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Dr Jameson Gill

Senior Lecturer in Marketing



  • 2015: Doctor of Philosophy - Evaluating Memetics: A Case of Competing Perspectives at an SME, Sheffield Hallam University, United Kingdom
  • 2008: Masters - SSRM, Sheffield Hallam University, United Kingdom


Department of Management

Sheffield Business School



Journal articles

Gill, J. (2015). Entrepreneurship Across the Generations: Narrative, Gender and Learning in Family Business. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND INNOVATION, 16 (2), 153.

Gill, J. (2012). An extra-memetic empirical methodology to accompany theoretical memetics. International Journal of Organizational Analysis, 20 (3), 323-336.

Conference papers

Gill, J. (2011). An Investigation of cultural complexity via memetics: Methodological rationale and its operationalisation. In Sheffield Doctoral Conference, Sheffield, 19 April 2011 - 20 April 2011.

Book chapters

Gill, J. (2011). Memes and narrative analysis: A potential direction for the development of neo-Darwinian orientated research in organisations. In Euram 11 : proceedings of the European Academy of Management. European Academy of Management


Gill, J. (2017). Synthesising the meme concept with theories of organisation: Concept development and theoretical connections. Presented at: EGOS17 pre-Colloquium Development Workshop: Writing Theory Papers for the Academy of Management Review and Organization Studies, Copenhagen

Gill, J. (2015). The story's end : a narrative analysis of entrepreneurial exit. Presented at: EURAM 2015, Warsaw

Koenig, S.P., & Gill, J. (2015). Investigating the uncertainty of new international ventures via micro marketing discourse research : a case of mixed e-commerce and physical channels. Presented at: EURAM 15, Warsaw

Gill, J. (2014). Evaluating the meme concept : the case for a cultural optimon. Presented at: EURAM 2014, Valencia, 2014

Gill, J. (2002). Brand value co-construction in celebrity YouTuber focused communities. Presented at: Global Brand Conference, Sheffield

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