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Philip Coombes

Mr Philip Coombes

Lecturer In Marketing

Summary

I am currently a Lecturer in Marketing at Sheffield Hallam University. My research and teaching interests are in consumer and industrial marketing, strategic management and, in particular, the concept of business models. My research interests originated from my experience working in industrial markets. This work experience influenced my PhD research whereby I am interested in understanding better the mechanisms through which business models are operationalised in B2B firms. Before joining Sheffield Hallam University, I spent thirty two years in the logistics and transportation industry.

 

  • About

    Qualifications

    • 2017: Doctor of Philosophy in Management, University of Hull, United Kingdom
    • 2017: Post Graduate Certificate, Learning and Teaching, Sheffield Hallam University, United Kingdom
    • 2013: Post Graduate Diploma in Research Training, University of Hull
    • 2008: Master of Arts in Marketing, University of Northampton
    • 1994: Diploma in Marketing (Chartered Institute of Marketing), Other, United Kingdom
    • 1992: Bachelor of Arts, Business Studies, Humberside College of Higher Education

    Lecturer in Marketing

    Teaching expertise

    • Marketing
    • Strategic Management

    Research

    • Strategy and Marketing

  • Teaching

    Dept Of Management

    Sheffield Business School

    Marketing

    2016 to present: Digital Marketing, Sheffield Hallam University, United Kingdom

    2016 to present: Principles of Marketing, Sheffield Hallam University, United Kingdom

    2016 to present: Customer Insight and Research , Sheffield Hallam University, United Kingdom

    2016 to present: Marketing Innovation and Creativity, Sheffield Hallam University, United Kingdom

    2016 to present: International Consultancy Project, Sheffield Hallam University, United Kingdom

  • Publications

    COOMBES, Philip and NICHOLSON, John (2016). Open Business Models and Industrial Marketing: A Multiple Industry-Practice Perspective. In: 32nd Annual IMP Conference, Poznan, Poland, 30 August - 3 September 2016. (In Press)

    COOMBES, Philip and NICHOLSON, John (2016). Open business models and industrial marketing : a multiple industry-practice perspective. In: 32nd Industrial Marketing and Purchasing Conference, Poznan, Poland, 30 August - 3 September 2016. (Unpublished)

    COOMBES, Philip and AL-ABDIN, Ahmed (2016). The evolution and structure of internet-based consumer research : a citation analysis. In: 4th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 22-24 June 2016. (Submitted)

    Journal article: COOMBES, P. NICHOLSON, J. (2013), 'Business models and their relationship with marketing: A systematic literature review.', Industrial Marketing Management, vol 42, no 5, pp. 656-664

    Conference Paper: COOMBES, P. AL-ABDIN, A. (2016), 'The evolution and structure of internet-based consumer research: A citation analysis'. Paper presented at 4th International Conference of Contemporary Marketing Issues, Heraklion, Crete, Greece, 22-24 June 2016

    Conference Paper: AL ABDIN, A. COOMBES, P. NICHOLSON, J. (2012), 'Arab consumers’ attitudes towards international marketing as a result of the ongoing Arab Spring: A systematic literature review.'. Paper presented at 1st International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece, 13-15th June

    Conference Speaker: COOMBES, P. (2011), 'Managing the Research Process: An Experiential Guide', in 2nd PhD Experience Conference, The University of Hull, 8-10 February 2011, PhD Experience Conference

  • Other activities

    HEA fellow or senior fellow

    • 2017: Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom
    • 2014: Associate Fellow of the Higher Education Academy, Higher Education Academy, United Kingdom

    Other

    • 2017: Fellow of the Chartered Institute of Marketing (FCIM), Chartered Institute of Marketing (CIM)
    • 2004: Member of The Chartered Institute of Marketing (MCIM), Chartered Institute of Marketing (CIM)

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