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  4. Beth Fielding-Lloyd

Dr Beth Fielding-Lloyd SFHEA

Principal Lecturer, Quality and Learning, Teaching and Assessment Lead


Beth joined the teaching team at SHU in 2004. Her main research interests are media representations and equity policies in sport. Her PhD focused on the inclusion and progression of women in football coach education. Beth also oversees the Academy of Sport and Physical Activity's quality assurance processes, with a particular focus on enhancing learning, teaching and assessment.


Beth is a Principal Lecturer in the Academy of Sport and Physical Activity at Sheffield Hallam University. She has taught and supervised students since 2002 in the social and cultural study of sport. As Quality and LTA lead Beth oversees the quality assurance of our courses and leads enhancement of our learning, teaching and assessment. Beth is an active researcher in the fields of sport inclusion and sport media. Her PhD (awarded by Manchester Metropolitan University in 2007) was a critical discourse analysis of gendered organisational practices and identities within grassroots football. Her current research interests are in the fields of equity policies and media representations of gender and nation in sport, and she continues to publish internationally. Beth has recently been working on critical analyses of the professionalisation of women's football in England and content analyses of media representations of gender at international football events.

Representations of gender and nation in sport; Women's Super League (football); Gender issues in sport; Equity policy in sport; Women working in sport organisations (coaching, playing, management)


Academy of Sport and Physical Activity

Health And Wellbeing

The Media and Major Sport Events
UG Project supervision
PhD supervision


BA Sport Studies 

Media Discourses and Sport Journalism, UG Project supervision, PhD supervision


Fielding-Lloyd, B., & Meân, L.J. (2008). Standards and separatism: the discursive construction of gender in English soccer coach education. Sex Roles, 58 (1-2), 24-39.

Fielding-lloyd, B., Woodhouse, D., & Sequerra, R. (2018). ‘More than just a game’: family and spectacle inmarketing the England Women’s Super League. Soccer and Society.

Black, J., & Fielding-Lloyd, B. (2017). Re-establishing the ‘outsiders’: English press coverage of the 2015 FIFA Women’s World Cup. International Review for the Sociology of Sport.

Journal articles

Woodhouse, D., Fielding-Lloyd, B., & Sequerra, R. (2019). Big brother’s little sister: the ideological construction of women’s super league. Sport in Society.

Theses / Dissertations

Blackshaw, S. (2016). The changing face of gambling: an investigation of serious leisure horserace gamblers. (Doctoral thesis). Supervised by Shibli, S., Fielding-Lloyd, B., & Woodhouse, D.

Sequerra, R. (2014). The FA women's super league : framing developments in elite women's football. (Doctoral thesis). Supervised by Woodhouse, D., & Fielding-Lloyd, B.


Woodhouse, D., Fielding-Lloyd, B., & Sequerra, R. (2018). Big Brother's Little Sister: The Ideological Construction of Women's Super League. Presented at: Shared Solidarities: Galvanising the Women's Movement, Shefield Hallam University

Fielding-Lloyd, B., Woodhouse, D., & Sequerra, R. (2017). Feminising Football and Its Fandom: The Ideological Construction of Women's Super League. Presented at: International Conference for the Sociology of Gender, Tokyo

Other activities

Editorial Board member for Communication and Sport

Postgraduate supervision

Gambling, risk and consumerism

The FA Women's Super League: Framing developments in elite women's football


Beth teaches sport sociology, focusing particularly on sports media, social inclusion and gender issues. Her research centres on women working in sport organisations, affirmative action policies in sport and the relationship between sport and the mass media. She researched representations of gender in media coverage of the London 2012 Olympics and is now doing an analysis of how both gender and the different home nations are represented in BBC Sport news.

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