David Barrett has worked at SIRC for seven years, specialising in the analysis of spatial data. David is qualified in the use of Geographic Information Systems, and specialises in the analysis of spatial data and in data visualisation. He has worked on market segmentation analyses for professional sports clubs, and has used GIS to measure and analyse the extent of sports facility catchments, supporting our delivery of the National Benchmarking Service.
David has worked for a number of national governing bodies of sport, most notably England Athletics, GB Archery and BADMINTON England. He has undertaken audits of participation and competition, combining secondary data sources with online surveying and qualitative interviews of stakeholders and participants. David is skilled in the creation, management and interpretation of large-scale databases and of designing appropriate research tools to take advantage of new technologies.
David has a long record of working with local authorities, having worked in local government for over 7 years, and for a range of local authority clients since joining SIRC. In so doing, he has built up a sound working knowledge of Sport England's Active People and Active Places datasets.
David has also worked with clients in professional sport. For Harlequins FC David produced a supporter market segmentation analysis to underpin the development of a revised marketing strategy for the club in its 'Heartland' area. More recently, David designed and executed an online survey of Celtic FC's season ticket holders to support the club's long-term business planning, as well as working with the British Golf Museum on a consultation exercise in advance of its reopening in 2015.
Participation, Benchmarking, Elite Sport, Spatial Analysis, Volunteering
- Sport Industry Research Centre
RFU Spirit of Rugby Evaluation
RFU All Schools Evaluation UK School Games Level 4 (National Event) Evaluation
School Games Mark Validation England Athletics Competition Audit, England Athletics Recreational Running Research
Euro Nations Hockey 2015, Event Impact Assessment The Open Championship 2015, Economic Impact Assessment
National Governing Body CEO Forum (2015), The State of Play
England Athletics (2011), Bridging the Gap: Research to provide insight into the development and retention of young athletes Sport and Recreation Alliance (2009) Sports Club Survey
WILSON, Robert, PLUMLEY, Daniel James and BARRETT, David (2016). Staring into the abyss? The state of UK rugby's Super League. Managing Leisure, 20 (6), 293-310.
BULLOUGH, Steven, DAVIES, Larissa and BARRETT, David (2015). The impact of a community free swimming programme for young people (under 19) in England. Sport Management Review, 18 (1), 32-44.
HART, Gemma, SHIBLI, Simon, BULLOUGH, Steven and BARRETT, David (2015). School Games Mark Validation : Final Report : Year 3 (2013-14). Project Report. Sheffield Hallam University.
WILSON, Robert, PLUMLEY, Daniel James and BARRETT, David (2015). Staring into the abyss? : the state of UK rugby's Super League. Managing Sport and Leisure, 20 (6), 293-310.
NICHOLS, Geoff, TAYLOR, Peter, BARRETT, David and JEANES, Ruth (2014). Youth sport volunteers in England : a paradox between reducing the state and promoting a Big Society. Sport Management Review, 17 (3), 337-346.
NICHOLS, Geoff, PADMORE, Joanne, TAYLOR, Peter and BARRETT, David (2012). The relationship between types of sports club and English government policy to grow participation. International Journal of Sport Policy and Politics, 4 (2), 187-200.
BARRETT, David and MOORE, Richard (2010). The Coaching Workforce Survey 2010 - Baseline Report. Project Report. Northern Ireland, Sport Northern Ireland.
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