Dr Alexandra Anderson, SFHEA
Principal Lecturer
Summary
Dr Alexandra Anderson is a Principal Lecturer in the Department of Management and a member of the international business subject group. She has held senior commercial positions, and her principal role at Sheffield Hallam University is Employer Engagement leading major SME senior leadership development programmes supporting SME business growth. International entrepreneurship and entrepreneurial culture are her main research areas, and she has led commissioned research projects on SME internationalisation. She has designed and created various innovative curriculum projects to support graduate entrepreneurs in developing their new ventures. Her teaching interests include enterprise education, international entrepreneurship, global supply chain management and consultancy skills.
About
Qualifications
- 2018: DBA - Business Administration, Sheffield Hallam University, United Kingdom
- 2001: Post Graduate Certificate in Social Science Research Methods,
- 1996: MSc - International Business Management, Sheffield Hallam University, United Kingdom
- 1992: BA - International Business and German, Sheffield Hallam University, United Kingdom
Principal Lecturer
Teaching expertise
- Enterprise, International Entrepreneurship, Global Supply Chain Management
- International Business Consultancy
Research
- International Entrepreneurship and SME Business Growth
Industry Links
- Chartered Association of Business Schools, Small Business Charter
- Department of Business and Trade
- Help to Grow: Management Senior Leadership Programme
- Small Business Leadership Programme
- International Trade Forum
- Graduate and Postgraduate Consultancy Projects
Teaching
Sheffield Business School
International Business Subject Group
Undergraduate and Postgraduate
Executive Education
Doctoral Supervision
Publications
Book chapters
Anderson, A., & Doole, I. (2016). How do Spike Games segment the global mobile phone gambling market? In International marketing strategy : Analysis, development and implementation. other
Anderson, A. (2016). Gripple: Connecting with International Markets. In International marketing strategy : Analysis, development and implementation.
Anderson, A. (2008). Segmenting the Global Mobile Phone Gaming Market. In Doole, I., & Lowe, R. (Eds.) International Marketing Strategy Analysis, Development and Implementation. (pp. 544). Boston: Cengage Learning EMEA
Case studies
Anderson, A. (2008). Segmenting the global mobile phone gaming market.Boston: Cengage.
Reports
Rees, S., Anderson, A., Lockyer, J., Tzameret, R., Shorley, J., Sutherland, M., & Whitehouse, P. (2021). A guide to how business schools can develop academic staff to engage with SMEs. Chartered Association of Business Schools. https://smallbusinesscharter.org/wp-content/uploads/2021/06/A-guide-to-how-business-schools-can-develop-academic-staff-to-engage-with-SMEs-FINAL.pdf
Rees, S., Anderson, A., Lockyer, J., Tzameret, R., Shorley, J., Sutherland, M., & Whitehouse, P. (2021). A guide to how business schools can develop academic staff to engage with SMEs. Chartered Association of Business Schools. https://smallbusinesscharter.org/wp-content/uploads/2021/06/A-guide-to-how-business-schools-can-develop-academic-staff-to-engage-with-SMEs-FINAL.pdf
Anderson, A. (2016). Report on International Trade and the Mid Sized Business in the Sheffield City Region.
Anderson, A. (2001). RITS: Regional Indicators and Projects Update (Research Report).
Anderson, A. (2000). Development of a Regional Approach to International Support - Development of a Regional International Trade Strategy (Evaluation Report).
Anderson, A. (2000). RITS: Assessment of Process and Partnership Mechanisms (Research Report).
Theses / Dissertations
Anderson, A. (2018). International entrepreneurial capabilities:The role of networks in the small multinational enterprise. (Doctoral thesis). Supervised by Johnston, A. http://doi.org/10.7190/shu-thesis-00154
Presentations
Anderson, A. (2021). Help to Grow Management - Supporting Sheffield SMEs. Presented at: Business Sheffield Business Support