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Alexandra Anderson

Dr Alexandra Anderson, SFHEA

Principal Lecturer


Dr Alexandra Anderson is Principal Lecturer in the Department of Management and a member of the international business subject group. She has held senior commercial positions and her principal role at Sheffield Hallam University is Employer Engagement leading on initiatives to support SMEs. International entrepreneurship is her main area of research and she has undertaken commissioned research projects on supporting SMEs to internationalise. She has designed a range of innovative curriculum projects to support graduate entrepreneurs in the development of their own new ventures. Her teaching interests include enterprise education, international entrepreneurship, global supply chain management and consultancy skills.


  • About


    • 2001: Post Graduate Certificate in Social Science Research Methods,
    • 1996: MSc - International Business Management, Sheffield Hallam University, United Kingdom
    • 1992: BA - International Business and German, Sheffield Hallam University, United Kingdom
    • 2016 to date: DBA - Business Administration, Sheffield Hallam University, United Kingdom


    Learning and Development

    • 2016: , UK Trade & Investment, United Kingdom

    Membership of external committee

    Committee Member

    • 2016 to 2017: , Inward Investment Group, United Kingdom

    Principal Lecturer

    Teaching expertise

    • International Entrepreneurship


    • International Business, Economics and Entrepreneurship

    Industry Links

    • Inward Investment Group - SCR
    • Graduate and Postgraduate Consultancy Projects

  • Teaching

    Department of Management

    Sheffield Business School

    International Business

  • Publications

    Book chapters

    Anderson, A., & Doole, I. (2016). How do Spike Games segment the global mobile phone gambling market? In International marketing strategy : Analysis, development and implementation. other

    Anderson, A. (2016). Gripple: Connecting with International Markets. In International marketing strategy : Analysis, development and implementation.

    Anderson, A. (2008). Segmenting the Global Mobile Phone Gaming Market. In Doole, I., & Lowe, R. (Eds.) International Marketing Strategy Analysis, Development and Implementation. (pp. 544). Boston: Cengage Learning EMEA

    Anderson, A. (2001). RITS: Regional Indicators and Projects Update (Research Report).

    Case studies

    Anderson, A. (2008). Segmenting the global mobile phone gaming market.Boston: Cengage.

    Theses / Dissertations

    Anderson, A. (2018). International entrepreneurial capabilities:The role of networks in the small multinational enterprise. (Doctoral thesis). Supervised by Johnston, A.


    Russel, C., Edwards, G., & Porock, D. (2011). Abstracts.

    Other publications

    Anderson, A. (2016). Report on International Trade and the Mid Sized Business in the Sheffield City Region.

    Anderson, A. (2000). Development of a Regional Approach to International Support - Development of a Regional International Trade Strategy (Evaluation Report).

    Anderson, A. (2000). RITS: Assessment of Process and Partnership Mechanisms (Research Report).

  • Other activities

    Competitve Research Award

    • 2017: UK IT, UK IT, United Kingdom

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