Professor Jennifer Smith Maguire
Associate Dean for Research and Innovation, College of Business, Technology and Engineering
Summary
In June 2023, I became Associate Dean for Research and Innovation, College of Business, Technology and Engineering. Prior to that, I served as Interim Head of Research and Innovation in Sheffield Business School. I am a passionate advocate for approaching Research, Innovation, and Knowledge Exchange (RIKE) as intertwined, mutually reinforcing activities and ideas, and deeply committed to developing research cultures that are inclusive, inspiring, interdisciplinary and impact-oriented
I am an interdisciplinary scholar specialising in the socio-cultural study of consumer culture and cultural intermediaries. My research focuses on the construction of markets, tastes and value, primarily in relation to food and wine.
My research and teaching span the fields of cultural and economic sociology, media and cultural studies, and critical management and marketing. I have published widely on such topics as:
• how wine makers, wine intermediaries (e.g., sommeliers, wine writers, retailers, importers) and specialist wine media construct forms of legitimacy and value, and new kinds of market relations for small-scale, natural, biodynamic and artisanal wines (in countries such as France, South Africa, Australia, China and the UK);
• the emergence of cultures of wine consumption and production in China;
• how global class and culture power dynamics are reflected in media representations of wine buying and other forms of luxury consumption;
• the cultural production and consumption of physical fitness; and more broadly
• issues of consumption, class, leisure, authenticity, provenance, and legitimacy.
I am a Fellow of the Higher Education Academy with over 20 years of experience teaching in higher education in the UK, Canada and the US, and extensive experience as a supervisor and examiner of PhD and DBA research. My teaching at SHU focuses on:
• research methods training (with DBA students and with MSc students);
• food, culture and consumer behaviour (with undergraduate students).
I lead CHEFS, the Culture, Health, Environment, Food and Society research cluster. CHEFS is a SHU-wide, interdisciplinary group focused on the socio-cultural dimensions of food and drink.
I joined Sheffield Business School in 2018 from the University of Leicester School of Business.
About
Qualifications
• 2017, Fellow, Higher Education Academy
• 2005, Associate Fellow, Higher Education Academy
• 2002, PhD Sociology, The Graduate Center, City University of New York (CUNY)
• 1997, MA Sociology, McMaster University
• 1995, Bachelor Arts and Science Honours, McMaster University
Dept of Service Sector Management Sheffield Business School
Teaching
Department of Service Sector Management
College of Business, Technology and Engineering
Research Approaches and Designs (44-806927)
Research Dissertation (44-704463)
Food Perceptions and Consumer Behaviour (44-600774)
Research
Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region
This exploratory study examined digital storytelling in the context of the Midlands and North wine region of the UK. The project was carried out with Dr John Dunning, and two Sheffield Business School Food and Nutrition student researchers, Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise).
The project aims were to:
• scope the current state of play of Midlands and North regional wineries’ digital marketing tools and content;
• identify innovation opportunities through digital storytelling.
We carried out a mixed method, cross-sectional study of a sample of Midlands and North wineries via desk research, a qualitative content analysis ‘audit’ of regional wineries’ digital marketing content, and an online survey and semi-structured interviews with winery representatives.
Findings highlighted two scales of stories—individual and regional—through which value is constructed, detailed the variation in uses of digital platforms for delivering those stories to consumers, and identified a number of ways in which the pandemic had been a catalyst for innovation. We found a number of shared attributes across regional wineries’ individual external-facing stories (re. family, provenance, and diversity) and shared internal perceptions of the Midlands and North region (regional confidence, collaboration, and difference), which suggest potential for a coherent, regional story of the Midlands and North as a 'local, regional wine destination' focused on delivering artisanal, authentic wines and wine experiences to regional consumers and domestic tourists.
The research was funded by Sheffield Hallam University Social and Economic Research Institute ‘Connecting with Professional Practice Project Fund’, 2020/21; Sheffield Business School Department of Service Sector Management Fieldwork Fund, 2020/21; and the European Regional Development Fund/Sheffield Innovation Programme; 2021.
South African wine farm worker heritage stories and the potential for ethical value generation: pilot study findings report.
