Jaffer (Jay) Idris

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Jaffer Idris

Senior Lecturer


Jaffer Idris (Jay) is a lecturer working in Events Management within the Sheffield Business School at Sheffield Hallam University. Jay maintains a strong academic profile, having taught several different business modules at both Undergraduate and Postgraduate levels as well as developing and running distance learning courses. Jay has over 15 years of professional industrial experience, having held several senior management positions in private, public and voluntary sector organisations. During his professional career he has worked and advised businesses in a number of areas including human resource management, business strategy, consultancy, and operations. He has also been a part of many think tanks and advisory boards including the Sheffield Equality & Race Council and the BME Governors Network. Jay holds a number of professional accreditations including the Chartered Membership which is one of the highest level of professional membership that can be awarded with the Chartered Institute of Personnel and Development (CIPD). Jay is also a fellow of the Higher Education Academy in recognition to his contribution to higher education. As a practitioner and researcher, Jay is constantly looking at ways of innovating approaches to teaching/ learning/ coaching/ mentoring both in the conventional and non-conventional sense. Alongside this other research interests include Human Resource Management; Operations and Strategic Management. In addition, Jay has held several additional roles to teaching including module leadership for several modules as well as UG/PG employability support.



  • 2014: Post Graduate Certificate in Education,
  • 2007: MSc Human Resource Management, Sheffield Hallam University, United Kingdom
  • 2006: BSc (Hons) Information Engineering with Business, Sheffield Hallam University, United Kingdom

Knowledge Transfer

Knowledge transfer partnership (KTP)

  • 2017: , Cordoba University, Spain

Member of professional body


  • 2007: , Chartered Institute of Personnel and Development (CIPD), United Kingdom


  • 2014: , Higher Education Academy (HEA), United Kingdom

Validation Panel Member

External validation panel member

  • 2018: , University of the West of Scotland, United Kingdom

Senior Lecturer

Teaching expertise

  • Academic and Professional Skills
  • Business & Management Strategy
  • Career Management and Professional Development
  • Dissertation
  • Distance Learning
  • Events Industry Experience
  • HRM
  • Human Side of Org.
  • Managing People
  • Marketing Communications
  • Mega and Major Events (Hong Kong)
  • People and Org. in Context
  • Placement
  • Research Project
  • The International Events Manager
  • Work Related Learning


  • Understanding differences

Industry Links

  • CIPD
  • Fellow of the HEA


Department of Service Sector Management

Sheffield Business School

Events Management


Key Publications

Idris, J., Rowley, C., & Yaqub, M. (2022). Religious events: celebrating Eid-al-Fitr as a family. In Fletcher, T. (Ed.) Family Events Practices, Displays and Intimacies. Routledge: https://www.routledge.com/Family-Events-Practices-Displays-and-Intimacies/Fletcher/p/book/9780367507725

Idris, J. (2019). Spiritual Motivation for Religious Tourism Destinations. In Dowson, R., Yaqub, M.J., & Raj, R. (Eds.) Spiritual and Religious Tourism Motivations and Management. CABI: https://www.cabidigitallibrary.org/doi/10.1079/9781786394163.0059

Idris, J., May, D., Rowley, C., Abson, E., & Lynn, A. (n.d.). Group work selection methods and the impact on student outcomes and satisfaction. Presented at: International Conference on Events, Making New Waves in Africa: Exploring New Frontiers in Festivals and Events

Book chapters

Idris, J. (2024). Seeking Identity and True Transformation: the Hajj Experience. In Religious tourism and globalization: the search for identity and transformative experience. (pp. 166-178). CABI: http://doi.org/10.1079/9781800623675.0013


Yaqub, M.J., & Idris, J. (2022). International Religious Events Conference - Ireland.

Idris, J. (2017). The importance of Cultural and Religious Awareness in Course Design.

Idris, J. (2016). Cultural and Religious Awareness in Course Design.

Idris, J. (2015). Literature review on 'holistic view of storytelling as a tool for learner engagement'.

Idris, J. (2015). Holistic view of storytelling as a tool for learner engagement.

Other publications

Idris, J. (2011). The Importance Of Developing External Partners.

Idris, J. (2011). The Importance Of Performance Management Of External Partners.

Idris, J. (2010). Effective Training & Development Of Casual Staff.

Idris, J. (2010). The Importance Of Managing External Staff/ Consultants.

Other activities

HEA fellow or senior fellow

  • 2014: Fellow of HEA, Higher Education Academy (HEA)


  • 2017: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
  • 2007: Chartered Member (MCIPD), Chartered Institute of Personnel and Development (CIPD), United Kingdom

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