Beth joined the teaching team at SHU in 2004. Her main research interests are media representations and equity policies in sport. Her PhD focused on the inclusion and progression of women in football coach education and she has presented at international sport communication conferences in recent years. Beth also oversees the Academy of Sport and Physical Activity's undergraduate courses, with a particular focus on enhancing the student experience.
Beth is a Principal Lecturer in the Academy of Sport and Physical Activity at Sheffield Hallam University. She has taught and supervised students since 2002 in the social and cultural study of sport. As Undergraduate Academic Delivery Lead Beth oversees the quality of the undergraduate student experience, which includes enhancing induction and student support systems, implementing the reapproval of courses and responding to student feedback. Beth is an active researcher in the fields of sport inclusion and sport media. Her PhD (awarded by Manchester Metropolitan University in 2007) was a critical discourse analysis of gendered organisational practices and identities within grassroots football. Her current research interests are in the fields of equity policies and media representations of gender and nation in sport, and she continues to publish internationally. Beth has recently been working on content analyses of media representations of gender and nation at London 2012, the 2014 and 2015 football World Cups and in BBC sports news programming.
Representations of gender and nation in sport; Women's Super League (football); Gender issues in sport; Equity policy in sport; Women working in sport organisations (coaching, playing, management)
Academy of Sport and Physical Activity
Health And Wellbeing
BA Sport Studies
Media Discourses and Sport Journalism, UG Project supervision, PhD supervision
Fielding-Lloyd, B. & Black, J. (forthcoming). Lionesses, mothers, heroes: The changing narratives of England’s women’s World Cup soccer team in the English press. Ninth Summit on Communication and Sport, International Association for Sport, 11-13 March 2015, Grand Rapids, Michigan.
Fielding-Lloyd, B., Woodhouse, D. & Sequerra, R. (forthcoming). "The match just isn't enough": Family and the spectacle in marketing the England Women’s [soccer] Super League. Ninth Summit on Communication and Sport, International Association for Sport, 11-13 March 2015, Grand Rapids, Michigan.
Fielding-Lloyd,B. & Meân, L. (2015). Demanding a more inclusive British Broadcasting Corporation: Building narratives of gender and the home nations in BBC sports news. Eighth Summit on Communication and Sport, International Association for Sport, 6-8 March 2015, Charlotte, North Carolina.
Fielding-Lloyd, B. (2015). Importance of role models at a local level. Invited Panel member. Insight Series, Women in Sport annual conference, 24th February.
Fielding-Lloyd, B. & Meân, L. (2014) Managing British governmental pressure for inclusive media coverage, Phase 1: Coverage of women's sport on BBC's Sportsday news show. Seventh Summit on Communication and Sport, International Association for Sport, 14-16 March 2014, New York, New York.
Fielding-Lloyd, B. & Meân, L. (2013) 'Soccer and ‘Team GB’: Managing nation and gender in the media coverage of the London Olympics 2012.' Sixth Summit on Communication and Sport, International Association for Communication and Sport, 22-24 February 2013, Austin, TX.
Fielding-Lloyd, B. & Meân, L. (2010) Gender problems? Discursive approaches to equality in coach education. Leisure Studies Association Conference, Diversity and Equality in Leisure, Sport and Tourism, 6-8 July, 2010, Leeds: England.
Fielding-Lloyd, B. & Blackshaw, T. (2010). Virtual Communities. In Blackshaw, T. (Ed.) Key Concepts in Community Studies. London: Sage. pp.104 - 112.
Fielding-Lloyd, B. & Blackshaw, T. (2010). Locality, Place and Neighbourhood. In Blackshaw, T. (Ed.) Key Concepts in Community Studies. London: Sage. pp.96 - 103.
Blackshaw, T. & Fielding-Lloyd, B. (2010). Community and Identity. In Blackshaw, T. (Ed.) Key Concepts in Community Studies. London: Sage. pp.112 - 118.
BLACK, Jack and FIELDING-LLOYD, Beth (2017). Re-establishing the ‘outsiders’: English press coverage of the 2015 FIFA Women’s World Cup. International Review for the Sociology of Sport. (In Press)
FIELDING-LLOYD, Beth and MEAN, Lindsey (2015). Women training to coach a male sport : managing gendered identities and masculinist discourses. Communication and Sport. (In Press)
FIELDING-LLOYD, Beth and MEÂN, Lindsey J. (2008). Standards and separatism: the discursive construction of gender in English soccer coach education. Sex Roles, 58 (1-2), 24-39.
BA Sport, Leisure and Culture, Leeds Beckett University, 2012 - present
MA Leisure, Sport and Culture, Leeds Beckett University, 2012 - present
Gambling, risk and consumerism
The FA Women's Super League: Framing developments in elite women's football
Beth teaches sport sociology, focusing particularly on sports media, social inclusion and gender issues. Her research centres on women working in sport organisations, affirmative action policies in sport and the relationship between sport and the mass media. She researched representations of gender in media coverage of the London 2012 Olympics and is now doing an analysis of how both gender and the different home nations are represented in BBC Sport news.
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