Ewen Crilley MSc, PGCHE, BA (Hons), FHEA

Senior Lecturer

Summary

Ewen has extensive experience in the Hotel, Cruise and Restaurant sector. Managing food, beverage, and event operations both nationally and internationally within large branded operations, luxury hotels to small independent businesses.

He joined Sheffield Hallam University in February 2023 after many years working for another UK institution and gained much experience in UG and PG programmes with Hospitality, Tourism, Events and Culinary Arts.

Having spent his career within the Hospitality Sector at operational levels and now within Hospitality and Tourism education. His professional background allows him to bring real world experiences into his teaching and learning whilst also offering valuable support to students.

Ewen is currently studying his PhD, researching the acceptability of Human Robot Interaction within food service operations.

About

Ewen is a senior lecturer within Global Business, Tourism and Hospitality Management. He teaches across a range of courses, delieving modules with a business focus and applied hospitality nature. Ewen brings his knowledge and experience into all subject content allowing students to explore the key fundamentals of business operations. All modules have core elements of Business, Technology and Sustainability as key threads that support developing future leaders.

Qualifications:
• 2021 Msc. International Tourism Management. University of Derby, UK
• 2018 PGCE in Higher Education. University of Derby, UK
• 2017 B.A.(Hons.) International Hospitality Business Management. University of Derby, UK

Recognition by Regulatory Bodies:
• 2012 Member of the Institute of Hospitality
• 2018 Award as Fellowship of the HEA

Teaching Expertise:
• Hotel, Resort and Hospitality Operations
• Digitisation in Hospitality
• Finance and Data Interpretation
• Venues and Facilities Design
• Food and Wine Tourism
• Event Operations

External Examiner:
• 2021 External Examiner for BA (Hons) International Hospitality Management/ BA (Hons) International Hospitality and Events Management/ BA (Hons) International Hospitality and Tourism Management and Hospitality Field. Cardiff Metropolitan University.UK.
• 2021 External Examiner for BA (Hons) International Culinary Arts (IMI, Switzerland) Collaboration Partner. Manchester Metropolitan University.
• August 2019 – 2021. External Examiner for Principles of Food Preparation, FdA Business & Hospitality Management and FdA Business & Events Management. University of Salford Manchester.

Teaching

Sheffield Business School

College of Business, Technology and Engineering

Subject Area

Global Business Tourism and Hospitality

Courses taught

• MSc Hospitality and Culinary Arts
• MSc International Hospitality and Tourism Management
• MSc International Tourism and Aviation Management
• BSc (Hons) Tourism and Hospitality Business Management
• BSc (Hons) Airline and Airport Management

Modules taught

• Sales and Revenue Management (L7)
• Responsible Food, Drink and Society (L7)
• Culinary Management and Service Experiences (L7)
• International Food and Beverage Management (L5)
• Research Project (L6)
• Sustainability Management for Hospitality Businesses (L5)
• Finance and Data Interpretation (L6)
• Team teaches on Consultancy Project, Strategic Management

Research

Centre for Regional Economic and Social Research
Social and Economic Research Institute

Current Research Projects

• Restaurant and Venues design and sustainable development
• Neurogastronomy (the study of flavour perception and affects cognition and memory)
• Oenology (the science and study of wine and winemaking)
• Food trends, food waste, food security and sustainable sourcing
• Hospitality AI, Robotics, xR and Innovation
• Culinary and Wine tourism and destination development
• Food tourism and destination development

Featured research

1. Crilley, E., & Dunning, J. (2024). The Art of Service redefined: Exploring Strategies and Barriers towards the Integration of Emerging Technology within Food Service Operations. In Council for Hospitality Management Education, Leeds, 21 May 2024 - 24 May 2024.

2. Crilley, E. and Michopoulou, E. (2022). Destination Marketing and Promotion: Attitudes of Local Food and Drink Producers. 2022 CHME Conference, Edinburgh

3. Crilley, E. (2022). An Exploration in Attitudes of Local Producers Towards the Impact of the use of Food and Drink in Destination Marketing and Promotion. A Case Study of Food and Drink Producers within the Peak District, Derbyshire. 2022 Gastronomy Summit, Belfast. https://www.ulster.ac.uk/gastronomysummit

4. Jones, C. and Crilley, E. (2021). '…but it’s just cooking dinner?’: Training and educating the professional chefs of the future: A pilot study. 2021 CHME Conference, Sheffield

5. Crilley, E (2019). A review of rubric use and design in developing assessment and feedback within hospitality education. 2019 CHME Conference, Greenwich.

6. Crilley, E, and Cseh, L. (2017). A preliminary investigation into the food service market, cooking, presentation methods and materials. Does it enhance the dining experience? 2017 CHME Conference, Aalborg."

Publications

Conference papers

Crilley, E., & Dunning, J. (2024). The Art of Service redefined: Exploring Strategies and Barriers towards the Integration of Emerging Technology within Food Service Operations. In Council for Hospitality Management Education, Leeds, 21 May 2024 - 24 May 2024.

Crilley, E., & Michopoulou, E. (2022). Destination Marketing and Promotion: Attitudes of Local Food and Drink Producers. In 2022 CHME Conference, Edinburgh.

Crilley, E. (2022). An Exploration in Attitudes of Local Producers Towards the Impact of the use of Food and Drink in Destination Marketing and Promotion. A Case Study of Food and Drink Producers within the Peak District, Derbyshire. In Gastronomy Summit 2022 - Belfast, Ulster Univeristy Belfast, 11 April 2022 - 13 April 2022.

Jones, C., & Crilley, E. (2021). '…but it’s just cooking dinner?’: Training and educating the professional chefs of the future: A pilot study. In 2021 CHME Conference, Sheffield.

Crilley, E. (2019). A review of rubric use and design in developing assessment and feedback within hospitality education. In 2019 CHME Conference, Greenwich.

Crilley, E., & Cseh, L. (2017). A preliminary investigation into the food service market, cooking, presentation methods and materials. Does it enhance the dining experience? In 2017 CHME Conference, Aalborg.

Ewen Crilley