Skip to content

Jennifer Smith Maguire

  1. About us
  2. Our people
  3. Staff profiles
  4. Jennifer Smith Maguire

Professor Jennifer Smith Maguire

Professor of Cultural Production and Consumption


Summary

I am an interdisciplinary scholar specialising in the socio-cultural study of consumer culture and cultural intermediaries. My research focuses on the construction of markets, tastes and value, primarily in relation to food and wine.

My research and teaching span the fields of cultural and economic sociology, media and cultural studies, and critical management and marketing. I have published widely on such topics as:

• how wine makers, wine intermediaries (e.g., sommeliers, wine writers, retailers, importers) and specialist wine media construct forms of legitimacy and value, and new kinds of market relations for small-scale, natural, biodynamic and artisanal wines (in countries such as France, South Africa, Australia, China and the UK);
• the emergence of cultures of wine consumption and production in China;
• how global class and culture power dynamics are reflected in media representations of wine buying and other forms of luxury consumption;
• the cultural production and consumption of physical fitness; and more broadly
• issues of consumption, class, leisure, authenticity, provenance, and legitimacy.

I am a Fellow of the Higher Education Academy with over 20 years of experience teaching in higher education in the UK, Canada and the US, and extensive experience as a supervisor and examiner of PhD and DBA research. My teaching at SHU focuses on:

• research methods training (with DBA students and with MSc students);
• food, culture and consumer behaviour (with undergraduate students).

I lead CHEFS, the Culture, Health, Environment, Food and Society research cluster. CHEFS is a SHU-wide, interdisciplinary group focused on the socio-cultural dimensions of food and drink.

I joined Sheffield Business School in 2018 from the University of Leicester School of Business.

About

Qualifications
• 2017, Fellow, Higher Education Academy
• 2005, Associate Fellow, Higher Education Academy
• 2002, PhD Sociology, The Graduate Center, City University of New York (CUNY)
• 1997, MA Sociology, McMaster University
• 1995, Bachelor Arts and Science Honours, McMaster University

Dept of Service Sector Management Sheffield Business School

Teaching

Department of Service Sector Management

Business, Technology and Enterprise

Research Approaches and Designs (44-806927)
Research Dissertation (44-704463)
Food Perceptions and Consumer Behaviour (44-600774)

 

Research

Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region

This exploratory study examined digital storytelling in the context of the Midlands and North wine region of the UK. The project was carried out with Dr John Dunning, and two Sheffield Business School Food and Nutrition student researchers, Samantha McCormick (BSc Hons Nutrition, Diet & Lifestyle) and Piotr Hipsz (MSc Nutrition for Sport and Exercise).

The project aims were to:
• scope the current state of play of Midlands and North regional wineries’ digital marketing tools and content;
• identify innovation opportunities through digital storytelling.

We carried out a mixed method, cross-sectional study of a sample of Midlands and North wineries via desk research, a qualitative content analysis ‘audit’ of regional wineries’ digital marketing content, and an online survey and semi-structured interviews with winery representatives.

Findings highlighted two scales of stories—individual and regional—through which value is constructed, detailed the variation in uses of digital platforms for delivering those stories to consumers, and identified a number of ways in which the pandemic had been a catalyst for innovation. We found a number of shared attributes across regional wineries’ individual external-facing stories (re. family, provenance, and diversity) and shared internal perceptions of the Midlands and North region (regional confidence, collaboration, and difference), which suggest potential for a coherent, regional story of the Midlands and North as a 'local, regional wine destination' focused on delivering artisanal, authentic wines and wine experiences to regional consumers and domestic tourists.

The research was funded by Sheffield Hallam University Social and Economic Research Institute ‘Connecting with Professional Practice Project Fund’, 2020/21; Sheffield Business School Department of Service Sector Management Fieldwork Fund, 2020/21; and the European Regional Development Fund/Sheffield Innovation Programme; 2021.


