Professor Marianna Sigala BA, MSc, PhD
Professor of Digital Transformation & Tourism
Summary
Marianna Sigala is a Professor at Sheffield Hallam University, UK. Her academic credentials are combined with her professional experience in the tourism industry. Her interests include services and experience management, Information and Communication Technologies (ICT) in tourism and services, as well as wine tourism. She is a widely published and multi-awarded authority with great participation in international research projects. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management. In 2016, she has been awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.
About
Marianna Sigala is a Professor at Sheffield Hallam University, UK. She previously hold the position of the Professor of Tourism and the Director of the Centre for Tourism & Leisure Management at the University of South Australia (2015 – 2021). She has also been an academic staff at the University of Strathclyde and Westminster University (UK), and the University of the Aegean and University of Piraeus (Greece). Her academic credentials are combined with her professional experience in the tourism industry. Her interests include services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She is a widely published and multi-awarded authority: nine books, numerous papers in academic journals, and (keynote) presentations in international conferences. She has a long record of leadership and participation in international research projects funded by various entities such as the E.U., the Council of Europe and the Department of Foreign Affairs and Trade, Australia. She is a past President of EuroCHRIE and a past member of the executive board of ICHRIE and IFITT. She currently serves at the executive board of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management. In 2016, she has been awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.
Research
“Wine, Management Tourism Alliance (WineManTour)“. The project is funded by the German Academic Exchange Service (January 2023 – December 2025)
E.U. project 'Smart Tourism Destinations' conducted by the PwC, University of Malaga and Carsa for the European Commission, DG GROW (GROW/2020/OP/0014) (December 2021 – July 2023)
“The use and role of information technologies in the recovery of the hospitality industry during the COVID-19” co-funded by the Tasmanian Hospitality Association, THA
Publications
Journal articles
Selem, K.M., Sigala, M., Shoukat, M.H., Shehata, A.E., & Mkheimer, I.M. (2023). Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models. Journal of Hospitality Marketing & Management. http://doi.org/10.1080/19368623.2023.2203182
Sigala, M., Ren, L., Li, Z., & Dioko, L.D.A.N. (2023). Talent management in hospitality during the COVID-19 pandemic in Macao: a contingency approach. International Journal of Contemporary Hospitality Management. http://doi.org/10.1108/ijchm-06-2022-0793
Book chapters
Sigala, M. (2019). Social Media and the Transformation of the Festival Industry: A Typology of Festivals and the Formation of New Markets. In The Routledge Handbook of Festivals. (pp. 102-110). Abingdon, England: Routledge
Sigala, M. (2019). Festivals and Social Media: A Co-Created Transformation of Attendees and Organisers. In The Routledge Handbook of Festivals. (pp. 163-172). Abingdon, England: Routledge
Other activities
Co-editor of the Journal of Service Theory & Practice, https://www.emeraldgrouppublishing.com/journal/jstp