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Jo Marsden-Heathcote

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Jo Marsden-Heathcote BA(Hons), PGCert, MBA (Psych), FHEA, CMI

Senior Lecturer in Sport Business Management


After 12 years’ experience of working in the sport, leisure and health industry, I joined Sheffield Hallam in 2010 and completed an MBA.

My main teaching areas have been in Enterprise in Sport and Physical Activity, Sport Event Management, Management Applications and Physical Activity Development.

My background within the sport and physical activity sector allows for a practical application of underpinning theories and models utilising both the commercial and public sector


Upon completion of a Physical Education degree at Leeds Metropolitan University Jo began her graduate career working in a facility management role within the Health and Fitness sector for a corporate facility. After 3-years developing a number of facilities within the organisation she took on a more socially focused role within sports development for Nottingham City Council Sport and Leisure. Firstly working as part of the Strategic Management Team for Sport and Leisure she worked within the inner city of Nottingham creating and managing initiatives, using sport and physical activity as a vehicle to engage local communicates to achieve differing social agendas. 

This then progressed to a Health and Physical Activity Manager where she liaised with the NHS to reduce and prevent health conditions through developing a healthier lifestyle. Jo then went on to manage a team of staff that was involved in Sport Event Management, Community Sport and Health & Physical Activity, being involved in the Nottingham Open and delivering a series of Parklife Community Events. She was also involved in gaining Quest Accreditation which showcased the Sports Development team as being the second best in the country; strategy writing; compilation of funding bids; installation of 'Adizones' outdoor gyms linked to the 2012 Olympics and many more initiatives.

Whilst at Hallam Jo has brought with her this applied knowledge and developed a particular interest in Enterprises within sport developing crucial partnerships within the Research and Innovation office. She leads on the employability of the students for the Sport Business management team and also the student conference.

Enterprise in Sport and Physical Activity
Participation in Sport and Physical Activity


Academy of Sport and Physical Activity

College of Health, Wellbeing and Life Sciences


Sport Business Management; Sport & Exercise Science; Physical Activity, Sport & Health

Enterprise and Innovation, Management Applications, Sport Event Management


Student views on feedback
Organisational and individual factors that impact upon staff when developing student employability


Book chapters

Marsden-Heathcote, J., & Finney, A. (2018). Enterprise and innovation in community sport. In Wilson, R., & Platts, C. (Eds.) Managing and Developing Community Sport. (pp. 196-212). London: Taylor and Francis:

Marsden-Heathcote, J., & Langdon, J. (2018). Community sport event management. In Wilson, R., & Platts, C. (Eds.) Managing and Developing Community Sport. (pp. 109-125). London: Taylor and Francis:

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