Currently working with Professor Hilary Murphy, Professor of IT and Digital Marketing at the Ecole hotelier de Lausanne and Dr. Sanjay Nadkarni, Associate Professor at the Emirates Academy to develop an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. It also provides students with an awareness of their role in sustainable development and it contributes to their employability as it makes them more globally aware citizens. I am also collaborating with Professor Andrew J. Frew of Queen Margaret University in building a research domain focusing on ICT and sustainable tourism Research/Consultancy Interests: Sustainable development, sustainable tourism, eBusiiness, eTourism, innovation in hospitality and tourism and online research methods.
Alisha Ali has completed a Bachelors of Science Degree in Tourism Management, a Masters Degree in Management Studies and a PhD in Tourism which focused on investigating the uses and applications of ICT for sustainable tourism for destinations. She teaches in the areas of innovation, IT, sustainable tourism and hospitality operations. Her research interests are sustainable development, technology applications and impacts for hospitality and tourism, innovation in hospitality and tourism, destination management and online research methods. She is currently supervising five doctoral students.
In addition to academic activities, Alisha has worked both locally, regionally and internationally in the hospitality and tourism field. Some of her career highlights includes developing marketing communication material for the travel and tourism industry, conducting market research and analysis of world-wide trends in the hospitality industry, developing feasibility studies for industry stakeholders and working on live tourism plans and projects and participating in their implementation in the Caribbean. Alisha has been invited as a guest speaker at Cesar Ritz Colleges, Switzerland, delivered a module on Hotel Benchmarking at the Emirates Academy, Dubai and taught on business model innovation at HAAGA HELIA University of Applied Sciences. Alisha's current research focuses on developing an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. She is also building a research domain focusing on ICT and sustainable tourism and guest edited a special issue of the Journal of Information Technology & Tourism on ICT for sustainable tourism. Alisha also had a background in consultancy working with government offices, destination management organisations (DMOs) and hospitality businesses. She currently works with businesses to develop projects for research, to inform the curriculum, student consultancy projects, work experience and graduate employment. Some examples of these companies include Stoney Middleton Heritage, Sheffield Moor Market, Hilton International, QHotels and Marriott Worldwide.
- 2011: Post Graduate Certificate - Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
- 2010: Doctor of Philosophy, Tourism Management, Queen Margaret University
- 2006: MSc Management (Human Resource Management), Other
- 2000: BSc Tourism Management, Other
- Service Sector Management
- Developing student projects
- Member of prof body
- Partnership development
- Working with Prof body
Dept Of Service Sector Management
Sheffield Business School
2015 to 2016: Hospitality Business Solutions, Sheffield Hallam University, United Kingdom
2011 to 2016: Managing Hospitality Resources, Sheffield Hallam University, United Kingdom
HERSTEIN, Ram, SHAKED, Gilboa, EYAL, Gamliel, RON, Berger and ALI, Alisha (2017). The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels. Services Marketing Quarterly.
ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2017). Sustainable development and hospitality education : employers’ perspectives on the relevance for graduate employability. Journal of Teaching in Travel & Tourism, 17 (3), 159-172.
DODDS, Rachel, ALI, Alisha and GALASKI, Kelly (2016). Mobilising Knowledge: Determining key elements for success and pitfalls in developing Community Based Tourism. Current Issues in Tourism. (In Press)
ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2016). Hospitality employers’ perceptions of technology for sustainable development: The implications for graduate employability. Tourism and Hospitality Research. (In Press)
ALI, Alisha and FREW, Andrew J. (2014). ICT for sustainable tourism: a challenging relationship? Information Technology & Tourism, 14 (4), 261-264.
ALI, Alisha and FREW, Andrew J. (2014). Technology innovation and applications in sustainable destination development. Information Technology & Tourism, 14 (4), 265-290.
ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19.
ALI, Alisha, MURPHY, Hilary and NADKARNI, Sanjay (2014). Hospitality students' perceptions of digital tools for learning and sustainable development. Journal of Hospitality, Leisure, Sports & Tourism Education, 15, 1-10.
ALI, Alisha and J. FREW, Andrew (2014). ICT and sustainable tourism development: an innovative perspective. Journal of Hospitality and Tourism Technology, 5 (1), 2-16.
ALI, Alisha and FREW, A. J. (2013). Information and communication technologies for sustainable tourism. Advances in Tourism . Routledge, 1-224.