South African wine farm worker heritage stories and the potential for ethical value generation: pilot study findings report.

This pilot study explored the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers’ heritage stories to generate ethical value in a major export market (the UK). The research was conducted in collaboration with Sheffield Business School Food and Nutrition student Nikita-Marie Bridgeman (MSc Food Consumer Marketing & Product Development), Charles Erasmus (South African Wine Industry Value Chain Roudtable) and Sharron Marco-Thyse (Centre for Rural Legal Studies).

The project aims were to:
• develop a multi-stakeholder perspective on South African wine farmworkers’ heritage stories (reflecting wine farmworkers and wine producers, and export market (UK) wine consumers and intermediaries);
• demonstrate the potential of farmworkers as active co-creators of winery ethical brand value, and of farmworker heritage stories for ethical value creation in a major export market (UK).

We carried out a mixed-method case study utilizing media analysis; focus groups and interviews with South African wine farm workers; and interviews with examples of key stakeholders in South Africa (winery owner) and the UK (consumers; wine retailer).  

This pilot was made possible through funding, assistance and contributions in kind from Sheffield Hallam University, Developing International Research Funding Opportunities (DIRFO) Scheme; UK & Ireland Principles for Responsible Management Education (PRME) Seed Funding Scheme; South Africa Wine Industry Value Chain Roundtable; Centre for Rural Legal Studies; Vivian Kleynhans, Seven Sisters Winery.

 

Publications

Journal articles

Smith Maguire, J. (2021). Towards a sociology from wine and vina aperta. Journal of Cultural Analysis and Social Change, 6 (2), 10. http://doi.org/10.20897/jcasc/11448

Frost, W., Laing, J., Strickland, P., & Smith Maguire, J. (2020). Seeking a Competitive Advantage in Wine Tourism: Heritage and Storytelling at the Cellar-Door. International Journal of Hospitality Management, 87 (102460). http://doi.org/10.1016/j.ijhm.2020.102460

Smith Maguire, J., & Charters, S. (2020). Aesthetic logics, terroir and the lamination of grower champagne. Consumption, Markets and Culture. http://doi.org/10.1080/10253866.2020.1730823

Smith Maguire, J. (2019). Media representations of the nouveaux riches and the cultural constitution of the global middle class. Cultural Politics, 15 (1), 29-47. http://doi.org/10.1215/17432197-7289472

Spielmann, N., Smith Maguire, J., & Charters, S. (2018). Product patriotism: How consumption practices make and maintain national identity. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2018.05.024

Smith Maguire, J. (2018). The taste for the particular: A logic of discernment in an age of omnivorousness. Journal of Consumer Culture, 18 (1), 3-20. http://doi.org/10.1177/1469540516634416

Smith Maguire, J., Watson, D.J., & Lang, J.T. (2017). The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8), 495-501. http://doi.org/10.1080/0267257x.2017.1328906

Maguire, J.S. (2016). Introduction: Looking at food practices and taste across the class divide. Food, Culture and Society, 19 (1), 11-18. http://doi.org/10.1080/15528014.2016.1144995

Smith Maguire, J., & Lim, M. (2015). Lafite in China. Journal of Macromarketing, 35 (2), 229-242. http://doi.org/10.1177/0276146714529975

Smith Maguire, J. (2013). Provenance as a filtering and framing device in the qualification of wine. Consumption Markets and Culture, 16 (4), 368-391. http://doi.org/10.1080/10253866.2012.662829

Smith Maguire, J., & Hu, D. (2013). Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China. Social Identities, 19 (5), 670-684. http://doi.org/10.1080/13504630.2013.835509

Strickland, P., Smith-Maguire, J., & Frost, W. (2013). Using family heritage to market wines: A case study of three “New World” wineries in Victoria, Australia. International Journal of Wine Business Research, 25 (2), 125-137. http://doi.org/10.1108/IJWBR-2012-0009

