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Alisha Ali

Dr Alisha Ali PhD, MSc, PgCert, BSc

Principal Lecturer

Summary

Currently working with Professor Hilary Murphy, Professor of IT and Digital Marketing at the Ecole hotelier de Lausanne and Dr. Sanjay Nadkarni, Associate Professor at the Emirates Academy to develop an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. It also provides students with an awareness of their role in sustainable development and it contributes to their employability as it makes them more globally aware citizens. I am also collaborating with Professor Andrew J. Frew of Queen Margaret University in building a research domain focusing on ICT and sustainable tourism Research/Consultancy Interests: Sustainable development, sustainable tourism, eBusiiness, eTourism, innovation in hospitality and tourism and online research methods.

Alisha Ali has completed a Bachelors of Science Degree in Tourism Management, a Masters Degree in Management Studies and a PhD in Tourism which focused on investigating the uses and applications of ICT for sustainable tourism for destinations. She teaches in the areas of innovation, IT, sustainable tourism and hospitality operations. Her research interests are sustainable development, technology applications and impacts for hospitality and tourism, innovation in hospitality and tourism, destination management and online research methods. She is currently supervising five doctoral students.

In addition to academic activities, Alisha has worked both locally, regionally and internationally in the hospitality and tourism field. Some of her career highlights includes developing marketing communication material for the travel and tourism industry, conducting market research and analysis of world-wide trends in the hospitality industry, developing feasibility studies for industry stakeholders and working on live tourism plans and projects and participating in their implementation in the Caribbean. Alisha has been invited as a guest speaker at Cesar Ritz Colleges, Switzerland, delivered a module on Hotel Benchmarking at the Emirates Academy, Dubai and taught on business model innovation at HAAGA HELIA University of Applied Sciences. Alisha's current research focuses on developing an understanding of how students use digital tools for their learning and what contributions this makes to sustainable development. Understanding how students engage with digital tools for sustainable development can benefit Universities by improving their Education for Sustainable Development strategy. She is also building a research domain focusing on ICT and sustainable tourism and guest edited a special issue of the Journal of Information Technology & Tourism on ICT for sustainable tourism. Alisha also had a background in consultancy working with government offices, destination management organisations (DMOs) and hospitality businesses. She  currently works with businesses to develop projects for research, to inform the curriculum, student consultancy projects, work experience and graduate employment. Some examples of these companies include Stoney Middleton Heritage, Sheffield Moor Market, Hilton International, QHotels and Marriott Worldwide.

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