ALISHA, Ali, MURPHY, Hilary and NADKARNI, Sanjay (2012). Hospitality students' perceptions of digital tools for learning and sustainable development. In: EuroCHRIE2012, Lausanne, October 25th-27th 2012. (Submitted)
ALI, Alisha and CARSON, Dean (2011). Information and communications technology (ICT) and the challenge of sustainable self-drive tourism. In: PRIDEAUX, Bruce and CARSON, Dean, (eds.) Drive tourism : trends and emerging markets. Advances in tourism . London, Routledge, 124-145.
ALI, Alisha and FREW, Andrew (2010). ICT - A sustainable approach to sustainable tourism development. Journal of Hospitality Application and Research, 5 (2), 28-58.
Journal article: ALI, A. MURPHY, H. NADKARNI, S. (2017), 'Sustainable development and hospitality education: employers’ perspectives on the relevance for graduate employability', Journal of Teaching in Travel & Tourism
Journal article: ALI, A. Frew, A. (2014), 'ICT for sustainable tourism: a challenging relationship?', Information Technology & Tourism, vol 14, no 4, pp. 261-264
Journal article: ALI, A. CARSON, D. (2010), 'ICT Technology and the Challenge for Sustainable Self-Drive Tourism', Drive Tourism: Trends and Emerging Markets
Book chapter: ALI, A. Eastham, J. (2013), 'Procurement in Hospitality' Key Concepts in Hospitality Management, R. Wood eds, Sage Publications, London, London, pp. 135-139
Book chapter: ALI, A. Frew, J. (2010), 'ICT and its Role in Sustainable Tourism Development' Information and Communication Technologies in Tourism 2010, Lugano, Gretzel, U., Law, R. & Fuchs, M eds, Springer, New York, pp. 479-491
Conference Paper: ALI, A. TOMASELLA, B. (2016), 'A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises'. Paper presented at Business Academy of Management Conference
Conference Paper: TOMASELLA, B. ALI, A. (2016), 'Corporate Social Responsibility and digital communication in small independent restaurants'. Paper presented at 5th International Conference on Social Responsibility, Ethics and Sustainable Business, Bocconi University, Milan (Italy)
Conference Paper: Gardiner, K. Buosi, G. ALI, A. (2015), 'The Contextual Antecedents of Emotional Labour of holiday representative: an Observational Study'. Paper presented at EuroCHRIE 2015
Conference Paper: ALI, A. Sharkey, J. (2014), 'An Investigation into Determinants that Drive Product Innovation in Foodservice Equipment Manufacturers'. Paper presented at EuroCHRIE Conference, 2014
Conference Paper: Nield, K. Sadik, A. ALI, A. (2014), 'Ghanaian Hospitality Industry Education and Employability: Emerging Trends'. Paper presented at EuroCHRIE Conference, Dubai, UAE
Conference Paper: ALI, A. Murphy, H. Nadkarni, S. (2014), 'The Employer Perspective of Sustainability: Implications for Hospitality Education'. Paper presented at EuroCHRIE 2014. Awarded the Institute of Hospitality 2014 Research Award at this conference
Conference Paper: ALI, A. (2013), 'What do Students Value from their Placements?'. Paper presented at EuroCHRIE Conference, 2013
Conference Paper: ALI, A. Murphy, C. Nadkarni, S. (2012), 'Hospitality Students Perceptions of Digital Tools for Learning and Sustainable Development'. Paper presented at EuroCHRIE Conference, 2012
Conference Paper: ALI, A. FREW, J. (2009), 'ICT and Sustainable Tourism Development: A Literature Review'. Paper presented at Hospitality Information Technology Association Conference, Anaheim Convention Centre, Anaheim, CA, USA
Conference Paper: ALI, A. FREW, J. (2008), 'Innovation, ICT and Sustainable Tourism Development'. Paper presented at International Society for Travel and Tourism Educators Conference (ISTTE)
Conference Paper: ALI, A. FREW, J. (2008), 'ICT for Sustainable Tourism Development - An Emergent Framework'. Paper presented at 2nd International Scientific Conference of the e-Business Forum: E-Business in Travel, Tourism and Hospitality
Other: GRAHAM, D. ALI, A. (2016), 'Hospitality Education Is Not One Size Fits All'
- 2015:PhD completion (1 student)
- PhD Supervision (3 students)
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