The Sports Engineering Research Group (SERG) is the world's largest academic group in sports engineering and an internationally renowned centre of excellence for research and knowledge transfer. The group's work is based on four research themes: applied computing, biomechanics, design engineering and active travel. In each area, researchers develop fundamental knowledge and deliver applied solutions to enhance athletic performance, reduce injury and promote physical activity.

In 2019, SERG evolved and formed the foundational pillar of the Advanced Wellbeing Research Centre (AWRC). The AWRC is a world‐leading £15.7 million research centre funded by the UK Department of Health, Sheffield Hallam University and with support by the European Social Fund. The AWRC co‐creates, evaluates and exploits innovations in sport, physical activity and health with commercial and non‐commercial partners.