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Alisha Ali

Dr Alisha Ali PhD, MSc, PgCert, BSc

Principal Lecturer

Summary

Currently working with Professor Hilary Murphy, Professor of IT and Digital Marketing at the Ecole hotelier de Lausanne and Dr. Sanjay Nadkarni, Associate Professor at the Emirates Academy to develop an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. It also provides students with an awareness of their role in sustainable development and it contributes to their employability as it makes them more globally aware citizens. I am also collaborating with Professor Andrew J. Frew of Queen Margaret University in building a research domain focusing on ICT and sustainable tourism Research/Consultancy Interests: Sustainable development, sustainable tourism, eBusiiness, eTourism, innovation in hospitality and tourism and online research methods.

Alisha Ali has completed a Bachelors of Science Degree in Tourism Management, a Masters Degree in Management Studies and a PhD in Tourism which focused on investigating the uses and applications of ICT for sustainable tourism for destinations. She teaches in the areas of innovation, IT, sustainable tourism and hospitality operations. Her research interests are sustainable development, technology applications and impacts for hospitality and tourism, innovation in hospitality and tourism, destination management and online research methods. She is currently supervising five doctoral students.

In addition to academic activities, Alisha has worked both locally, regionally and internationally in the hospitality and tourism field. Some of her career highlights includes developing marketing communication material for the travel and tourism industry, conducting market research and analysis of world-wide trends in the hospitality industry, developing feasibility studies for industry stakeholders and working on live tourism plans and projects and participating in their implementation in the Caribbean. Alisha has been invited as a guest speaker at Cesar Ritz Colleges, Switzerland, delivered a module on Hotel Benchmarking at the Emirates Academy, Dubai and taught on business model innovation at HAAGA HELIA University of Applied Sciences. Alisha's current research focuses on developing an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. She is also building a research domain focusing on ICT and sustainable tourism and guest edited a special issue of the Journal of Information Technology & Tourism on ICT for sustainable tourism. Alisha also had a background in consultancy working with government offices, destination management organisations (DMOs) and hospitality businesses. She  currently works with businesses to develop projects for research, to inform the curriculum, student consultancy projects, work experience and graduate employment. Some examples of these companies include Stoney Middleton Heritage, Sheffield Moor Market, Hilton International, QHotels and Marriott Worldwide.

  • About

    Qualifications

    • 2011: Post Graduate Certificate - Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
    • 2010: Doctor of Philosophy, Tourism Management, Queen Margaret University
    • 2006: MSc Management (Human Resource Management), Other, United Kingdom
    • 2000: BSc Tourism Management, Other, United Kingdom

    Member of professional body

    Membership

    • 2013 to 2017: , European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE), United Kingdom
    • 2012 to 2018: , Institute of Hospitality , United Kingdom

    Other

    • 2011: , Higher Education Academy (HEA), United Kingdom

    Principal Lecturer

    Teaching expertise

    • Hospitality
    • Operations
    • Tourism

    Research

    • Service Sector Management

    Industry Links

    • Consultancy
    • Developing student projects
    • Member of prof body
    • Partnership development
    • Working with Prof body

  • Faculty

    Sheffield Business School

    Hospitality

    2015 to 2016: Hospitality Business Solutions, Sheffield Hallam University, United Kingdom

    2011 to 2016: Managing Hospitality Resources, Sheffield Hallam University, United Kingdom

    2009 to 2016: Understanding Hospitality Resources, Sheffield Hallam University, United Kingdom

    2009 to 2011: Hospitality Service Excellence, Sheffield Hallam University, United Kingdom

    2009 to 2016: Hospitality Concepts and Innovation, Sheffield Hallam University, United Kingdom

    2009 to 2016: MSc Dissertations, Sheffield Hallam University, United Kingdom

  • Publications

    HERSTEIN, Ram, SHAKED, Gilboa, EYAL, Gamliel, RON, Berger and ALI, Alisha (2018). The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels. Services Marketing Quarterly, 1-16. (In Press)

    ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2018). Hospitality employers’ perceptions of technology for sustainable development: The implications for graduate employability. Tourism and Hospitality Research, 18 (2), 131-142.

    DODDS, Rachel, ALI, Alisha and GALASKI, Kelly (2018). Mobilising Knowledge: Determining key elements for success and pitfalls in developing Community Based Tourism. Current Issues in Tourism, 21 (13), 1547-1568.

    ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2017). Sustainable development and hospitality education : employers’ perspectives on the relevance for graduate employability. Journal of Teaching in Travel & Tourism, 17 (3), 159-172.

    ALI, Alisha (2015). Theoretical perspectives on destination image. In: BRICKER, Kelly and DONOHOE, Holly, (eds.) The demystifying theories in tourism. Wallingford, Oxfordshire, CABI, 104-117.

    ALI, Alisha and FREW, Andrew J. (2014). ICT for sustainable tourism: a challenging relationship? Information Technology & Tourism, 14 (4), 261-264.

    ALI, Alisha and FREW, Andrew J. (2014). Technology innovation and applications in sustainable destination development. Information Technology & Tourism, 14 (4), 265-290.

    ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19.

    ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2014). Hospitality students' perceptions of digital tools for learning and sustainable development. Journal of Hospitality, Leisure, Sports & Tourism Education, 15, 1-10.

    ALI, Alisha and J. FREW, Andrew (2014). ICT and sustainable tourism development: an innovative perspective. Journal of Hospitality and Tourism Technology, 5 (1), 2-16.

    ALI, Alisha and FREW, A. J. (2013). Information and communication technologies for sustainable tourism. Advances in Tourism . Routledge, 1-224.

    ALISHA, Ali, MURPHY, Hilary and NADKARNI, Sanjay (2012). Hospitality students' perceptions of digital tools for learning and sustainable development. In: EuroCHRIE2012, Lausanne, October 25th-27th 2012. (Submitted)

    ALI, Alisha and CARSON, Dean (2011). Information and communications technology (ICT) and the challenge of sustainable self-drive tourism. In: PRIDEAUX, Bruce and CARSON, Dean, (eds.) Drive tourism : trends and emerging markets. Advances in tourism . London, Routledge, 124-145.

    ALI, Alisha and FREW, Andrew (2010). ICT - A sustainable approach to sustainable tourism development. Journal of Hospitality Application and Research, 5 (2), 28-58.

    Journal article: HERSTEIN, R. SHAKED, G. GILBOA, E. BERGER, R. ALI, A. (2018), 'The role of private label brands in enhancing service satisfaction in the hotel industry: comparing luxury and boutique hotels', Services Marketing Quarterly, vol 39, no 2, pp. 140-155

    Journal article: Dodds, R. ALI, A. Galaski, K. (2017), 'Mobilizing knowledge: determining key elements for success and pitfalls in developing community-based tourism', Current Issues in Tourism, pp. 1-22

    Journal article: ALI, A. MURPHY, H. NADKARNI, S. (2017), 'Sustainable development and hospitality education: employers’ perspectives on the relevance for graduate employability', Journal of Teaching in Travel and Tourism

    Journal article: ALI, A. Frew, A. (2014), 'ICT for sustainable tourism: a challenging relationship?', Information Technology & Tourism, vol 14, no 4, pp. 261-264

    Journal article: ALI, A. CARSON, D. (2010), 'ICT Technology and the Challenge for Sustainable Self-Drive Tourism', Drive Tourism: Trends and Emerging Markets

    Book chapter: ALI, A. Eastham, J. (2013), 'Procurement in Hospitality' Key Concepts in Hospitality Management, R. Wood eds, Sage Publications, London, London, pp. 135-139

    Book chapter: ALI, A. Frew, J. (2010), 'ICT and its Role in Sustainable Tourism Development' Information and Communication Technologies in Tourism 2010, Lugano, Gretzel, U., Law, R. & Fuchs, M eds, Springer, New York, pp. 479-491

    Conference Paper: TOMASELLA, B. ALI, A. (2016), 'Corporate Social Responsibility and digital communication in small independent restaurants'. Paper presented at 5th International Conference on Social Responsibility, Ethics and Sustainable Business, Bocconi University, Milan (Italy)

    Conference Paper: ALI, A. TOMASELLA, B. (2016), 'A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises'. Paper presented at Business Academy of Management Conference

    Conference Paper: Gardiner, K. Buosi, G. ALI, A. (2015), 'The Contextual Antecedents of Emotional Labour of holiday representative: an Observational Study'. Paper presented at EuroCHRIE 2015

