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Philip Coombes

Dr Philip Coombes FCIM, FHEA

Lecturer In Marketing

Summary

I am currently a Lecturer in Marketing at Sheffield Hallam University. My research and teaching interests are in consumer and industrial marketing, strategic management and, in particular, the concept of business models. My research interests originated from my experience working in industrial markets. This work experience influenced my PhD research whereby I am interested in understanding better the mechanisms through which business models are operationalised in B2B firms. Before joining Sheffield Hallam University, I spent thirty two years in the logistics and transportation industry.

 

  • About

    Qualifications

    • 2018: Doctor of Philosophy in Management, University of Hull, United Kingdom
    • 2017: Post Graduate Certificate, Learning and Teaching, Sheffield Hallam University, United Kingdom
    • 2013: Post Graduate Diploma in Research Training, University of Hull
    • 2008: Master of Arts in Marketing, University of Northampton
    • 1994: Diploma in Marketing (Chartered Institute of Marketing), Other, United Kingdom
    • 1992: Bachelor of Arts, Business Studies, Humberside College of Higher Education

    Lecturer in Marketing

    Teaching expertise

    • Marketing
    • Strategic Management

    Research

    • Strategy and Marketing

    Industry Links

    • Developing student projects

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2016 to present: Digital Marketing, Sheffield Hallam University, United Kingdom

    2016 to present: Principles of Marketing, Sheffield Hallam University, United Kingdom

    2016 to present: Customer Insight and Research , Sheffield Hallam University, United Kingdom

    2016 to present: Marketing Innovation and Creativity, Sheffield Hallam University, United Kingdom

    2016 to present: International Consultancy Project, Sheffield Hallam University, United Kingdom

  • Publications

    Journal articles

    Coombes, P.H., & Nicholson, J.D. (2013). Business models and their relationship with marketing: A systematic literature review. Industrial Marketing Management, 42 (5), 656-664. http://doi.org/10.1016/j.indmarman.2013.05.005

    Conference papers

    Coombes, P., & Nicholson, J. (2016). Open business models and industrial marketing : a multiple industry-practice perspective. In 32nd Industrial Marketing and Purchasing Conference, Poznan, Poland, 30 August 2016 - 3 September 2016. http://imp2016.com/

    Coombes, P., & Al-Abdin, A. (2016). The evolution and structure of internet-based consumer research : a citation analysis. In 4th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 22 June 2016 - 24 June 2016. http://www.mkt.teithe.gr/iccmi2016/

    Al-Abdin, A., Coombes, P., & Nicholson, J. (2012). Arab consumers’ attitudes towards international marketing as a result of the ongoing Arab Spring: A systematic literature review. In 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece, 13 June 2012 - 15 June 2012 (pp. 207-213).

    Coombes, P., & Nicholson, J. (2019). Open Business Models and Practitioner Capabilities: A Regional Strategic Network Perspective. In 35th Annual IMP Conference, Paris, France, 28 August 2019 - 30 August 2019.

    Book chapters

    Coombes, P. (2019). Business Models. In Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (Eds.) Marketing Management. 4th edition. Pearson Education: https://catalogue.pearsoned.co.uk/educator/product/Kotler-Marketing-Managementp4-European-Edition/9781292248448.page

    Presentations

    Coombes, P. (2010). Managing the research process: An experiential guide. Presented at: 2nd PhD Experience Conference, University of Hull, 2011

  • Other activities

    HEA fellow or senior fellow

    • 2017: Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom
    • 2014: Associate Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom

    Other

    • 2017: Fellow of the Chartered Institute of Marketing (FCIM), Chartered Institute of Marketing (CIM)
    • 2004: Member of The Chartered Institute of Marketing (MCIM), Chartered Institute of Marketing (CIM)

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