Doctor Ruth Crabtree
Head of the School of Sport & Physical Activity
Summary
Working within higher education for 30 years, I am internationally renowned within sport management education as a prominent academic authority on advancing and enhancing excellence in teaching.
About
Endorsed by the sporting world as a champion for social justice, who embraces equality, diversity, and inclusion, I am an excellent ambassador which has resulted in tremendous gains for Higher Educations Institutions (HEIs), global scholars and external organisations. As a world leading educational strategist, I continue to deliver sustained impact and contribution on policy and practice in pedagogical excellence.
I make substantial contributions to governing bodies, industry, and global sport organisations by developing, implementing, and leading innovative, educational initiatives. As an internationally acclaimed authority on learning and teaching within sport management, the application of my knowledge directly influences global education and results in positive impact on an international level across six continents, shaping curriculum development, delivery, and impactful student outcomes.
I strategically lead academic expertise with numerous partners, I am currently the President of the World Association for Sport Management (WASM); Executive Board Member of the International Council for Sport Science & Physical Education (ICSSPE) and Board Member of the Chartered Institute of the Management of Sport & Physical Activity (CIMSPA) Workforce Skills Observatory. These boards comprise world leaders in research and practice in the field of sport and work to embed impact with influential partners, such as the International Olympic Committee (IOC), the United Nations Educational, Scientific & Cultural Organisation (UNESCO), and the World Health Organisation (WHO). I have initiated, developed and lead on the Global Teaching Excellence initiative and contribute to other related projects that continue to have an international impact upon learning and teaching in organisations such as the Sport Business Education Group and the European Association for Sport Management Pedagogy Team.
My continued work has been acknowledged at the highest level in the field; having been awarded the European Association for Sport Management (EASM) Distinguished Service Award in recognition to services and contributions made to the sport management discipline.
Teaching
School of Sport and Physical Activity
College of Health, Wellbeing and Life Sciences
Sport Management
Publications
Journal articles
Jayawardhana, A., Crabtree, R., & Piggin, J. (2023). The Difficulties of Making Sport Policy Succeed: A Case Study of Sri Lanka. Journal of Health Management, 25 (4), 802-812. http://doi.org/10.1177/09720634231196941
Crabtree, R. (2023). Barriers to Student Engagement: why don't university students engage? Student Engagement in Higher Education Journal, 4 (3), 28-47. https://sehej.raise-network.com/raise/article/view/1156
Crabtree, R.M. (2022). The Sports Management Book. INTERNATIONAL SPORTS STUDIES, 44 (2), 109-111.
Crabtree, R.M., Briggs, P., & Woratschek, H. (2021). Student engagement and barriers to implementation: the view of professional and academic staff. Perspectives: Policy and Practice in Higher Education, 25 (4), 144-150. http://doi.org/10.1080/13603108.2021.1946446
Emery, P.R., Kerr, A.K., & Crabtree, R.M. (2016). Critical Incidents, Emotions, and Value-Added Moments: The London 2012 Spectator Experience. Event Management, 20 (4), 517-535. http://doi.org/10.3727/152599516x14745497664433
Emery, P.R., Crabtree, R.M., & Kerr, A.K. (2012). The Australian sport management job market: an advertisement audit of employer need. Annals of Leisure Research, 15 (4), 335-353. http://doi.org/10.1080/11745398.2012.737300
Conference papers
Crabtree, R.M. (2023). Engagement Typologies in Higher Education: Do You Know Your Students? In 4th World Association for Sport Management World Conference (WASM).
Crabtree, R., & Woratschek, H. (2017). How to Engage Sport Students in Higher Education in Global Issues and New Ideas in Sport Management. In Valentine, I., Pitts, B., & Zhang, J. (Eds.) 2nd world association for sport management world conference, (pp. 38). Kaunas: Lithuanian Sports University
Book chapters
Mole, B., Cook, P., & Crabtree, R.M. (2022). Influence of Micro-Celebrities on the Formulation of Social Media Marketing Strategies. In Byon, K.K., Yim, B.H., & Zhang, J.J. (Eds.) Marketing Analysis in Sport Business: global perspectives. Routledge
Crabtree, R.M., & Zhang, J.J. (2022). Challenges and opportunities of contemporary sport marketing. In Sport Marketing in a Global Environment. (pp. 1-13). Routledge: http://doi.org/10.4324/9781003270041-1
Walzel, S., Crabtree, R., & Petry, K. (2022). European perspectives on qualifications in sport. In Education in Sport and Physical Activity. (pp. 98-109). Routledge: http://doi.org/10.4324/9781003002666-12
Walzel, S., Rotering, N.A., & Crabtree, R. (2022). Careers of European athletes. In Education in Sport and Physical Activity. (pp. 216-227). Routledge: http://doi.org/10.4324/9781003002666-23
Crabtree, R. (2015). Foreword. In Leng, H.K., & Hsu, N.Y. (Eds.) Emerging Trends and Innovation in Sports Marketing and Management in Asia. (pp. xviii). IGI Global: http://doi.org/10.4018/978-1-4666-7527-8
Emery, P., & Crabtree, R. (2004). Playing for Success. In Jansen, J., Stegeman, H., & van Hilvoorde, I. (Eds.) Education Through Sport: an overview of good practice. Nieuwegein: Arko Sports Media
Crabtree, R., Holding, D., & Wilkinson, L. (2000). A system dynamics model for visitor choice of tranport mode to and from National Parks. In Robinson, M., Swarbrooke, J., Evans, N., Long, P., & Sharpley, R. (Eds.) Environmental Management and Pathways to Sustainable Tourism. (pp. 39-54). Gateshead, UK: Athenaeum Press
Books
de D'Amico, R.L., Crabtree, R., & Bastos, F. (2022). El Libro de la Gerencia Deportiva: Global Sport Management Education: Future Opportunities & Challenges. Kinesis.
Crabtree, R.M., & Zhang, J.J. (n.d.). Sport Marketing in a Global Environment. Routledge. http://doi.org/10.4324/9781003270041
Reports
Crabtree, R.M. (2008). Sport Management Education: Guidelines for Successful International Seminars.
Crabtree, R.M., Anderson, A., Brotherton, R., Hill, M., Jones, A., Paul, D., ... Sussman, R. (2003). Report of the 2002 Alde & Ore UK Exchange.
Crabtree, R.M. (1998). A Comparative Analysis of Transport Initiatives Between European and North American National Parks in conjunction with the Chartered Institute of Transport and Brian Large Travel Association.
Crabtree, R.M. (1997). Visitor Motivation and Behaviour in the North York Moors & Lake District National Parks.
Theses / Dissertations
Crabtree, R.M. (2020). Student Engagement within Higher Education: An Analysis of Staff and Student’s Opinions beyond Academic Engagement. (Doctoral thesis). Supervised by Woratschek, H., & Briggs, P.