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Alisha Ali

Dr Alisha Ali PhD, MSc, PgCert, BSc

Principal Lecturer


I am the PhD Programme Leader in the Sheffield Business School.

In 2018, I won the Council for Hospitaity Manaement Education (CHME)/Smith Travel Research (StR) Share Award for Innovation in Teaching and Learning (with Dr. Emma Martin).

I was awarded the The Institute of Hospitality Research Award for the best research paper (with co-authors Professor Hilary Murphy & Dr. Sanjay Nadkarni) at the European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE) conference in 2014.

I am the the Regional Editor – Europe - Journal of Hospitality and Tourism Technology (JHTT). My research and teaching reflects my comprehensive practical experiecnce.

I teach in the areas of innovation, IT, sustainable tourism, operations management, hospitality and tourism. This is complemented by my research interests in sustainable development, ICT, innovation, operations management, corporate social responsibility, destination management, hospitality and tourism, consultancy, employability and how students' learn.

I have a sustained a record of research activity with over 30 publications in peer reviewed journal articles, books, book chapters, conference papers, book reviews and articles in the trade press. I also have extensive experience in PhD supervision, completions and examinations.

In addition to academic activities, I have a background in consultancy, working with government offices, destination management organisations (DMOs) and international, national and local businesses. Some of my career highlights include developing feasibility studies for DMOs, developing marketing communication material for the travel and tourism industry, conducting market research and analysis of worldwide trends in the hospitality and tourism industry and working on live tourism plans and projects and participating in their implementation in the Caribbean.

I have been invited as a guest speaker in Australia, Switzerland, Dubai, Botswana, Canada and Finland. I am frequently consulted as an external expert on grants for research funding, for validation of hospitality and tourism programmes, journal reviewing and is an external examiner at a number of UK universities. I am a member of the scientific review committees for the ENTER, CHME and EUROCHRIE conferences.

I have guest edited a special issue (with Prof. Andy Frew) of the Journal of Information Technology & Tourism on ICTs for sustainable tourism and ran workshops with the aim of building a research domain on ICT and sustainable tourism development.

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