Smith Maguire, J., Strickland, P., & Frost, W. (2013). Familiness as a form of value for wineries: A preliminary account. Journal of Wine Research, 24 (2), 112-127. http://doi.org/10.1080/09571264.2013.766161

Smith Maguire, J., & Matthews, J. (2012). Are we all cultural intermediaries now? An introduction to cultural intermediaries in context. European Journal of Cultural Studies, 15 (5), 551-562. http://doi.org/10.1177/1367549412445762

Maguire, J.S. (2010). Provenance and the liminality of production and consumption: The case of wine promoters. Marketing Theory, 10 (3), 269-282. http://doi.org/10.1177/1470593110373190

Smith Maguire, J., & Matthews, J. (2010). Cultural Intermediaries and the Media. Sociology Compass, 4 (7), 405-416. http://doi.org/10.1111/j.1751-9020.2010.00285.x

Maguire, J.S. (2008). The personal is professional: Personal trainers as a case study of cultural intermediaries. International Journal of Cultural Studies, 11 (2), 211-229. http://doi.org/10.1177/1367877908089265

Smith Maguire, J., & Stanway, K. (2008). Looking good Consumption and the problems of self-production. European Journal of Cultural Studies, 11 (1), 63-81. http://doi.org/10.1177/1367549407084964

Smith Maguire, J. (2008). Leisure and the Obligation of Self-Work: An Examination of the Fitness Field. Leisure Studies, 27 (1), 59-75. http://doi.org/10.1080/02614360701605729

Zukin, S., & Smith Maguire, J. (2004). Consumers and consumption. Annual Review of Sociology, 30, 173-197. http://doi.org/10.1146/annurev.soc.30.012703.110553

Smith Maguire, J. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. International Review for the Sociology of Sport, 37 (4), 449-464. http://doi.org/10.1177/1012690202037004896

Smith Maguire, J. (2001). Fit and flexible: The fitness industry, personal trainers and emotional service labor. Sociology of Sport Journal, 18 (4), 379-402. http://doi.org/10.1123/ssj.18.4.379

Knight, G., & Smith Maguire, J. (1998). High-Tech Feudalism; Warrior Culture and Science Fiction TV. Florilegium, 15, 267-282.

Smith Maguire, J. (1996). The Mall in Motion: a Narrative Stroll Through the Obstacle Course. Speed: Technology, Media, Society, 1 (3).

Maguire, J.S. (n.d.). Cultural Intermediaries. . http://doi.org/10.1002/9781118989463.wbeccs084

Maguire, J.S. (n.d.). Cultural Omnivores. . http://doi.org/10.1002/9781118989463.wbeccs085

Book chapters

Smith Maguire, J., & Dunning, J. (2021). Gifting dynamics of calibrating and aligning: An exploratory study of Chinese wine gifting. In Wine and The Gift: From Production to Consumption. Routledge

Smith Maguire, J. (2019). Natural wine and the globalization of a taste for provenance. In Inglis, D., & Almila, A.-.M. (Eds.) The Globalization of Wine: The Trans-Nationalization and Localization of Production and Pleasure. Bloomsbury

Smith Maguire, J. (2018). Taste, Legitimacy, and the Organization of Consumption. In Wherry, F.F., & Woodward, I. (Eds.) Oxford Handbook of Consumption. Oxford University Press: http://doi.org/10.1093/oxfordhb/9780190695583.013.8

Maguire, J.S. (2018). Wine, the authenticity taste regime, and rendering craft. In The Organization of Craft Work: Identities, Meanings and Materiality. (pp. 60-78). http://doi.org/10.4324/9781315205861

Smith Maguire, J. (2018). Taste as market practice: the example of “natural” wine. In Consumer Culture Theory Research In Consumer Behavior. (19). (pp. 71-92). Emerald Publishing: http://doi.org/10.1108/S0885-211120180000019005

Maguire, J.S. (2017). Wine and China: Making sense of an emerging market with figurational sociology. In The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. (pp. 31-59). http://doi.org/10.1007/978-3-319-51571-7_2

Maguire, J.S. (2017). Consumption of leisure. In Routledge Handbook on Consumption. (pp. 420-430). http://doi.org/10.4324/9781315675015

Maguire, J.S., Bain, J., Davies, A., & Touri, M. (2017). Storytelling and market formation: An exploration of craft brewers in the United Kingdom. In Untapped: Exploring the Cultural Dimensions of Craft Beer. (pp. 19-38).

