sheffield Hallam University, United Kingdom

2016 to present: Marketing Innovation and Creativity, Sheffield Hallam University, United Kingdom

2016 to present: International Consultancy Project, Sheffield Hallam University, United Kingdom

Publications

Journal articles

Coombes, P. (2023). Operationalizing collaborative business models: A practitioner capabilities lens. Journal of Business Models, 11 (2), 25-31. http://doi.org/10.54337/jbm.v11i2.7475

Coombes, P., & Singh, P. (2022). In Pursuit of the 'Pink Pound': A Systematic Literature Review. International Journal of Market Research. http://doi.org/10.1177/14707853221088732

Coombes, P. (2022). A review of business model research: what next for industrial marketing scholarship? Journal of Business and Industrial Marketing. http://doi.org/10.1108/JBIM-06-2021-0296

Coombes, P., & Nicholson, J. (2021). Exploring Dynamic Capabilities in Open Business Models: The Case of a Public-Private Sector Partnership. The International Journal of Entrepreneurship and Innovation (IJEI), 22 (2), 124-131. http://doi.org/10.1177/1465750320915858

Coombes, P., & Nicholson, J. (2021). Building an Entrepreneurial Business Model: The Case of MKM Building Supplies Ltd. International Journal of Entrepreneurship and Innovation. http://doi.org/10.1177/14657503211012383

Coombes, P., & Jones, S. (2020). Toward Auto-netnography in Consumer Studies. International Journal of Market Research. http://doi.org/10.1177/1470785320923502

Coombes, P.H., & Nicholson, J.D. (2013). Business models and their relationship with marketing: A systematic literature review. Industrial Marketing Management, 42 (5), 656-664. http://doi.org/10.1016/j.indmarman.2013.05.005

Coombes, P. (n.d.). Systematic Review Research in Marketing Scholarship: Optimizing Rigor. International Journal of Market Research. http://doi.org/10.1177/14707853231184729

Conference papers

Coombes, P. (2024). A critique of thirty years of systematic review research in business-to-business marketing: The pursuit of rigor [abstract only]. In The 39th Annual IMP Conference, Manchester, UK, 23 August 2023 - 25 August 2023. https://easychair.org/smart-program/IMP2023/2023-08-24.html#talk:230953

Hattersley, D., Beresford, P., & Coombes, P. (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023. Academy of Marketing: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Hattersley, D., Beresford, P., & Coombes, P. (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023. Academy of Marketing: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Coombes, P., & Nicholson, J. (2019). Open Business Models and Practitioner Capabilities: A Regional Strategic Network Perspective. In 35th Annual IMP Conference, Paris, France, 28 August 2019 - 30 August 2019. IMP group: https://www.impgroup.org/paper_view.php?viewPaper=9930

Coombes, P., & Nicholson, J. (2016). Open business models and industrial marketing : a multiple industry-practice perspective. In 32nd Industrial Marketing and Purchasing Conference, Poznan, Poland, 30 August 2016 - 3 September 2016. http://imp2016.com/

Coombes, P., & Al-Abdin, A. (2016). The evolution and structure of internet-based consumer research : a citation analysis. In 4th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 22 June 2016 - 24 June 2016. http://www.mkt.teithe.gr/iccmi2016/

Al-Abdin, A., Coombes, P., & Nicholson, J. (2012). Arab consumers’ attitudes towards international marketing as a result of the ongoing Arab Spring: A systematic literature review. In 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece, 13 June 2012 - 15 June 2012 (pp. 207-213).

Book chapters

Coombes, P. (2019). Business Models. In Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (Eds.) Marketing Management. 4th edition. (pp. 95). Harlow: Pearson Education: https://catalogue.pearsoned.co.uk/educator/product/Kotler-Marketing-Managementp4-European-Edition/9781292248448.page

Presentations

Coombes, P. (2010). Managing the research process: An experiential guide. Presented at: 2nd PhD Experience Conference, University of Hull, 2011

Other activities

HEA fellow or senior fellow

  • 2017: Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom
  • 2014: Associate Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom

Other

  • 2017: Fellow of the Chartered Institute of Marketing (FCIM), Chartered Institute of Marketing (CIM)
  • 2004: Member of The Chartered Institute of Marketing (MCIM), Chartered Institute of Marketing (CIM)

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

}