I am a Lecturer in the Marketing subject group at Sheffield Business School. I earned my PhD in Marketing from Hull University Business School and have previously held roles as a Visiting Lecturer at York St John University.
My PhD explored how user-generated content on social media influences consumer perceptions of corporate social responsibility, with particular focus on the food retail industry. I have since published in this field in journals such as Journal of Marketing Management.
Prior to joining academia, I worked in marketing in industry at organisations including Deloitte LLP. I am a mixed methods researcher and my research interests include corporate social responsibility, social media, unethical corporate behaviour, and ethical/sustainable consumption.
2018: Post Graduate Certificate - Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
2016: PhD in Marketing, University of Hull, United Kingdom
2009: MSc Business Management (Distinction), University of Hull, United Kingdom
2008: BA (Hons) in English Literature, University of Hull, United Kingdom
Member of professional body:
Membership: 2018 - Chartered Institute of Marketing, UK
Lecturer in Marketing
- Marketing and Business Ethics
- Corporate social responsibility, social media, unethical corporate behaviour / crises, ethical consumption
Sheffield Business School
Marketing and Business Ethics
Research interests: Corporate social responsibility, social media, unethical corporate behaviour/crises, ethical consumption
Dunn, K., & Harness, D. (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of Marketing Management. http://doi.org/10.1080/0267257X.2019.1605401
Dunn, K., & Harness, D. (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of Marketing Management, 34 (17-18), 1503-1529. http://doi.org/10.1080/0267257X.2018.1536675
Dunn, K. (2019). Does online chatter matter? – The effect of user-generated content and company response on consumers’ perceptions of CSR communication. Presented at: 52nd Academy of Marketing Conference, Regent’s University London, UK
Dunn, K. (2018). Social Media - whose voice matters? : Challenges for CSR communication in the UK food retail sector. Presented at: 25th Annual International Vincentian Business Ethics Conference, New York, USA, 2018
Dunn, K. (2017). Communicating corporate social responsibility in a social world: The effect of consumer-generated content on consumer scepticism. Presented at: 50th Academy of Marketing Conference, University of Hull, UK
Dunn, K. (2015). The impact of consumer-generated social media on consumer attributions and behaviour towards UK supermarkets CSR.
Dunn, K. (2014). An exploration of the effects of uncontrolled social media on consumer perceptions and responses to supermarkets’ corporate social responsibility.
Dunn, K. (2011). UK supermarkets' corporate social responsibility activities - real or marketing rhetoric: A consumer perspective.
Research Grant awards: Academy of Marketing grant (2018). 'Does online chatter matter? The moderating role of user-generated content on consumer trust and scepticism toward corporate social responsibility communication'.
1 x PhD supervision (1 student)
I am interested in supervising PhD students with an interest in the fields of corporate social responsibility, social media and sustainability and welcome enquiries from prospective students