Smith Maguire, J., & Zhang, D. (2016). Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market. In OzcaglarToulouse, N., Rinallo, D., & Belk, R.W. (Eds.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 18). (pp. 3-27). Emerald: http://doi.org/10.1108/S0885-211120160000018001

Maguire, J.S. (2014). Fitness. In The Cultural Intermediaries Reader. (pp. 156-167). SAGE Publications Ltd: http://doi.org/10.4135/9781473912281.n15

Maguire, J.S. (2014). Bourdieu on Cultural Intermediaries. In The Cultural Intermediaries Reader. (pp. 15-24). SAGE Publications Ltd: http://doi.org/10.4135/9781473912281.n2

Smith Maguire, J. (2014). The Territorial Brand of Champagne and Cultural Omnivorousness [La Marque Territoriale du Champagne et “l‘Omnivorité” Culturelle]. In Strategies for Wine Territories: Clusters, Governance and Branding Conference Proceedings. (pp. 137-146). Reims Management School

Matthews, J., & Smith Maguire, J. (2014). Introduction: Thinking with Cultural Intermediaries. In Smith Maguire, J., & Matthews, J. (Eds.) The Cultural Intermediaries Reader. (pp. 1-12).

Smith Maguire, J. (2014). Cultural Omnivores. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies. (pp. 204-216). Wiley-Blackwell

Smith Maguire, J. (2014). Cultural Intermediaries. In Cook, D.T., & Ryan, J.M. (Eds.) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies (Edited by D.T. Cook and J.M. Ryan). (pp. 212-214). Wiley-Blackwell

Gunter, B., & Smith Maguire, J. (2011). Media, Body Image and Eating Disorders. In Media Psychology. Palgrave

Gunter, B., & Maguire, J.S. (2011). Body Image and Eating Behavior. In Media Psychology. (pp. 48-62). Macmillan Education UK: http://doi.org/10.1007/978-0-230-35720-4_4

Maguire, J., & Smith Maguire, J. (2010). Figurational Sociology. In Concise Encyclopedia of Sociology (Edited by G. Ritzer and M. Ryan). Blackwell

(2008). Surveillance. SAGE Publications Ltd: http://doi.org/10.4135/9781446212172.n312

Smith Maguire, J. (2008). Fit for Consumption: Making Sense of Fitness. In Rutter, S.D. (Ed.) The Social Issues Collection: A Routledge/University Readers Custom Library for Teaching. New York: Routledge

Maguire, J.S. (2008). Technologies (of Domination/of The Self). In Malcolm, D. (Ed.) The SAGE Dictionary of Sports Studies. (pp. 262). SAGE Publications Ltd: http://doi.org/10.4135/9781446212172.n318

Smith Maguire, J. (2008). Technologies (of Self-of Domination). In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 261-262). London: Sage

Smith Maguire, J. (2008). Discipline. In Malcolm, D. (Ed.) The Sage Dictionary of Sports Studies. (pp. 69-70). London: Sage

Smith Maguire, J. (2007). The Culture of Fitness: Opportunities and Challenges for Health. In Frank, F., & Robertson, R. (Eds.) Marketing Sport and Physical Activity: A Twenty-First Century Priority. (pp. 1-13). Hong Kong: Hong Kong Baptist University

Smith Maguire, J. (2007). Body Lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. In Tomlinson, A. (Ed.) The Sport Studies Reader. (pp. 202-210). London: Routledge

Smith Maguire, J. (2006). Exercising control: Empowerment and the fitness discourse. In Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations. (pp. 119-129). http://doi.org/10.1057/9780230600751_11

Zukin, S., & Smith Maguire, J. (2005). Consumers and Consumption. In Hogg, M. (Ed.) Consumer Behaviour I: Research and Influences. (pp. xxxx).