This pilot study explored the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers’ heritage stories to generate ethical value in a major export market (the UK). The research was conducted in collaboration with Sheffield Business School Food and Nutrition student Nikita-Marie Bridgeman (MSc Food Consumer Marketing & Product Development), Charles Erasmus (South African Wine Industry Value Chain Roudtable) and Sharron Marco-Thyse (Centre for Rural Legal Studies).
The project aims were to:
• develop a multi-stakeholder perspective on South African wine farmworkers’ heritage stories (reflecting wine farmworkers and wine producers, and export market (UK) wine consumers and intermediaries);
• demonstrate the potential of farmworkers as active co-creators of winery ethical brand value, and of farmworker heritage stories for ethical value creation in a major export market (UK).
We carried out a mixed-method case study utilizing media analysis; focus groups and interviews with South African wine farm workers; and interviews with examples of key stakeholders in South Africa (winery owner) and the UK (consumers; wine retailer).
This pilot was made possible through funding, assistance and contributions in kind from Sheffield Hallam University, Developing International Research Funding Opportunities (DIRFO) Scheme; UK & Ireland Principles for Responsible Management Education (PRME) Seed Funding Scheme; South Africa Wine Industry Value Chain Roundtable; Centre for Rural Legal Studies; Vivian Kleynhans, Seven Sisters Winery.
Publications
Journal articles
Smith Maguire, J., Bridgeman, N.-.M., Marco-Thyse, S., & Erasmus, C. (2022). Wine farmworkers, provenance stories and ethical value claims. Journal of Wine Research, 33 (4), 214-234. http://doi.org/10.1080/09571264.2022.2143337
Smith Maguire, J., Ocejo, R.E., & DeSoucey, M. (2022). Mobile trust regimes: modes of attachment in an age of banal omnivorousness. Journal of Consumer Culture, 23 (3), 597-616. http://doi.org/10.1177/14695405221127349
Smith Maguire, J. (2021). Towards a sociology from wine and vina aperta. Journal of Cultural Analysis and Social Change, 6 (2), 10. http://doi.org/10.20897/jcasc/11448
Frost, W., Laing, J., Strickland, P., & Smith Maguire, J. (2020). Seeking a Competitive Advantage in Wine Tourism: Heritage and Storytelling at the Cellar-Door. International Journal of Hospitality Management, 87 (102460). http://doi.org/10.1016/j.ijhm.2020.102460
Smith Maguire, J., & Charters, S. (2020). Aesthetic logics, terroir and the lamination of grower champagne. Consumption, Markets and Culture. http://doi.org/10.1080/10253866.2020.1730823
Smith Maguire, J. (2019). Media representations of the nouveaux riches and the cultural constitution of the global middle class. Cultural Politics, 15 (1), 29-47. http://doi.org/10.1215/17432197-7289472
Spielmann, N., Smith Maguire, J., & Charters, S. (2018). Product patriotism: How consumption practices make and maintain national identity. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2018.05.024
Smith Maguire, J. (2018). The taste for the particular: A logic of discernment in an age of omnivorousness. Journal of Consumer Culture, 18 (1), 3-20. http://doi.org/10.1177/1469540516634416
Smith Maguire, J., Watson, D.J., & Lang, J.T. (2017). The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8), 495-501. http://doi.org/10.1080/0267257x.2017.1328906
Smith Maguire, J. (2016). Introduction: Looking at Food Practices and Taste across the Class Divide. Food, Culture & Society, 19 (1), 11-18. http://doi.org/10.1080/15528014.2016.1144995
Smith Maguire, J., & Lim, M. (2015). Lafite in China. Journal of Macromarketing, 35 (2), 229-242. http://doi.org/10.1177/0276146714529975
Smith Maguire, J. (2013). Provenance as a filtering and framing device in the qualification of wine. Consumption Markets & Culture, 16 (4), 368-391. http://doi.org/10.1080/10253866.2012.662829
Smith Maguire, J., & Hu, D. (2013). Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China. Social Identities, 19 (5), 670-684. http://doi.org/10.1080/13504630.2013.835509
