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Understanding factors influencing vulnerable older people keeping warm and well in winter: a qualitative study using social marketing techniques

Thursday 12 July 2012

Client: NIHR

Author: Angela Tod, Adelaide Lusambili, Catherine Homer, Joanne Abbott, Joanne Mary Cooke, Amanda Jayne Stocks and Kathleen Anne McDaid

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Understanding factors influencing vulnerable older people keeping warm and well in winter: a qualitative study using social marketing techniques (PDF, 220 KB)

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