Knight, G., & Smith Maguire, J. (2004). Media: An Upper Level Inquiry Course. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University’s Arts and Science Programme: A Case Study. (pp. 79-90).

Knight, G., & Smith Maguire, J. (2004). Introduction to Inquiry Courses. In Jenkins, H., Ferrier, B., & Ross, M. (Eds.) Combining Two Cultures: McMaster University’s Arts and Science Programme: A Case Study. (pp. 68-73).

Smith Maguire, J. (2002). Michel Foucault: sport, power, technologies and governmentality. In Maguire, J., & Young, K. (Eds.) Theory, Sport & Society. (pp. 293-314). JAI Press

Maguire, J.S. (2002). Body lessons: Fitness Publishing and the Cultural Production of the Fitness Consumer. (pp. 449-464). http://doi.org/10.1177/1012690202037004896

Smith Maguire, J. (2001). Talking to Personal Trainers. In Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.) The New Media Reader: Introduction to Media Studies, Critical Texts. (pp. 270-274).

Smith Maguire, J., Davies, A.J., Bain, J., & Touri, (n.d.). Storytelling and Market Formation: An Exploration of Microbrewers in the UK. In Chapman, N., Lellock, J.S., & Lippard, C. (Eds.) Untapped: Exploring the Cultural Dimensions of the Craft Beer Revolution. West Virginia University Press

Books

Smith Maguire, J.B. (Ed.). (2017). Food Practices And Social Inequality: Looking at food practices and taste across the class divide. Routledge.

Maguire, J.S., & Matthews, J. (2014). The Cultural Intermediaries Reader. SAGE Publications Ltd. http://doi.org/10.4135/9781473912281

Smith Maguire, J. (2008). Fit for Consumption: Sociology and the Business of Fitness. London: Routledge.

Ewen, S., assistant editors Smith Maguire, J., & Raymond Beckler, A. (Eds.). (2001). The New Media Reader: Introduction to Media Studies, Critical Texts. Boston: Houghton Mifflin Company.

Reports

Smith Maguire, J., Dunning, J., McCormick, S., & Hipsz, P. (2021). Innovation Opportunities and Digital Storytelling: An Exploratory Study of the Midlands and North Wine Region. Report of Findings. Sheffield Hallam University.

Smith Maguire, J. (2021). South African wine farm worker heritage stories and the potential for ethical value generation: pilot study findings report.

Theses / Dissertations

Smith Maguire, J. (2002). Bodies Fit for Consumption: The Cultural Production of the Fitness Field. (Doctoral thesis). City University of New York Graduate Center

Presentations

Smith Maguire, J. (2015). Aesthetics as market devices: Taste as a logic of and for practice in the natural wine market. Presented at: Everyday Aesthetics and the Cultural Industries in a Globalizing World, University of Amsterdam, 2015

Smith Maguire, J. (n.d.). The construction of an urban, middle-class Chinese consumer culture: The case of cultural intermediaries in the Shanghai wine market. Presented at: The Habitable City: Chinese urban history in a Global Context, University of Leicester, 2013

Smith Maguire, J. (n.d.). Authenticity is the new luxury?: Market myths and the reproduction of consumer culture. Presented at: American Sociological Association Annual Conference, 2015, Chicago, 2015

Other publications

Smith Maguire, J. (2007). Commercial Fitness and Challenges for Health. http://www.icsspe.org/portal/index.php?w=1&z=5&sta=2

Smith Maguire, J. (1995). The Rave Community: Youth Subculture as a Positive Phenomenon.

Postgraduate supervision

I supervise PhD and DBA research in the areas of consumption, critical marketing and management.  

Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?