The days of one size fits all mass production for the average consumer are long gone. Today's consumers demand products that suit their specific requirements and reflect their personalities. My work takes place in this emerging landscape - using design where there is uncertainty.
Mark is research associate of Lab4Living.
Our aim is to create competitive advantage that helps our clients to stay fresh, and is relevant to their customers. My R&D consultancy work involves designing and developing products and managing design projects for diverse markets including automotive, consumer, digital, FMCG, medical and industrial sectors with brands such as Adidas, JCB, Kenwood, Panasonic and Umbro.
A designer's role is not only to reflect the needs, wants and desires of buyers - designers should also serve as visionaries, helping to shape future possibilities. In my occasional lectures, I try to promote experimentation and taking imaginative leaps. I advocate a design approach that encourages students to know enough about technology, engineering and markets to be able to defend their ideas against "nay-sayers" and see them through to fruition.
Science, Technology and Arts
- Design Futures, Art and Design Research Centre
- Cultural Communication and Computing Research Institute