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Jia Liu

Dr Jia Liu

Senior Lecturer In Economics


Jia is a Senior Lecturer in Economics, specialising in the area of applied microeconomics, behavioural economics, behavioural finance, using the tools of experiments. She specialises in quantitative  research  methods  and  is skilled  in  statistical analysis using  data  from  either  designed  or  naturally  occurring  environments.

Before joining Sheffield Hallam, Jia previously worked at Newcastle University.



  • 2019: Fellow of The Higher Education Academy
  • 2015: PhD in Economics, Nanyang Technological University (NTU), Singapore
  • 2010: BSc in Economics, Zhongnan University of Economics and Law, China (PRC)

Senior Lecturer


  • Behavioural Economics; Experimental Economics; Applied Microeconomics; Behavioural Finance


Introduction to microeconomics, Intermediate microeconomics, International Economics


Journal articles

Liu, J., Sonntag, A., & Zizzo, D.J. (2022). Information defaults in repeated public good provision. Journal of Economic Behavior & Organization, 197, 356-369.

Houser, D., Liu, J., Reiley, D.H., & Urbancic, M.B. (2021). Checking out temptation: A natural experiment with purchases at the grocery register. Journal of Economic Behavior & Organization, 191, 39-50.

Liu, J., Riyanto, Y.E., & Zhang, R. (2019). Firing the right bullets: Exploring the effectiveness of the hired-gun mechanism in the provision of public goods. Journal of Economic Behavior & Organization, 170, 222-243.

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