Strickland, P., Smith‐Maguire, J., & Frost, W. (2013). Using family heritage to market wines. International Journal of Wine Business Research, 25 (2), 125-137. http://doi.org/10.1108/ijwbr-2012-0009
Smith Maguire, J., Strickland, P., & Frost, W. (2013). Familiness as a form of value for wineries: A preliminary account. Journal of Wine Research, 24 (2), 112-127. http://doi.org/10.1080/09571264.2013.766161
Smith Maguire, J., & Matthews, J. (2012). Are we all cultural intermediaries now? An introduction to cultural intermediaries in context. European Journal of Cultural Studies, 15 (5), 551-562. http://doi.org/10.1177/1367549412445762
Smith Maguire, J. (2010). Provenance and the liminality of production and consumption: The case of wine promoters. Marketing Theory, 10 (3), 269-282. http://doi.org/10.1177/1470593110373190
Smith Maguire, J., & Matthews, J. (2010). Cultural Intermediaries and the Media. Sociology Compass, 4 (7), 405-416. http://doi.org/10.1111/j.1751-9020.2010.00285.x
Smith Maguire, J. (2008). The personal is professional. International Journal of Cultural Studies, 11 (2), 211-229. http://doi.org/10.1177/1367877908089265
Smith Maguire, J., & Stanway, K. (2008). Looking good Consumption and the problems of self-production. European Journal of Cultural Studies, 11 (1), 63-81. http://doi.org/10.1177/1367549407084964
Smith Maguire, J. (2008). Leisure and the Obligation of Self-Work: An Examination of the Fitness Field. Leisure Studies, 27 (1), 59-75. http://doi.org/10.1080/02614360701605729
Zukin, S., & Smith Maguire, J. (2004). Consumers and consumption. Annual Review of Sociology, 30, 173-197. http://doi.org/10.1146/annurev.soc.30.012703.110553
Smith Maguire, J. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. International Review for the Sociology of Sport, 37 (4), 449-464. http://doi.org/10.1177/1012690202037004896
Smith Maguire, J. (2001). Fit and flexible: The fitness industry, personal trainers and emotional service labor. Sociology of Sport Journal, 18 (4), 379-402. http://doi.org/10.1123/ssj.18.4.379
Knight, G., & Smith Maguire, J. (1998). High-Tech Feudalism; Warrior Culture and Science Fiction TV. Florilegium, 15, 267-282.
Smith Maguire, J. (1996). The Mall in Motion: a Narrative Stroll Through the Obstacle Course. Speed: Technology, Media, Society, 1 (3).
Maguire, J.S. (n.d.). Cultural Intermediaries. . http://doi.org/10.1002/9781118989463.wbeccs084
Maguire, J.S. (n.d.). Cultural Omnivores. . http://doi.org/10.1002/9781118989463.wbeccs085
Book chapters
Smith Maguire, J., & Dunning, J. (2022). Gifting dynamics of calibrating and aligning: an exploratory study of Chinese wine gifting. In Howland, P. (Ed.) Wine and The Gift: From Production to Consumption. Routledge
Maguire, J.S., & Dunning, J. (2022). Gifting Dynamics of Calibrating and Aligning. In Wine and The Gift. (pp. 172-186). Routledge: http://doi.org/10.4324/9781003038986-11
Smith Maguire, J. (2019). Natural wine and the globalization of a taste for provenance. In Inglis, D., & Almila, A.-.M. (Eds.) The Globalization of Wine: The Trans-Nationalization and Localization of Production and Pleasure. Bloomsbury
Smith Maguire, J. (2018). Taste, Legitimacy, and the Organization of Consumption. In Wherry, F.F., & Woodward, I. (Eds.) Oxford Handbook of Consumption. Oxford University Press: http://doi.org/10.1093/oxfordhb/9780190695583.013.8
Smith Maguire, J. (2018). Taste as market practice: the example of “natural” wine. In Cross, S.N.N., Ruvalcaba, C., Venkatesh, A., & Belk, R.W. (Eds.) Consumer Culture Theory. (pp. 71-92). Bingley: Emerald Publishing: http://doi.org/10.1108/S0885-211120180000019005
Smith Maguire, J. (2017). Wine and China: Making Sense of an Emerging Market with Figurational Sociology. In The Social Organisation of Marketing. (pp. 31-59). Springer International Publishing: http://doi.org/10.1007/978-3-319-51571-7_2
Maguire, J.S. (2017). Consumption of leisure. In Routledge Handbook on Consumption. (pp. 420-430). http://doi.org/10.4324/9781315675015
Maguire, J.S., Bain, J., Davies, A., & Touri, M. (2017). Storytelling and market formation: An exploration of craft brewers in the United Kingdom. In Untapped: Exploring the Cultural Dimensions of Craft Beer. (pp. 19-38).
