Jia Liu

Dr Jia Liu

Associate Professor in Behavioural Economics


My research lies in the areas of applied microeconomics, behavioural and experimental economics, and behavioural finance. I specialise in quantitative research  methods  and  am skilled  in  statistical analysis using  data  from  either  designed  or  naturally  occurring  environments.

Before joining Sheffield Hallam, I worked at Newcastle University.



Fellow of The Higher Education Academy
PhD in Economics, Nanyang Technological University (NTU), Singapore


Department of Finance, Accounting and Business Systems

College of Business, Technology and Engineering

Introduction to microeconomics, Intermediate microeconomics, International Economics

Subject area

Finance, Banking and Economics 

Modules taught 

Introduction to Microeconomics
Intermediate Microeconomics 


Behavioural Economics; Experimental Economics; Applied Microeconomics; Behavioural Finance


Journal articles

Liu, J., Sonntag, A., & Zizzo, D.J. (2022). Information defaults in repeated public good provision. Journal of Economic Behavior & Organization, 197, 356-369. http://doi.org/10.1016/j.jebo.2022.03.001

Houser, D., Liu, J., Reiley, D.H., & Urbancic, M.B. (2021). Checking out temptation: A natural experiment with purchases at the grocery register. Journal of Economic Behavior & Organization, 191, 39-50. http://doi.org/10.1016/j.jebo.2021.08.030

Liu, J., Riyanto, Y.E., & Zhang, R. (2019). Firing the right bullets: Exploring the effectiveness of the hired-gun mechanism in the provision of public goods. Journal of Economic Behavior & Organization, 170, 222-243. http://doi.org/10.1016/j.jebo.2019.12.007

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