    Conference Paper: ALI, A. Murphy, H. Nadkarni, S. (2014), 'The Employer Perspective of Sustainability: Implications for Hospitality Education'. Paper presented at EuroCHRIE 2014. Awarded the Institute of Hospitality 2014 Research Award at this conference

    Conference Paper: ALI, A. Sharkey, J. (2014), 'An Investigation into Determinants that Drive Product Innovation in Foodservice Equipment Manufacturers'. Paper presented at EuroCHRIE Conference, 2014

    Conference Paper: Nield, K. Sadik, A. ALI, A. (2014), 'Ghanaian Hospitality Industry Education and Employability: Emerging Trends'. Paper presented at EuroCHRIE Conference, Dubai, UAE

    Conference Paper: ALI, A. (2013), 'What do Students Value from their Placements?'. Paper presented at EuroCHRIE Conference, 2013

    Conference Paper: ALI, A. Murphy, C. Nadkarni, S. (2012), 'Hospitality Students Perceptions of Digital Tools for Learning and Sustainable Development'. Paper presented at EuroCHRIE Conference, 2012

    Conference Paper: ALI, A. FREW, J. (2009), 'ICT and Sustainable Tourism Development: A Literature Review'. Paper presented at Hospitality Information Technology Association Conference, Anaheim Convention Centre, Anaheim, CA, USA

    Conference Paper: ALI, A. FREW, J. (2008), 'Innovation, ICT and Sustainable Tourism Development'. Paper presented at International Society for Travel and Tourism Educators Conference (ISTTE)

    Conference Paper: ALI, A. FREW, J. (2008), 'ICT for Sustainable Tourism Development - An Emergent Framework'. Paper presented at 2nd International Scientific Conference of the e-Business Forum: E-Business in Travel, Tourism and Hospitality

  • Other activities

    Award

    • 2018: CHME StR SHARE Award for Innovation in Teaching and Learning, Council for Hospitality Management Education (CHME), United Kingdom

    Competitve Research Award

    • 2018: Principal Investigator, Welcome to Yorkshire, The Value of Tourism to Yorkshire, Welcome To Yorkshire, United Kingdom
    • 2017: Principal Investigator, Welcome to Yorkshire, The Value of Tourism to Yorkshire, Welcome To Yorkshire, United Kingdom
    • 2015: Showcasing Sheffield's Social Science Research - Festival of Social Science, ESRC Festival of Social Science, United Kingdom
    • 2015: Sheffield Business School Pedagogic Innovation Fund, Sheffield Hallam University, United Kingdom
    • 2015: ESRC Festival of Social Science, Sharing Sheffield Doctoral Research, ESRC Festival of Social Science, United Kingdom
    • 2015: Co-investigator, The Moor Market, Sheffield First 1 Year of Trading Review for the Sheffield City Council, Sheffield City Council, United Kingdom
    • 2014: Co-investigator, Impact of HS2 on Stoneleigh Park for ECUS Environmental Consultants, ECUS Consulting Ltd, United Kingdom
    • 2014: Co-investigator, The Moor Market, Sheffield First 6 Months of Trading Review for the Sheffield City Council, Sheffield City Council, United Kingdom
    • 2014: Hospitality Research Residential, Sheffield Business School, Sheffield Hallam University, United Kingdom
    • 2012: Developed and delivered Hotel Benchmarking Module for The Emirates Academy of Hospitality Management, The Emirates Academy of Hospitality Management, United Arab Emirates
    • 2012: Hospitality Research Residential, Sheffield Business School, Sheffield Hallam University, United Kingdom
    • 2011: Co-investigator, ATTRACT, promoting meeting, discussion and co-operation among different stakeholders on accessible tourism, Leonardo da Vinci Partnership, Leonardo da Vinci Partnership, Belgium
    • 2011: Co-investigator, ATTRACT, promoting meeting, discussion and co-operation among different stakeholders on accessible tourism, Leonardo da Vinci Partnership, The Emirates Academy of Hospitality Management, United Arab Emirates
    • 2010: Delivered a workshop on Information Technology and Sustainable Tourism Development, funded by the International Federation for IT in Travel and Tourism and Queen Margaret University, International Federation for IT and Travel and Tourism (IFITT), United Kingdom

  • Post graduate supervision

    Completed supervisions

    • 3 x PhD Supervision (3 students)

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