Smith Maguire, J., & Zhang, D. (2016). Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market. In OzcaglarToulouse, N., Rinallo, D., & Belk, R.W. (Eds.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 18). (pp. 3-27). Emerald: http://doi.org/10.1108/S0885-211120160000018001
Maguire, J.S. (2014). Fitness. In The Cultural Intermediaries Reader. (pp. 156-167). SAGE Publications Ltd: http://doi.org/10.4135/9781473912281.n15
Maguire, J.S. (2014). Bourdieu on Cultural Intermediaries. In The Cultural Intermediaries Reader. (pp. 15-24). SAGE Publications Ltd: http://doi.org/10.4135/9781473912281.n2
Smith Maguire, J. (2014). The Territorial Brand of Champagne and Cultural Omnivorousness [La Marque Territoriale du Champagne et “l‘Omnivorité” Culturelle]. In Strategies for Wine Territories: Clusters, Governance and Branding Conference Proceedings. (pp. 137-146). Reims Management School
Matthews, J., & Smith Maguire, J. (2014). Introduction: Thinking with Cultural Intermediaries. In Smith Maguire, J., & Matthews, J. (Eds.) The Cultural Intermediaries Reader. (pp. 1-12).
Smith Maguire, J. (2014). Cultural Omnivores. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies. (pp. 204-216). Wiley-Blackwell
Smith Maguire, J. (2014). Cultural Intermediaries. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies (Edited by D.T. Cook and J.M. Ryan). (pp. 212-214). Wiley-Blackwell
Gunter, B., & Smith Maguire, J. (2011). Media, Body Image and Eating Disorders. In Media Psychology. Palgrave
Gunter, B., & Maguire, J.S. (2011). Body Image and Eating Behavior. In Media Psychology. (pp. 48-62). Macmillan Education UK: http://doi.org/10.1007/978-0-230-35720-4_4
Maguire, J., & Smith Maguire, J. (2010). Figurational Sociology. In Concise Encyclopedia of Sociology (Edited by G. Ritzer and M. Ryan). Blackwell
(2008). Surveillance. SAGE Publications Ltd: http://doi.org/10.4135/9781446212172.n312
Smith Maguire, J. (2008). Fit for Consumption: Making Sense of Fitness. In Rutter, S.D. (Ed.) The Social Issues Collection: A Routledge/University Readers Custom Library for Teaching. New York: Routledge
Maguire, J.S. (2008). Technologies (of Domination/of The Self). In Malcolm, D. (Ed.) The SAGE Dictionary of Sports Studies. (pp. 262). SAGE Publications Ltd: http://doi.org/10.4135/9781446212172.n318
Smith Maguire, J. (2008). Technologies (of Self-of Domination). In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 261-262). London: Sage
Smith Maguire, J. (2008). Discipline. In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 69-70). London: Sage
Smith Maguire, J. (2007). The Culture of Fitness: Opportunities and Challenges for Health. In Frank, F., & Robertson, R. (Eds.) Marketing Sport and Physical Activity: A Twenty-First Century Priority. (pp. 1-13). Hong Kong: Hong Kong Baptist University
Smith Maguire, J. (2007). Body Lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. In Tomlinson, A. (Ed.) The Sport Studies Reader. (pp. 202-210). London: Routledge
Smith Maguire, J. (2006). Exercising control: Empowerment and the fitness discourse. In Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations. (pp. 119-129). http://doi.org/10.1057/9780230600751_11
Zukin, S., & Smith Maguire, J. (2005). Consumers and Consumption. In Hogg, M. (Ed.) Consumer Behaviour I: Research and Influences. (pp. xxxx).
Knight, G., & Smith Maguire, J. (2004). Media: An Upper Level Inquiry Course. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University’s Arts and Science Programme: A Case Study. (pp. 79-90).
