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Philip Coombes

Dr Philip Coombes FCIM, FHEA

Lecturer In Marketing

Summary

I am currently a Lecturer in Marketing at Sheffield Hallam University. My research and teaching interests are in consumer and industrial marketing, strategic management and, in particular, the concept of business models. My research interests originated from my experience working in industrial markets. This work experience influenced my PhD research whereby I am interested in understanding better the mechanisms through which business models are operationalised in B2B firms. Before joining Sheffield Hallam University, I spent thirty two years in the logistics and transportation industry.

 

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