Knight, G., & Smith Maguire, J. (2004). Introduction to Inquiry Courses. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University’s Arts and Science Programme: A Case Study. (pp. 68-73).
Smith Maguire, J. (2002). Michel Foucault: sport, power, technologies and governmentality. In Maguire, J., & Young, K. (Eds.) Theory, Sport & Society. (pp. 293-314). JAI Press
Maguire, J.S. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. (pp. 449-464). http://doi.org/10.1177/1012690202037004896
Smith Maguire, J. (2001). Talking to Personal Trainers. In Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.) The New Media Reader: Introduction to Media Studies, Critical Texts. (pp. 270-274).
Bell, E., Mangia, G., Taylor, S., & Toraldo, M.L. (n.d.). The Organization of Craft Work. Routledge: http://doi.org/10.4324/9781315205861
Smith Maguire, J., Davies, A.J., Bain, J., & Touri, (n.d.). Storytelling and Market Formation: An Exploration of Microbrewers in the UK. In Chapman, N., Lellock, J.S., & Lippard, C. (Eds.) Untapped: Exploring the Cultural Dimensions of the Craft Beer Revolution. West Virginia University Press
Books
Smith Maguire, J.B. (Ed.). (2017). Food Practices And Social Inequality: Looking at food practices and taste across the class divide. Routledge.
Maguire, J.S., & Matthews, J. (2014). The Cultural Intermediaries Reader. SAGE Publications Ltd. http://doi.org/10.4135/9781473912281
Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.). (2001). The New Media Reader: Introduction to Media Studies, Critical Texts. Boston: Houghton Mifflin Company.
Smith Maguire, J. (n.d.). Fit for Consumption. Routledge. http://doi.org/10.4324/9780203940655
Keller, M., Halkier, B., Wilska, T.-.A., & Truninger, M. (Eds.). (n.d.). Routledge Handbook on Consumption. Routledge. http://doi.org/10.4324/9781315675015
Reports
Smith Maguire, J., McCormicj, S., Dunning, J., & Hipsz, P. (2021). Innovation Opportunities and Digital Story Telling: An Exploratory Study of the Midlands and North Wine Region.
Dunning, J., Smith Maguire, J., McCormick, S., & Hipsz, P. (2021). Innovation Opportunities and Digital Story Telling Report of Findings.
Smith Maguire, J., Dunning, J., McCormick, S., & Hipsz, P. (2021). Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region. Report of Findings. Sheffield Hallam University.
Smith Maguire, J. (2021). South African wine farm worker heritage stories and the potential for ethical value generation: pilot study findings report.
Theses / Dissertations
Smith Maguire, J. (2002). Bodies Fit for Consumption: The Cultural Production of the Fitness Field. (Doctoral thesis). City University of New York Graduate Center
Presentations
Smith Maguire, J. (2015). Aesthetics as market devices: Taste as a logic of and for practice in the natural wine market. Presented at: Everyday Aesthetics and the Cultural Industries in a Globalizing World, University of Amsterdam, 2015
Smith Maguire, J. (n.d.). The construction of an urban, middle-class Chinese consumer culture: The case of cultural intermediaries in the Shanghai wine market. Presented at: The Habitable City: Chinese urban history in a Global Context, University of Leicester, 2013
Smith Maguire, J. (n.d.). Authenticity is the new luxury?: Market myths and the reproduction of consumer culture. Presented at: American Sociological Association Annual Conference, 2015, Chicago, 2015
Other publications
Dunning, J., Smith Maguire, J., & Millman, C. (2023). Sustainable Food and Drink: An immersive tasting and learning event.
Dunning, J., & Smith Maguire, J. (2023). Sparkling Wine Symposium - Sparkling in the 21st Century: Looking Back and Thinking forward.
Dunning, J., & Smith Maguire, J. (2023). English and Welsh Wine Symposium.
Smith Maguire, J., Mccormick, S., & Hipsz, P. (2021). Research Report: Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region.
Smith Maguire, J. (2007). Commercial Fitness and Challenges for Health. http://www.icsspe.org/portal/index.php?w=1&z=5&sta=2
Smith Maguire, J. (1995). The Rave Community: Youth Subculture as a Positive Phenomenon.
Postgraduate supervision
I supervise PhD and DBA research in the areas of consumption, critical marketing and management.